How To Build a Seven-Figure Activewear Brand : Jordan Lansdown, Founder of JLuxe

Welcome back to another episode of Business Class with your host, Vicky Owens.

In this week’s episode, Vicky is joined by the inspiring Jordan, founder of the activewear brand JLuxe - a brand built on inclusivity, confidence, and designing flattering pieces for all body types.

Jordan created JLuxe after struggling to find activewear that truly fit her as a curvaceous woman whose weight fluctuated over time. She noticed that even when brands offered sizes beyond an XL, the designs often lacked style, confidence, and representation. Feeling unseen by the industry, Jordan decided to create the kind of activewear she wished existed - pieces that feel comfortable, supportive, and genuinely flattering.

In this conversation, Jordan opens up about balancing the realities of building a business alongside life as a new mum, and how she’s grown JLuxe through community-led and influencer marketing. She explains why it’s so important to her that anyone promoting the brand is a genuine fan of the products, not just a paid partnership.

Jordan also shares the personal challenges of becoming the face of her brand. Stepping outside her comfort zone and showing up on social media wasn’t easy, but she reveals why it became a necessary step in scaling JLuxe and building trust with her audience.

This episode is packed with real-life business lessons, honest conversations, and practical insight from a founder who is still actively growing her brand -making it a must-listen for entrepreneurs, brand builders, and anyone navigating the early stages of business growth.

Produced by TAEPodcast www.taepodcast.co.uk