Made to Matter
🎙️ Welcome to the Made to Matter Podcast with Adam Landrum
You’ve checked every box. Built the career. Raised the family. Collected the titles and toys. From the outside, you’ve made it. But when the meetings end and the house quiets, there’s a question echoing louder than ever: Is this it?
Welcome to Made to Matter—a podcast for high-achieving men in the second half of life who are ready to stop drifting and start living. Hosted by Adam Landrum, executive coach, entrepreneur, and author of The Life That Matters Manifesto, this show is a bold call to reclaim your purpose, realign your work with your values, and design a life that truly matters.
Each episode dives deep into the heart of midlife reinvention. Whether you’re contemplating a second career, launching a meaningful business, or simply hungry to make your next chapter your best one yet, Made to Matter offers real talk, practical tools, and life-tested strategies to help you move from success to significance.
We don’t chase mediocrity. We reject the status quo. This podcast is for men who are no longer willing to settle for just existing—and who are ready to matter again.
🔍 What You’ll Hear:
- How to uncover your true purpose (yes, it’s still there)
- The mindset shifts required to leave corporate without losing your identity
- Tools for designing an “Encore Career” that aligns with your values, passions, and calling
- Conversations on fatherhood, legacy, faith, friendship, and fulfillment
- Courageous interviews with men who’ve walked away from comfort to build something that matters
- Straight talk about fear, failure, golden handcuffs, and the myths of midlife
- Faith-driven reflections on what it means to be called to more
🔑 Who This Is For: You’re 45–60, successful on paper, yet deeply restless. You’ve been feeling stuck, questioning if the ladder you climbed was leaning against the wrong wall. You’ve thought, “I don’t know what I want, but I know it’s not this.” You want more meaning, deeper impact, renewed energy—and a life of legacy, not just longevity.
You’re not alone. And you’re not too late.
📌 About Your Host: Adam Landrum is not just another coach—he’s lived the transition you’re facing. From Fortune 500 auditor to founder and CEO of a nationally recognized agency, Adam eventually walked away from a successful business to answer a deeper calling. Today, he helps men discover their God-given purpose and build businesses, careers, and lives that matter. Through his Made to Matter coaching programs, mastermind groups, and best-selling book, he’s helped hundreds of men get unstuck and live fully aligned with who they are and why they’re here.
🎯 Popular Episodes Include:
- “Why High-Achieving Men Feel Stuck (And What To Do About It)”
- “How to Reinvent Your Career After 50—Without Starting Over”
- “The 3-Step Framework for Leaving Corporate and Living Your Purpose”
- “Success vs. Fulfillment: The Real Midlife Crisis”
- “How I Built a 6-Figure Coaching Business at 53”
life purpose coaching, midlife reinvention, career transition over 50, encore career, faith and leadership, men’s personal development, finding your calling, executive coaching, mindset shift midlife, second act business, men over 45, personal growth podcast, Christian men’s coaching, legacy building, overcoming golden handcuffs, made for more, success to significance, fulfillment in second half, career change late in life, spiritual fulfillment, masculine purpose, finding your purpose after 50
Made to Matter
From $50M Recruiting Firm to Purpose-Driven Search: Max Hansen's Story
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https://www.madetomatter.coach/
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What if the secret to finding great leaders isn't posting job ads—but never posting them at all? Max Hansen, founder of Y Scouts, reveals the leadership hiring framework that's transforming how purpose-driven companies find exceptional leaders.
What You'll Learn:
✅ The 3 elevated behaviors every true leader must have (relentless learner, developer of people, results-driven)
✅ Why "sooner and clearer" conversations are the most critical leadership skill right now
✅ How AI is transforming recruiting (and what it will never replace)
✅ The dangerous trap of traditional job boards and why they create turnover
✅ How to use AI for personal development without losing critical thinking skills
✅ Why doing things "the long way" is becoming competitive advantage again
✅ The entrepreneurship advice that prioritizes freedom and health over hustle
About Max Hansen:
Max Hansen is the founder of Y Scouts, a leadership search firm that helps purpose-driven companies find purpose-driven leaders. After building a $50M+ recruiting company that placed over 50,000 people, Max pivoted to focus on leadership-level search with a unique approach: never posting jobs, focusing on soft skills and values alignment, and using a proven 3-part leadership model.
Resources Mentioned:
🔗 Y Scouts - https://yscouts.com
🔗 Roll Visioning Tool - https://rolevisioning.com
🔗 Zenith OS (Rich Chevron) - Personal AI coaching framework
Ready to build what matters in your business and life?
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Timestamps:
00:00 - Introduction: The lost art of accountability in leadership 02:15 - Max Hansen's background and journey into recruiting 04:05 - Starting a recruiting firm right after 9/11 06:06 - The $50M company that led to dissonance 09:08 - Why Max started questioning contract-to-hire recruiting 13:18 - The birth of Y Scouts and leadership search 15:18 - How leadership search differs from traditional recruiting 18:08 - The 3 elevated behaviors of true leaders 20:04 - Why Y Scouts never posts job ads 23:00 - Max's purpose: Helping others better succeed in life 26:00 - The future of recruiting and AI in 5 years 34:22 - The #1 leadership trait: Holding people accountable 36:11 - Clear agreements: "Who's doing what and when?" 38:07 - Using AI for personal development (Zenith OS) 42:06 - The danger of efficiency shortcuts and losing critical thinking 44:02 - Why Apple's AI commercials miss the point 46:40 - The importance of boredom and disconnecting from technology 48:26 - Advice for entrepreneurs: Prioritize freedom and physical health