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It's Your Loss
Retail is evolving, and so is the game of loss prevention. Gone are the days when LP was just about catching shoplifters. Today, it’s about data, strategy, and staying ahead of crime before it happens.
Join Tony Sheppard and Johnny Custer—two industry veterans with over 30 years of experience each—as they break down the latest trends in retail risk, asset protection, and total loss prevention. With a mix of expert insights, real-world case studies, and the occasional pop culture reference, they’ll help you navigate the future of LP with intelligence, humor, and no-nonsense advice.
What You’ll Get in Every Episode:
• The latest ORC and retail crime trends—what’s real vs. what’s media hype
• How LP strategy is evolving—data-driven insights, AI, and automation
• Crazy real-world LP stories—from undercover stings to major busts
• Profit protection beyond theft—where retailers are quietly losing millions
• Industry leaders and law enforcement guests bringing actionable expertise
It’s not just about stopping loss—it’s about building smarter, stronger, and more profitable retail operations.
If you work in loss prevention, asset protection, retail operations, or just want to understand the future of retail security, this is the podcast for you.
Subscribe now and stay ahead of the game.
It's Your Loss
It's Your Loss with Tony and Johnny - Special guest Rick Beardsley
Join us as we chat with Sr. Director of Loss Prevention and Safety at At Home Group Inc. and overall industry legend! Hear his perspective on where our industry "came from" and where we are heading.