Peru, Perfected: Creating Once-in-a-Lifetime Journeys with Be Peru

🎙️ Peru, Perfected: Creating Once-in-a-Lifetime Journeys with Be Peru

In this episode of The Eventful Journey, we head deep into the heart of South America to explore why Peru continues to rise as one of the most compelling destinations for meetings, incentives, and once-in-a-lifetime travel experiences.

Joined by the team at Be Peru, we uncover what truly sets Peru apart—from its rich cultural heritage and world-renowned cuisine to its diverse landscapes that allow planners to design multi-layered, unforgettable programs.

🌎 What You’ll Learn:

• Why Peru works for MICE programs
  From Lima’s sophisticated infrastructure to Cusco’s historic charm and the Sacred Valley’s immersive experiences, Peru offers a seamless blend of luxury, authenticity, and accessibility.
• Designing elevated incentive experiences
  Think private access to iconic sites, curated culinary journeys, and high-touch service that transforms a trip into a story your attendees will never forget.
• Logistics made simple
  How working with an in-destination expert like Be Peru ensures flawless execution—from airport arrivals and transportation to venue sourcing, staffing, and on-the-ground problem solving.
• Hidden gems beyond Machu Picchu
  Discover lesser-known regions and experiences that add depth, exclusivity, and “wow factor” to your programs.
• Cultural immersion that resonates
  Why authentic, hyper-local experiences are key to driving attendee engagement and ROI.

Transcript

SPEAKER_01 0:05

Welcome back to the Eventful Journey. I'm Nikki McLean, founder of the McLean Collective, where we connect corporate meeting and incentive buyers with trusted DMC partners around the world. Today we're heading to one of the most layered, dynamic, and emotionally powerful destinations in South America, Peru. I'm joined by Diana Bauer, founder and owner of BePu, a boutique DMC known for designing immersive high-touch programs that go far beyond the expected. Diana, I'm so excited to have you here today. Welcome.

SPEAKER_00 0:39

Thank you, Nikki. Thank you for having me in the eventful journey. I am honored to be able to present this nation called Peru.

SPEAKER_01 0:50

Lovely. Well, let's start at the very beginning. What inspired you to launch Be Peru and what did you see in the market that made you think, you know, I think Peru deserves something different?

SPEAKER_00 1:04

Well, um, I started working in a very big and important DMC years ago. And throughout the couple of years I worked with them, I used to, I was commercial manager, so I used to go and meet the client once a program was already sold and operating in country. And the overall comment was always, hey, why do I feel I'm a number on a list of clients you have? Uh, although we, of course, provided very good service and everything, we were so big that yes, we had several clients in operable process at the same time. So uh one day I said, Well, I want to give my clients something different in uh service-wise. So we decided to go independent. I opened, I said we because my helped me. And I opened the Peru back in 2008, and the difference that Peru deserved was taking um people through the destinations of the country in a very friendly way. So, apart from being clients, they started becoming my friends because I travel with them all along.

SPEAKER_01 2:28

I love that because as you and I both know, this industry is so relationship-based, and a lot of our partners are also our friends, and vice versa.

SPEAKER_00 2:38

Right. Yep.

SPEAKER_01 2:41

So Peru is often seen as a bucket list destination. But from a meetings and incentives perspective, what do you think planners are underestimating about Peru right now?

SPEAKER_00 2:53

One of the things I am sure that our meeting and incentive uh clients are concerned about right now, this precise moment, is our political instability. I will not uh go along with uh the details, but we know that it kind of moves people's uh floor because they think it will harm their Congress meeting. And the other um internationally known news is always when something happens in Machu Picchu. But um basically what we do when we talk to our clients is assure them two things. One, we will always be transparent, and if we feel that something can be, let's say, dangerous, because I'm not I'm kind of overdoing it, but if something may harm the trip, we will we will be the ones, the first ones to reprogram. But whatever happens politically has definitely not stopped this country ever. They still want to keep on working, so you know they don't let other issues, not even unsafety, affect their life.

SPEAKER_01 4:16

No, that absolutely makes sense. And I mean, I can speak firsthand to the fact that when I was there a couple falls ago with you on that trip, I felt safe, secure the entire time. Like there was never a point where I thought, wow, this feels dangerous, or oh, I'm I'm worried about this. Like I definitely did not get that vibe from Peru at all.

SPEAKER_00 4:36

Correct. And the also also the other thing is that we all know throughout the world there are cities or places that may be dangerous, but we also know that the danger is in areas where we definitely do not take our visitors.

SPEAKER_01 4:53

So we're my skirts, yeah.

SPEAKER_00 4:56

We all know that we don't take anybody to the back uh stage of a train station because we all know how that works, right?

SPEAKER_01 5:05

Yeah, yeah, yeah. Yeah, totally. So we we can trust you with that for sure. Um, while we're kind of on this topic of addressing planner concerns, you know, my next question is around. So let's say a US planner calls me or you for the first time. What are their biggest concerns about hosting the program in Peru? And how do you proactively address those? Like, is it the flight time? Is it the altitude? Like, what are people concerned about that you feel like you're able to quickly overcome for them?

SPEAKER_00 5:36

Um the planners, basically, the their first question after sending an RFP is will I be able to find everything I need in Peru? Will I have to have something made in my country and bring me, bring it with me? Or will things be ready if I order them in Peru? And I yes, it's amazing because sometimes um they look at not only Peru but uh Latin America and they think that we may not be updated with, but we are, we are definitely updated, and I can tell you, I operated an important uh Congress last year in Cusco. Well, I I bring it up because everybody thinks Cusco is only Machu Picchu and beautiful hotels and great food, but uh we got all the audiovisual equipment, all the translating systems, and basically all the printing and merchandising made in Cusco. So, yes, no worries, you can find everything in country, and we know how to deal with our suppliers to make sure it's ready by the time you need it. When we talk about incentives, on the other hand, yes, altitude can be concerning because um, you know, 8,000 feet high, not everybody's ready to deal with. But we have all the backup plans we need, uh, oxygen shots, um, doctors available 24-7. And if not, we give them the perfect tips before they come to Peru so they're ready to deal with it in a very pleasant way.

SPEAKER_01 7:30

Yes, absolutely. I was gonna say, I remember drinking the special tea and you gave us those mints that kind of helped keep you hydrated and all those good things. So I think that that's the one that I think is the common concern is oh my gosh, it's gonna be so high, we'll be able to withstand it. But yes, I think like you said, if you have backup plans and you definitely have all the accoutrement to like make sure people are okay, then they'll be fine.

SPEAKER_00 7:55

Indeed. Um, I always say mate de coca, which is coca tea, makes wonders until three o'clock in the afternoon. If don't take it later, because then you'll be awake all day, all night. But it does make the trick, and of course, plenty of sugar and a lot of water, that'll do it.

SPEAKER_01 8:15

Yes, yes, you are right. I do remember not wanting to drink that tea late at night because I already am not the best sleeper some days. So yeah. Um, while you just mentioned incentives as well, which I know you are absolutely um, you know, a joy to work with when planning those. So if a company is looking for a truly transformational incentive, not just a trip, not just the normal kind of itinerary, what does Peru deliver that feels fundamentally different from them going on a trip to Europe or maybe in the Caribbean?

SPEAKER_00 8:50

Let me start with complete cultural immersion. When you come to Peru and are part of an incentive trip, let's say we'll get your shoes dirty. It's a funny way to say it. We will take you to these little towns in the area of the state of Cusco, where people still live following their ancient traditions, and they will open their homes. And even though we may see them as humble, they are so proud. And they are the educational moments because we learn to see how happy they are living with their ancient traditions that work beautifully, by the way, and are much more sustainable and less environment affect they affect less environment than many of our today's um activities, right? But anyway, it's bringing you to be part of this family that lives in this little community. That's what makes us different to, for example, Europe, which is a destination that has so many beautiful buffers, but then then again, they're so modern and trendy. And the Caribbean has beautiful beaches. We are not known for that, but we have a gorgeous desert on the shores of the Pacific Ocean, which also makes very different. And of course, although we can have great meals all over the world, we all know that Peru outstands for its amazing cuisine that has been awarded and recognized several times now.

SPEAKER_01 10:41

Absolutely. I mean, I think every time I open my Instagram and I see something about Peru, it's talking about how it's the top destination for this year and the top new restaurants opening and Michelin stars and all these things. And it's it is amazing to me how how like you guys have become this like foodie destination globally.

SPEAKER_00 11:01

Absolutely, yes. And well, we are I think we are third on the world list of countries visited by international foodies because yes, and it doesn't have to be in a very fancy uh five-star or um or Michelin star uh restaurant, it can be in a little small um suburb restaurant run by one of these young, wonderful chefs, and you will still, you know, enjoy every minute of your meal and every single ingredient.

SPEAKER_01 11:37

Yes, you're making my mouth water as it's around lunchtime here as we're recording this. So I can't wait to come back and try some cuisine very soon. Um, you know, one of the things that I also love about Peru is the diversity. So you've got Lima, you've got the Sacred Valley, of course, you've got Machu Picchu, which everyone knows about. You don't hear so much about the Amazon, and then I hope I'm saying this correctly, Lake Tataka. How would you design kind of multi-region programs that feel seamless and elevated without it being logistically overwhelming for the group? Like I know you have your little tips and tricks of what you do, and you don't have to reveal them all today to the public, but I just thought it might help some of the planners understand what destinations should go together to make a seamless experience.

SPEAKER_00 12:24

Okay, great. First, you said it quite okay. It's Lake Titicaca. Tikikaka, okay. Tikaka, yes, that is uh located uh state of Punam. So well, um, it is not complicated to organize a seamless and very fluid program when you have the teams of local representatives that we have. I am very, very much honored to have the representatives I have in the main destinations because they have learned to work with the B-Peru style, with the B-Peru ethic, with the B-Peru uh way of working, and things flow beautifully. Now, uh we all know that incentive trial tend to be short. So incentive trips are even more nowadays, fly directly into Cusco and stay there because they tend to be five days, four nights. So it's not that you have much time. So we take them to Cusco and they stay there their five days, four nights. But we have, for example, travelers that come all the way from Europe, and we're the ones that say you will take two days to come and go, stay a bit longer, see a bit more, and it's very easy to connect Lima with Cusco and the Amazon area of Puerto Maldonado, Tambopata. And as I said, connectivity between one or two of these destinations air um wise is very, very easy. So it is very simple to start Lima, go to Cusco and relax in Puerto Maldonado, then to come back to Lima and go home. But as I said, it is very, very easy to take people on trips in this country, whatever the destinations you decide to mix, because sometimes you go to the coast area and you mix it with the Amazon Northern area, and then you end up in Cusco. And the trick is having a team everywhere that operates the program as if it were the program designed to please your mother-in-law, which can be hard to please sometimes, so that's a good idea. No, right. My one being exactly that, and you can connect so beautifully between destinations. Normally, as I said, an incentive trip nowadays tend to be tends to be direct to Cusco, and those that come from Europe will combine, of course, Lima also, because it's one of the two international airports we have, so it's it makes it easy to get to Peru through Lima. But we can mix any destination with any other, depending on the length of stay.

SPEAKER_01 15:34

Okay, yeah. And if you have longer, obviously you can extend it a little bit. I think you know, you're right. I think the five days, four nights is kind of average with about two travel days. And so, um, but if you had a group that was like, we want to do 10 nights or 10 days, you could of course accommodate that.

SPEAKER_00 15:50

Absolutely, you can. You can. We have what we call the southern triangle that includes Arequipa, Cusco, and Puno. That definitely will need at least six, seven days plus the day you use when you arrive in Lima or when you depart. So, yes, if you have 10 days, quite a bit of Peru.

SPEAKER_01 16:14

Yeah. Okay, that's amazing. Um, so another thing that's been kind of, I don't want to say hot topic because it's been around for many years, but I think you know, sustainability, the community impact, and then what I like to call responsible tourism is it's not really optional anymore for corporate programs. They're all kind of demanding it. So, how is BPRU intentionally incorporating sustainability and local community impact into the experiences that you're offering?

SPEAKER_00 16:43

Well, indeed, that is a very interesting question, Nikki, because yes, so uh response sustainability and social responsibility are important nowadays, not only to our clients, but to us, the suppliers, that have to really give back to those we incorporate into our uh programs. So BPuru is incorporating sustainability less as a marketable and more through how the business is structured. So we kind of follow the following um topics to kind of wrap it a bit up for you. We use only formal and regulated uh suppliers for us, these third parties we contract, and we will only uh take people to those destinations where we're allowed to go to. For example, we have protected areas, which of course everybody wants to visit, but not always we are allowed to take people into it because they are under recovery. You get my point, right? We only go to where we're allowed to, and in the times, the schedules that we are allowed to go in, then we um uh we also uh work on the providing high value versus high volume of the visit. So maybe I won't take you if you come five days, four nights. I can't take you to more places, but to the three, five places I take you to are so valuable toward referring to the context, the impact, the positive um memories you will take home. Then, of course, we have established strong local partnerships with certain organizations that look into um maintaining, keeping, preserving a tradition, a site, a dish, a language. And one of the most important things we do now is we invest in education and local talent. There are so many beautiful destinations in this country, but certain destinations, just because they are far away from Maine, central government, Lima, they have they lack um resources to educate themselves better, especially around this business. Not only mice, but of course regular traditional tourism. So we as a company have invested a lot of time and effort to provide education to our local supporters, supporters. And this combination, of course, naturally drives responsible tourism into tangible community impact. Um, even if it's not always explicitly branded, but it does happen, it is a fact.

SPEAKER_01 20:04

I love that. I mean, I wrote down a few things that you were saying, the high value high value versus high volume. And I love that you as a company and you as a person, frankly, are investing your time and energy in educating the locals. As we know, this this industry is so impactful, whether it's hospitality, tourism, meetings and events, whatever you want to call it, it's all kind of one global family that we all are a part of. And I think it's amazing that you're able to give back in that way. I think that's an awesome component that BParu offers.

SPEAKER_00 20:34

Thank you. Yes, it's it's something really important for us. And it's it drives us every day. It drives us. We find so many people that are really willing to accept what we're really willing to provide, especially educationally wise.

SPEAKER_01 20:50

Yeah, no, absolutely. Um, so for planners that are thinking ahead for you know 27 and beyond, what are some things that you think we should know about? Like infrastructure developments, maybe new hotel openings, any kind of access improvements that might be on the radar that um have changed maybe since I was there in 2023. Anything we should know about?

SPEAKER_00 21:13

Absolutely, yes. Um, when you were here, you still had to use the old Lima airport. The Lima airport is called Jorge Chávez. Now, last year, in June last year, we inaugurated finally our brand new airport. Oh, wow. Okay. Yes, it is a bigger terminal, very near the one you landed in, very near, but much more modern. And it's beautiful. The waiting areas are great because they worked very, very thoughtfully in bringing the best cuisine possible for those that have to spend some hours waiting to catch a flight, even if you're Going back, or if you're a local traveling somewhere. So that new airport is a big, big boom. It's beautiful. And it will be expanded. We are um all already in the process of another runway, so it'll be able to handle even more national and international flights. But having said that, the new airport hotel is a Costa del Sol Grand Windom hotel. It is beautiful. You stayed, I think, in the one that was outside the old airport. Correct. Yes, my last night. Uh-huh. Okay. So this is the same Peruvian hotel chain, Costa del Sol, but they managed to build a gorgeous property which has been uh named a Grand Windham. So when you come back, visit me, I'll take you and you'll be impressed. It's a beautiful property. That's one of the nicest. Yes, it's really, really nice. It's really, really nice. Very, very nice. And well, um, I mentioned um last time we talked about it last June, the brand new Intercontinental Hotel in Miraflores and its partner Indigo, that also belongs to Intercontinental, they finally opened in June last year, and it's been great because although their meeting spaces is for a maximum 250-300 people, the property itself, Intercontinental, is gorgeous with a great view to the ocean, and Indigo is placed, it has been built just behind it. So if you have a big convention that you have different budgets, they can all still together, they can all still stay together, but with different rates and very good quality, also. And also, we opened last year the now hotel. The now is useful in how now it belongs to the accord. Uh, the brand is an accor brand, and they have this brand which is really disrupted. I will disruptive, I will have to send you pictures. Their lobby is so full of color, and instead of having flowers, they have an alpaca, not live, but they have an alpaca, and very Peruvian, very disruptive, and I understand that it is trendy in Europe. As a matter of fact, everybody talks about the now in Berlin, which I have never visited, seen pictures, so I kind of get it. If you have the chance to check it out, check the now in Lima brand new hotel. Those are the basic um things we have opened, but we do still have the Lima Convention Center, which is a very big property, but it has been operated by um one of our ministries for many, many years. So many of the organizations of private companies that we that are organized in Peru, say the tourism um chamber and meeting professionals international Peru, we have got together, we have um organized to demand from the government that they hand out the convention center to a professional convention center operator because it is a beautiful property to hold wonderful meetings, but they still can't handle it as well as it should be. So I I just think it's important to say that we are working on handing it down to somebody that knows how to run properly and operate a convention center, and then Lima will be in everybody, everybody's list for their next Congress.

SPEAKER_01 26:21

Yeah. Okay. No, I think that sounds amazing. And I was just looking up the now website. Wow, what fun pops of color there. And um, I will have to definitely look into that chain more because that's not one that I'm super familiar with. So thank you for sharing that. Well, it sounds like a lot has been, I mean, 2025 was a big year for you with the new airport, new hotels, new all of that infrastructure. So that's fantastic. So, listeners, you know, think about Peru for 27 and beyond.

SPEAKER_00 26:50

Um Yeah, yeah, yeah.

SPEAKER_01 26:54

Let's talk a little bit about um service. So, obviously, um, you know, from a service standpoint, what would you say defines the BeParu experience? And when a client works with you, what will feel different to them?

SPEAKER_00 27:09

That's a nice question. Thank you. I mean, we are we are a very small company of fixed stuff. There's three of us. That means myself. Uh, I have one of my colleagues, she's in in the sales department, and the third one is operations. So we're basically the team. What BPu does is Diana normally is the one that goes out and sells the destination. I am the one that makes the first contact. I am the one that convinces you to come because Peru is wonderful. And once the RFP arrives, then my colleague Mikaela, she helps me out with the pricing, deciding where we should suggest, where, when, how long, etc., etc. And then we have Dania, which is operations. And what makes us different? That the pre-program process, we grant that you will only be in touch with one or maximum two of us. We don't like to tell our clients, oh, okay, now this is Nikki's area. She, you're gonna talk to Nikki about this, and then put everybody to talk with six different people. We don't do that. Yeah, yeah. That's why we're different. Yeah, because we're small, it's basically Diana or Mikaela. And what happens once you get to Peru, we have already fixed a bigger group, which is composed, of course, of the supervisor or the operations manager. Name him as you wish. And of course, the uh guides, drivers, and all the personnel involved that has to come and go to operate the program itself. But always, even when you're in country, you will be only in contact with one person will take care of handling whatever comes up, positive or changes, or anything. That's what makes us different.

SPEAKER_01 29:19

I love that. It's definitely like you've been very thoughtful in streamlining your processes so that um people feel like they have that one point of contact, which is what a lot of American buyers are seeking for sure.

SPEAKER_00 29:32

Correct. And that's why before when we were talking about it, that's why, after all, many of our clients end up being our friends. Because, well, when you have a big program, you speak maybe more with your client than with your mom. So you end up being a good friend.

SPEAKER_01 29:49

Exactly. You're you're in that kind of day-to-day uh connection when you're preparing for this and when you're on site for sure.

SPEAKER_00 29:56

Yes.

SPEAKER_01 29:57

Um okay, so without again giving away any of your trade secrets, is there any kind of program that you worked on recently that truly represents Peru as like a five-star VIP level destination? And is there anything you can share with the listeners?

SPEAKER_00 30:14

Absolutely. As a matter of fact, we are operating this precise moment, a group of a small incentive of 12 people that come from a company in the US, which I will not be able to name. Okay. They decided they, although it's an incentive trip, they decided they wanted to see a bit more. So they started in Lima with overnights at the Intercontinental Miraflores, the one I mentioned before, gorgeous fast property. And then they flew to Puerto Maldonado, which is in the Amazon area, very near to Cusco. They are staying in one of the best lodges in the area, which belongs to the Incaterra. Incaterra is a totally Peruvian company that has boutique properties in several destinations in the country, except Lima, because they decided they would go to spots where uh super service was needed. So they spend three days, two nights walking in the jungle, and yes, the jungle can be very rustic, but the lodge offers unique top-notch five-star services with great cuisine. They come back to the city of Cusco and they will stay at the Rio Sagrado Belmont property in Urubamba. It's a little boutique hotel that Belmont Hotels has uh next to the river of the same name of the area, Urubamba. So they stay at the Rio Sagrado for two nights, and during those days, they will have a visit to Machu Picchu on board, of course, the Hiram Bingham train. The Hiram Bingham belongs to Belmont Hotel, sorry, Belmont Trains and Cruises. So you can imagine the luxury of this their service. I'll pitch in saying that they are not the only high-end train available now. We have the first class train by Inca Rail, also, which offers as well gourmet and top uh level services on the train. Then when they come back to the city of Cusco, they will move to a hotel called La Casona. It belongs also to the Incaterra hotel chain. Why do I bring it up so many times? Why do I like to use it? Because we love using local, especially when it's it is a service of so good quality. And then when they finish um getting to visit and know the city of Cusco, the archaeological sites, of course, a couple of wonderful um dinners around the program, they will take the train, the Andean Explorer, which is also a Belmont train, that will take them from Cusco to Kuno on the shores of Lake Titicaca. You ride on this very luxurious train. They will not continue all the way to Arequipa because of time, that they will sleep on board the train. This is a train that takes you, they rides during the evening, so you make the best out of time, and they include visiting the very important spots on Lake Titicaca as part of the train, and then they will um stay one night at Titilaca. Titilaca belongs to a company called Andean Experiences, which has a lot of the high-end aspects of Incaterra. It is a beautiful copy. Titilaca is a very small property on shores of the Lake Titicaca, which is super high-end. And after that, we take them back to Huliaka Airport. They will fly to Lima, and that same evening they will connect to the States. So there you go. Lima, Amazon, Cusco, and Puno, all on super, super VIP level.

SPEAKER_01 34:42

Yes, it sounds very luxurious. And I love the idea of mixing land and rail and air and all the different, you know, local properties that you talked about that I know are super luxurious. So that sounds like an amazing trip. I can't wait to hear or see your case study from that when they're done. I know you can't share the company name, but I think it'll be an amazing example to kind of hopefully um promote Peru to US for sure.

SPEAKER_00 35:07

Absolutely. And as a matter of fact, from this group, um, most of them need to go back to work. But fortunately, a couple said we asked for holidays. So when everybody leaves to the States, two of them will take their flight and go to Iquitos because they will board one of the luxurious cruises on the Amazon River for another three nights. So they will relax on watching the beauty of the Amazon and certain excursions that are a la carte whilst you're there. And it includes also it's full uh full service on board. So they are going to have the beautiful wrap-up.

SPEAKER_01 35:50

That's amazing. That truly sounds like they're making the most of their time down there, which is awesome.

SPEAKER_00 35:55

Yeah.

SPEAKER_01 35:56

Okay, so we just talked about how amazing of an experience that they can have, but let's just say that we have a planner that's listening to this who's curious about Peru, but is hesitant to take that first step and kind of include Peru in their RFP. What would you say to them and and how could you convince them that Peru is where they should be for their next event?

SPEAKER_00 36:16

Well, I'll cut the chase and tell them when you can come? When is your next available slot? Yes. As much as I can be very convincing while I sell the destination, say in a trade show, and I sit and talk and talk about the wonderful places. I know now that if you don't see it and live it, you will never be a hundred percent convinced. So what do I say? Wednesday next three, five, four nights. I'll take you to where you need to go. I'll take you to see it and live it and test it. And then you go home and say, okay, Peru is maybe for client ABC, maybe not for DE, but now I know what I want to experience there.

SPEAKER_01 37:08

Yeah, no, I would 100% agree with you. I think you know that was my biggest takeaway from when I was on the trip with you a few years ago, was that I kept I came home and I was telling everyone, you need to go now. Like the biggest thing too is that I don't think it's a place that you save and wait, like, oh, I'm gonna go when I retire or something. No, you need to go now when you you are fit and active and can do all the hiking and the you know, deal with the altitude and all of that and experience it. And I think people should go multiple times in their life because there was definitely stuff that I, you know, didn't get to fully experience in that week we were there. But it's I agree, experience it yourself. You can sell it so much better and be able to articulate and talk to it now that you've slept in the beds, eat the food, gone on the train rides, all the things.

SPEAKER_00 37:52

So that is so true, definitely. And then, well, there's always the option of Peru organizes through our tourism secretary. They are they organize two important trade shows that occur, they happen in Peru. One is the Peru Mice Experience, and the other one is a Peru Treble Mart. That those are always great options to register as a buyer, and we will bring you. And there's always pre-imposed fans that will show you what we have to offer. So you get not only contacts because you've um or you've had networking for one, two, or three days, but you will get to see it live and with a very low cost, of course.

SPEAKER_01 38:38

Yeah, no, absolutely. That definitely sounds like a good tip. We'll be able to maybe put some a link in there in our show notes for sure. Um, okay. Well, this is a question that I love to ask all my guests. And I know it's hard sometimes because we all love what we're doing so much that we can't imagine doing anything else. But if you weren't doing what you are doing today and running B Peru, what would you do and why?

SPEAKER_00 39:04

I would teach. I would love to be a teacher. I would love to be hired by a university and teach the next generation everything I've learned, not only about the industry, but about this wonderful country, because I also get to travel on a personal um trip now and then. I would love to be a teacher.

SPEAKER_01 39:31

I think you would be an amazing teacher, and I love that. That is that can be your retirement goal, right?

SPEAKER_00 39:37

Right, yes. As a matter of fact, I'm working on it. Yeah, I've I've become a an active member of MPI in Peru, and MPI is into educating a lot, so I'm already kind of you know preparing for retirement as educator.

SPEAKER_01 39:55

Yes, I love that for you. Thanks. Well, Diana, thank you so much for sharing your insight and your heart and passion for Peru. I mean, I can sense it every time I talk to you about it. You're always just radiating this amazing energy about your company and the country. And it's clear to me that BeParu isn't just about logistics, it's about designing experiences that truly move people and will enhance their lives after coming there. So, to our listeners, if Peru is on your radar for an upcoming meeting or incident program, I'd love to connect you with Diana and explore what is possible for your group. So, until next time, keep exploring, keep connecting, and keep designing events that leave lasting impact. This is the eventual journey.