Made to Matter
🎙️ Welcome to the Made to Matter Podcast with Adam Landrum
You’ve checked every box. Built the career. Raised the family. Collected the titles and toys. From the outside, you’ve made it. But when the meetings end and the house quiets, there’s a question echoing louder than ever: Is this it?
Welcome to Made to Matter—a podcast for high-achieving men in the second half of life who are ready to stop drifting and start living. Hosted by Adam Landrum, executive coach, entrepreneur, and author of The Life That Matters Manifesto, this show is a bold call to reclaim your purpose, realign your work with your values, and design a life that truly matters.
Each episode dives deep into the heart of midlife reinvention. Whether you’re contemplating a second career, launching a meaningful business, or simply hungry to make your next chapter your best one yet, Made to Matter offers real talk, practical tools, and life-tested strategies to help you move from success to significance.
We don’t chase mediocrity. We reject the status quo. This podcast is for men who are no longer willing to settle for just existing—and who are ready to matter again.
🔍 What You’ll Hear:
- How to uncover your true purpose (yes, it’s still there)
- The mindset shifts required to leave corporate without losing your identity
- Tools for designing an “Encore Career” that aligns with your values, passions, and calling
- Conversations on fatherhood, legacy, faith, friendship, and fulfillment
- Courageous interviews with men who’ve walked away from comfort to build something that matters
- Straight talk about fear, failure, golden handcuffs, and the myths of midlife
- Faith-driven reflections on what it means to be called to more
🔑 Who This Is For: You’re 45–60, successful on paper, yet deeply restless. You’ve been feeling stuck, questioning if the ladder you climbed was leaning against the wrong wall. You’ve thought, “I don’t know what I want, but I know it’s not this.” You want more meaning, deeper impact, renewed energy—and a life of legacy, not just longevity.
You’re not alone. And you’re not too late.
📌 About Your Host: Adam Landrum is not just another coach—he’s lived the transition you’re facing. From Fortune 500 auditor to founder and CEO of a nationally recognized agency, Adam eventually walked away from a successful business to answer a deeper calling. Today, he helps men discover their God-given purpose and build businesses, careers, and lives that matter. Through his Made to Matter coaching programs, mastermind groups, and best-selling book, he’s helped hundreds of men get unstuck and live fully aligned with who they are and why they’re here.
🎯 Popular Episodes Include:
- “Why High-Achieving Men Feel Stuck (And What To Do About It)”
- “How to Reinvent Your Career After 50—Without Starting Over”
- “The 3-Step Framework for Leaving Corporate and Living Your Purpose”
- “Success vs. Fulfillment: The Real Midlife Crisis”
- “How I Built a 6-Figure Coaching Business at 53”
life purpose coaching, midlife reinvention, career transition over 50, encore career, faith and leadership, men’s personal development, finding your calling, executive coaching, mindset shift midlife, second act business, men over 45, personal growth podcast, Christian men’s coaching, legacy building, overcoming golden handcuffs, made for more, success to significance, fulfillment in second half, career change late in life, spiritual fulfillment, masculine purpose, finding your purpose after 50
Made to Matter
He Quit His Job With No Plan and Built a Profitable Business in 20 Hours/Week
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Book a 30m call with Adam: https://www.madetomatter.coach/re-purpose-call
https://www.madetomatter.coach/
Ben Robertson quit his newspaper job with no backup plan, taught himself to code, and built a profitable AI software business—all while working just 20 hours a week.
No $3 billion exit. No venture capital. No hustle culture.
Just enough money to bake bread, mow his lawn, and spend time with his four kids.
In this episode, Ben shares:
✅ How he validated his business idea BEFORE building it (using free SEO research)
✅ Why 70-80% of his customers chose subscriptions over one-time purchases (he was shocked)
✅ The "stress pancake" problem with middle management—and why he walked away
✅ His first $15 sale from a complete stranger (and why that moment changed everything)
✅ The "Rich Life" framework that helped him define success on his own terms
✅ Why AI coloring pages became a profitable niche (5,000+ monthly searches for "mushroom coloring pages"!)
This isn't your typical startup story. Ben didn't chase unicorn status—he chased freedom.
If you're tired of working 50-hour weeks to afford a life you don't have time to enjoy, this episode is for you.
⏱️ TIMESTAMPS:
00:00 - Introduction
02:15 - Quitting the newspaper with no backup plan
08:30 - The Merge Apprenticeship: Getting PAID to learn
15:42 - From Gatsby to building his own business
23:18 - The "stress pancake" of middle management
28:45 - Validating the coloring page idea with SEO
35:20 - First $15 sale from a stranger
40:12 - 70% chose subscriptions (not what he expected)
45:30 - Working 20 hours a week: How he does it
52:18 - The "Rich Life" question that changed everything
🔗 CONNECT WITH BEN:
• Color Bliss (his AI coloring page business): https://colorbliss.com/
• Ben's personal blog: https://ben.robertson.is/
🔗 CONNECT WITH ADAM:
• Made to Matter: https://madetomatter.coach
• Free 30-Minute Coaching Call: https://madetomatter.coach/services
• LinkedIn: https://linkedin.com/in/adamlandrum
• Take the Made to Matter Diagnostic: https://diagnostic.madetomatter.coach
📚 BOOKS MENTIONED:
• "Walden" by Henry David Thoreau
• "I Will Teach You to Be Rich" by Ramit Sethi
• "The Pathless Path" by Paul Millerd
💡 KEY QUOTE:
"I don't need a $3 billion idea. I just need enough money. And then the time—that's what makes me happy."
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