The Glamping Business Round Up
The Glamping Business Round-Up with Vicki Jones & John Maddy
Brought to you in association with the Glamping Industries Trade Association (GITA), this is your go-to podcast for all things glamping. Join Vicki and John as they dive into the latest industry trends, real stories from the field, expert interviews, and behind-the-scenes tips to help you grow your glamping business. Whether you’re just starting out or a seasoned site owner, this weekly round-up is your essential guide to making it in the wild world of glamping.
The Glamping Business Round Up
S2. Ep4 - Are OTAs Your Enemy or Your Biggest Asset?
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Are OTAs Your Enemy or Biggest Asset? – Glamping Industry Insights
In this episode, hosts Vicki Jones and John Maddie explore the complex relationship between glamping sites and online travel agents (OTAs). They share practical tips on how to leverage OTAs effectively, maximize direct bookings, and balance dependence on these platforms for a thriving glamping business.
Key Topics:
- The pros and cons of using OTAs: reach, convenience, and costs
- How to turn OTA bookings into repeat direct customers
- Strategies for optimizing your OTA listings (photos, keywords, seasons)
- The importance of collecting guest emails for marketing
- Setting smart pricing: balancing OTA commissions with direct income
- The role of Google Hotels integration in competitive pricing
- When and why to rely on OTAs during low season or last-minute bookings
- How specific OTAs target different customer personas
- Tips for branding subtly within OTA listings and during guest experiences
- Managing cancellations, policies, and hidden costs effectively
Connect with the Hosts: Vicki Jones & John Maddie by emailing glampingpodcast@gmail.com
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