Business Class

Perception is POWER : how to become an industry leader

• Vicky Owens • Season 1 • Episode 10

🎙️ Business Class with Vicky Owens: The Power of Brand Perception

Welcome back to Business Class with your host, Vicky Owens!

In today’s episode, Vicky unpacks a crucial yet often overlooked element of business success: brand perception. While it’s not always front and center in business conversations, how your brand is seen—especially online—has never been more important.

Vicky explores how perception directly shapes how people connect with your brand, and how everything from your social media presence to the way you communicate reflects your business identity. Whether you’re just starting out or looking to refine your brand, this episode will get you thinking about the image you’re projecting, the audience you're attracting, and how aligned your external presence is with your internal goals.

This is an honest and empowering conversation that will shift the way you think about visibility, branding, and influence, especially in the digital age.

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