How to build a SUCCESSFUL social media strategy

Welcome aboard to Business Class - the podcast for entrepreneurs, creators, and ambitious people building success in real time.

In this solo episode, Vicky Owens gets brutally honest about the realities of entrepreneurship, burnout, anxiety, leadership, and building a successful social media strategy from scratch. After a chaotic week of cancelled guests, business pressure, and overwhelming schedules, Vicky decided to sit down solo and answer one of the most requested topics from listeners: how to actually create a social media strategy that grows your brand, audience, and business.

From defining your content pillars and understanding your target audience, to creating viral TikTok and Instagram content, building a powerful personal brand, increasing engagement, and using AI tools to simplify your workflow - this episode is packed with actionable advice for business owners, creators, influencers, and anyone trying to grow online in 2026.

Vicky also opens up about the emotional side of running a business, including rebuilding confidence as a leader, navigating anxiety and panic attacks, balancing work and personal life, and the pressure that comes with constantly chasing growth and success as a first-time entrepreneur.

If you’ve ever felt overwhelmed trying to stay consistent on social media, struggled to grow your audience, or wondered why your content isn’t converting into sales, this episode will completely change the way you approach your online strategy.

Topics covered in this episode:

• How to build a successful social media strategy
• Growing on TikTok and Instagram in 2026
• Content pillars and audience targeting
• Building a personal brand online
• Social media marketing tips for entrepreneurs
• How to create viral content consistently
• Content batching and repurposing strategies
• Using AI and automation for social media growth
• Leadership lessons as a first-time business owner
• Entrepreneurship, burnout, and anxiety
• Growing a podcast and online community
• Why consistency matters more than perfection
• How social media can create business opportunities
• Overcoming fear, self-doubt, and perfectionism online

Whether you’re a business owner, freelancer, content creator, coach, or someone trying to grow a brand online, this episode is your reminder that success on social media isn’t luck - it’s strategy, consistency, and showing up even when it feels uncomfortable.

So take your seats, strap in, and welcome aboard to Business Class.

Produced by TAEPodcast www.taepodcast.co.uk

Transcript

SPEAKER_00 0:03

Welcome aboard to business class. The only place to be if you are on your journey to success. I'll be showing the ups, the downs, and everything in between. Just a disclaimer that this is all my own advice and what if someone works for me as a first-time business owner. So please take everything I say with a pinch of salt. So take your seats, strap in, and welcome aboard to business classes. And welcome back to business class. Now you might notice that I am sat solo today. Usually I would have a guest on this episode, but I'm gonna be totally honest with you. This week has been the week from hell. Just so many things have gone wrong. I've got such a such a busy week in schedule at the minute. And also it is really hard to get business owners on the podcast every other week because of how busy their schedules are. So I had someone planned, it fell through. I had someone planned for today, it fell through literally this morning. So I've had to think on my feet and think, what do the people want to know? And I actually think maybe this has happened for a reason because I get so many requests to do more social media episodes. So today I'm basically going to do a solo episode on how to build a successful social media strategy. Because I think we all know what a social media strategy is, but we don't know how to actually build one effectively. And I would almost guarantee I can ask any of you here listening, have you got a social media strategy? And can you tell me exactly what it is? I can guarantee probably 99% of you have no idea, and we're just posting with no intent and no idea what we're actually doing. So we're gonna go through that today. Of course, if you are new to the podcast, we always start off with our takeoffs, plain themed, and departures again, plain themed, from this week. Um and also if you are new to the podcast, I feel like I never introduced myself to new people. We speak about the realities of business on here, I get guests on here, and it is just very raw and unfiltered, which is basically like my brain 24-7. So, my takeoff this week, actually, I don't know if I've ever said this takeoff on the podcast before, is that I am loving my team right now, and I'm loving being a leader, and it actually makes me quite emotional to say that and to think about that because if you've listened to the podcast for a while now, you'll know I've really, really struggled with team and finding the right people and learning my leadership style as well. And I don't want to jinx it, but I fear I have an incredible team. Like everyone gets on so well, such kind, good-hearted people working hard, working together. It's just, it makes me so happy and I feel like a proud mum. And it's taken me a really long time to be able to build that and to find my confidence with being a leader again. So maybe one day I'll do a whole episode on leadership and what I've learned. I think I might have done one actually, but I don't really know what I was speaking about. So that's been my takeoff today. My departure is a bit of a funny one, and I don't, again, I don't think I've spoken about this on the pod before, but I don't want to say it, but my anxiety and panic is back. Oh god, I don't even want to acknowledge it. But basically, I have suffered with panic attacks since I was, I would say like 16. Um, and then it got really bad when I got to like 1920, and I would just faint everywhere. And I would, it was just not pretty at all. Um, I worked really, really hard. I went on medication to, I say get rid of it, but you know, obviously like settle it down a little bit. Um, and the strangest thing happened. So in April, I worked probably the hardest that I have ever worked in my life because we've been setting new goals in place, and I really had some strict goals that I had to hit. So I was working evenings, I was working weekends. Um, on top of that, I was trying to cram in seeing friends. And I really think you can't have it all. I don't think you can be in a working hard era and still have time to socialize and be a normal functioning member of society on the weekend. So I basically had a couple of things booked in, and I'm finding it really difficult to do basic things that are outside of work. So it was my birthday recently, and me and my partner went to a gorgeous spa day, and then I was like relaxed, really zen. Then we went out for the meal afterwards, and I just felt a wave of anxiety hit me, and it was so weird. It's like if I'm not working, I guess my body's not comfortable. It's really weird, and I sound like an absolute workaholic. And there are definitely some other deep-rooted things that contribute to this, which is for another episode, and I've touched on a little bit before. Um, but I'm trying to just be really gentle with myself at the minute. I'm having some therapy for it. But if it's like, say, for example, a friend wants to go and grab a meal with me at the minute, that's like red flag. No, I don't want to do not red flag, like a red danger. I'm like, no, I don't want to do that. I feel uncomfortable doing anything outside of working, which I guess work is like my safe space. I don't know. Whereas, like, if you ask me to speak on stage in front of a a thousand people, I'm I'll be there and I'll I'll be a bit nervous, but I think nerves and anxiety are two completely different things. Um, so I'm just trying to slow down and not be too hard on myself. Um and also just appreciate that we have different phases in life. We I have an anxious phase that I've got going on right now. Um, but you know, next month it might be I'm in a really confident phase of life, and I think that's okay that you can have, you can have one or the other. You know what I mean? So, anyway, before I go off topic, I'm gonna get into how to build a successful social strategy, and perhaps we can do separate episodes for both of those things that I've just spoken about because I feel like that was very much just touching the surface. So let's start off with the basics. And also, I want to preface that I want this episode to be helpful to anyone, no matter where you're at in your social media journey. Whether you are a social media expert yourself and you know what you're doing, like that doesn't mean you've got a strategy. If I'm gonna be honest, I've not got a strategy in place at the minute, okay? And I know how to build one, I just don't have time. So this is for me as well. But it's also for people that are totally new to this and they want to build a strategy, but they just don't really know where to start or what is the best thing to put into practice. So, like I said before, if you can't tell me exactly what your strategy is, you don't have one. If you have a strategy, you should know it inside and out and you should be able to literally have it written out somewhere, be able to recite it, be able to take people through it, look at what goals you're aiming for, because you should be holding yourself really accountable when it comes to socials. And the reason why I'm so passionate about social media, um, if you don't know me and you're new to like hearing me speak, is basically because it changes people's lives and it literally, I mean, there's so many instances, instances, instances um and case studies of people and they've changed their situation and their income or their life within literally 30 days. Like it's so powerful. And also I always I also like to acknowledge that I don't agree with this, but I think the day and age that we're in at the minute, having a following matters. Um, and I actually hate it that that's the case, but I've noticed that the higher my following has got, the more doors open for me. So whether it's like invites to events or like being sent incredible products or um being asked to do certain things or being paid more, like that is the way of the world. Do I agree with it? No, I think it's really superficial and really annoying. But that's what drives me to post is because I know it opens doors for me. And as much as people say following doesn't matter, it kind of does. I think when people say that, it more so means following, say, for example, you have 100k followers, but you're getting three likes. That's a perfect example of your following doesn't matter. But when we speak about your following being your community and how people are engaging, that kind of does matter. So, and I think that's also who we are as human beings. Like, let's say, for example, you look at one, I don't know, you could be looking for why do I always go to jewelry? I I don't know what it is, but I always go to jewelry as an example. I could be looking for a jewelry, right? And I could look at one account and it has 90 followers and it sells jewelry, and one that has 90,000 followers that sells jewelry, and obviously it depends what the jewelry is, but naturally we trust people with more followers. Not all the time, but most of the time we think, you know, they've already got people that have bought the products and that trust it and that use it, versus this is a small brand, and you know, I'm taking a chance on that, which is not to say we don't support small brands, but I just think hopefully that's summing up what I'm saying before I got too off the tracks here. So building a successful social media strategy, what I want you to do is gran, gran, grab a pen and paper, okay, or wherever you want to type, write, whatever it is, and answer me these questions, okay? So question number one What is the outcome? What are you doing this for? Is it for sales, brand awareness, positioning? Is it because you believe this is gonna help you get from A to B? Because if your reason why is I just need to be on social media, we're not gonna get very far and we're gonna give up quite easily. So you really have to be really intentional about what your outcome is. And although I've just said sales, brand awareness, et cetera, I don't want you to just answer it with a one-word. For me, if someone said to me, What is the what is the outcome you want from your social media? I would say, with my social media, I want to make an impact. So it's a platform where I connect with people, it's a platform where I attract like-minded brands, I get work. Like you can have multiple reasons as to why you want to be posting. But I think for me, when I got really intentional about what my why was, my whole, well, I say social media strategy, whatever I've got going on at the minute, it did change. So, like I said to myself, I want more speaking gigs. So then I was like, Well, am I actually posting that I'm looking for speaking gigs? No. Or like, I want to have more brand collaborations, but am I posting content that would align with a brand and that they would want to work with someone on? No. It sometimes sounds like a really simple question of if you want more sales, can you go onto your social media right now and it'd be really, really obvious what you sell and for someone to make an informed decision that leads to a sale? Or is it even clear that you're looking to make a sale right now? Like if you're just constantly posting case studies all the time, but you're not actually asking anyone to buy, you might not buy. Like, I would offer so much free value, but I was never actually advertising what I do. And that was like on me for having not a good enough um positioning. So once you've got your outcome really clear, and also you can pause this if you want and really think of what is my outcome and really go into detail of like in a year's time from social media, I want to get to this point. And this is important because we can just reverse engineer of you know, you might want to be a speaker, you might want more sales. It might be something really specific, like I want to be in British Vogue, I want to be on a billboard, I want to be on TV, whatever. And then we can reverse it back. Number two, let's define the audience. Be super, super clear on this as well. So your audience isn't just people that like social media, people that want to buy. Get really specific on their age, where they live, what other brands they interact with. And this is one of my favorite things to do because if you think about what other brands they interact with and then how your social media looks compared to that, that's not really attracting them. Whereas if you're really clever and intentional with like, okay, they love a bit of Hayley Bieber Road, is mine looking anything like that or what they would be interested in? No. It kind of makes a lot more sense when you break it down that way. And then you want to think about content pillars. Oh my god, we've all heard of content pillars. We know what they are, like we've heard the definition, but I think that people just don't know what their content pillars are and they do really overthink it. So, what I say is like you can have your different content buckets. I don't know why I just refer saying content buckets. So you want to think of what you are known for as a whole, and then you've got your little buckets underneath it. So it's like your umbrella. So my umbrella as a brand that I would say I'm most known for is social media and like social media expertise. So that's my like umbrella. Then under that, I've got different subcategories. So it's like social media virality, and then it's like social media for businesses, and then I've got some business owner content there as well. So content buckets will be things like a promotional bucket. So it could be two times a week, I want to post promotional content. Another content bucket could be what are we doing, promotional value. It could be something that um I need to post one post a week that's offering some sort of value to people. So there's loads of different content buckets. There's like promotional, educational, value, um, relatable, emotional, all these different chenel words, if you will. Um, and you can make your own up. It doesn't have to be that it fits into one of those. One of your content buckets can be, I want to sit in my bedroom and speak about this. And that's your content bucket, and you still have to stick to it. And the reason why this is actually so important is because of the bigger picture. So, like I said, for me and my personal brand, I notice the difference between when I just sit every day and talk about social media. Um, it's great for growth, but it's not so great for my bigger picture. So, my bigger picture is I want to work with brands, I want to get speaking gigs, I want to be known more in the business owner space. So, when I do, when I post more like podcast clips or speaking clips, like me doing speaking, or it might be me just literally incorporating more brands into my content. That's when I attract more sales, or when I move the needle forward to like where I actually want to be and where I actually want to end up. Next, you want to think about what is your content format? So you've got like B-roll content where we're putting, you know, loads of clips together and then adding some text over it. It could be talking head content where you sit in front of the camera and you speak and you batch that out. It could be carousels. One thing I would just not recommend is faceless content. Absolutely not. Um, and my little top tip here when it comes to execution is to find a really consistent setup when it comes to creating your content. There's so many reasons why this is important, but this is probably one of the most important things that I want you to take away from this episode today. So with TikTok on Instagram, it kind of categorizes your account. So it looks at it and takes away the keywords that you've used, the captions, the hashtags, etc. And then it might say, based on this information that this person has given me, I'm gonna say that this account is about fashion. When you get categorized, you get pushed out so far because it's like really easy for it to match you with people. Whereas if you're saying to me right now, Vicky, like, I don't know what I post about. I post about a bit of everything, to be honest. And also, you can't use yourself as an excuse. I speak to so many people that are like very much like me, and they're like, I'm very ADHD. I like to post about lots of different topics, and that's just me, and that's just who I am. And it's like, yes, I get that, and I hear that, but you're stopping yourself from growing. Like I am very ADHD and very all over the place, and I have lots of different interests and lots of different things that I want to post about. You've got to restrain yourself a little bit if your goal is to grow. Um, so when I say that, I mean if you stick to one umbrella topic, so mine is social media, yours could be fashion, it could be business, whatever it might be, jewelry, right? When you pick what that is, and then you also stick to a consistent filming setup. So it could be, I mean, I always film my office. I feel like everyone knows my office now, or it could even be if you really struggle with a consistent setup for various reasons. It could be um, I'm in different places every week, or um, I don't know, sometimes it might be you want to film in different cafes because you can't film at home. At least have something that you can consistently do. So that could mean a consistent intro. It could mean you always wear a big pair of glasses, I don't know, something signature that people can take and recognize straight away. And the reason why this is so important is because it's breaking down that barrier to entry to you. So if I was to film one video here in my podcast seats, one video at home, one video out on a dog walk, one video in the office, it would not perform as well as if I just sat down and filmed in my office. Because when you're going out to people, um, and especially now that people have such short attention spans, they see your video, they instantly recognize the setup, they know it's you, they trust you instantly, they like you instantly, they've seen your stuff before. It's just so much easier to introduce people to your content. Um, because you have to think as well, the amount of content people see on a day-to-day basis, people might not even recognize you. Like if I filmed one video here in my podcast seats and then one video at home, it would go out to two different sets of people and they might just assume I am two different people because people don't remember your face that well unless they see it every single day consistently. So that is the best piece of advice I can give to you is pick your umbrella topic, don't stray from it, use the consistent keywords and hashtags that align with that big umbrella topic, and then have a consistent filming setup. Really good examples of this is obviously me, myself, like if you head over to my TikTok. Um, apart from that, I would say Nara Smith on TikTok. I always revert to her. If you look up Nara Smith, you'll notice every single one of her videos, she starts a video in the same way, she speaks in the same tone. She's always wearing something really extravagant, and that is her brand. And I feel like I was saying to someone the other day, actually, a really good example of a personal brand. If you're talking from a personal brand side, I'll get back onto the branded side in a second. But if you're trying to build a personal brand, I think a really good indicator that you have got a really, really strong personal brand is when people feel like they know you to the point of like, I was using this um example of like Zoella. I don't, I mean, I assume most of you guys know who Zoella is, but if you don't, she's a UK-British YouTuber. She's actually on a hiatus at the minute. I don't know where she's gone. But a lot of us grew up with her, like grew up watching her. And like me and my sister might be out shopping and I'd go, oh my god, don't you think Zoe would love this? Like, don't you think Zoella would love this top? Like, it's almost the fact of you know what they wear, you know what they eat, you know what their aesthetic is, you know what they're interested in, to the point of you feel like you know them. That is so strong when people feel and they don't they feel like they know you, they don't actually know you. Do you know what I mean? Like, there's loads of influencers or creators that I could literally go into a shop and be like, she would love that, she would love this. That's a really good signal of when you build a really strong personal brand. I can't even where I was going with that. Oh, also a really good example is Mia McGrath. She is incredible, and she always has a consistent filming setup. If you go and look at hers on TikTok, her broad umbrella topic is like finances and investing. Every single piece of content looks the same. She has the same editing format, she sits in the same place, like it's absolute chef's care. So please look at those two accounts today. And that is what you want to emulate, not just within your personal brand, but within your brand as well. The same fonts, the same setup, the same series. Like the more you can be quote unquote boring, um, the faster you will actually grow. And people love to hate that piece of advice because they're like, I don't want to be boring. I want to post loads of different types of content. But just from the stance of being categorized into certain categories, it is so powerful. So let's stick with that. Oh my god, my stomach's rumbling. Can we hear that? It's only 12.37. God, I've literally not had a snack yet since breakfast. That's like really bad. I am so excited to say that this episode is sponsored by Planley. Now, I've been using Planily since I was about 16 years old in my very first marketing job. And I used to use it to basically plan out content for the feed, get it looking all nice, but now it does so much more. But it's basically a full creator toolkit all in one place. You get your social media planning, but you also get a free link in bio tool and a built-in customizable storefront with checkout. So you can schedule your post, preview your feed, drive people to the link in your bio and actually sell your product services, digital downloads, even one-on-one coaching without juggling five different tools or paying transaction fees on top. But as a business owner, I know how easy it is to batch your content and then just forget to post it, or how hard it is to stay consistent on social media. I've used so many tools, but Planerly is the one that makes my workflow feel so seamless. And it has everything I need to manage my client's content and my own. So if you're looking to take your social media growth seriously this year, start with Plannerly and you can use code Vicky10 for 10% off your Planelly plan. Anyway, next we're gonna go on to distribution. Where is this content going and how do we want to repurpose? How many times are we posting a week? So answer me that. Uh yeah, it does. Especially on TikTok. It is an actual fact provided by TikTok that the more you post, the more you grow. So it is very much more about quantity over quality. Don't overthink it. I can in some ways be a per no, actually, I'm lying. I'm not a perfectionist. I literally just think of an idea and do it. I'm not a perfectionist, so I'm actually going to take that back. I really struggle with perfectionists sometimes because I'm like, just put it out. Just put it out. Like, you know, when you're you filmed a video and you're like, it's just not perfect. And my hair looks weird and my voice sounds a bit weird there. Like, perfectionists are actually some of the most unsuccessful people, I would say. Like the people I know that are super successful, they just think and do. They just think and do, and we do it and we execute it. You are the biggest barrier between you and your success by being a perfectionist, and also by thinking of a classic block that everyone has of, well, what are people gonna think? And like, you just need to get over it. Like, I have had a bit of a block recently because you'll notice if you follow me personally, my Instagram and TikTok are really different. So I post on my TikTok like two to three times a day. I just like film and post, I don't really think about it. Instagram is a little bit more curated and like not aesthetic, but like not as like I need to stop saying like not as authentic as TikTok. And I've been like holding myself back because I've not like I I went through a surge of growing really fast on Instagram and then it kind of has just paused because I post on there like twice a week and it's just not great. So I was like, I'm gonna start putting my TikTok content on Instagram because then at least I'm getting something out, and in my head I'm going, but it's not perfect, and um people might think that I'm just trying to do this and blah blah blah. And it's like, who cares? Like it's actually I've done it for like two days and it's already worked, and I've already gained a couple hundred followers from it. So who who actually cares? Like again, it all comes back to what are you doing this for? And does it align? So, like if you are posting every day and it might feel a bit uncomfortable, yes, but is it gonna give you a good outcome and align with the moving the needle forward? Then that's what you should be focusing on. So, distribution. I also get a lot of questions on how do I manage my social media alongside the business, alongside the podcast, alongside speaking, being a business creator, like all of that stuff. I'll quickly speak you through how I do it because I think I've found some good little hacks that make this really easy for me as a personal brand. Um, and again, you can apply this to your brand. We're being inclusive of everyone here today. So, what I do most weeks, not every week, I'm really trying to commit to doing this every week, but it is challenging sometimes. So, what I do is I am very TikTok first. I'm very TikTok focused first because that is how you grow the fastest, you grow the fastest on TikTok. So at the start of the week, I will plan out all of my content for TikTok. So again, two to three, depending on how my availability is. So I plan out like Monday, idea one, idea two. And because I've done this for a very long time, you have to remember that this is, I'm not gonna lie, this is very easy for me. I just think of an idea, put the camera up, and I know exactly what to say, and I just spit out pure facts for like a minute to two minutes long. Um, I know a lot of people have to like script it or they have to film it a couple times. Like for me, this is just for me what works. So once I have then planned out the ideas, I then just repurpose throughout the rest of the week. So what I do for Instagram, wait, hold on, let me let me like go backwards a little bit. So I've planned it out. Then we get to the Monday, okay? So I look at my plan for the week for the day. I go, this is my idea one, this is my idea two. I film them both, I edit them, and then I'll put them in my drafts, post them throughout the day. And then what I will then do is save one of the posts that I think would perform the best on Instagram or that has performed well in the past few days. And then I'll basically just put it onto Instagram and I'll pair it with something from ManyChat. And you know what? I'm waiting for this sponsor from ManyChat because I speak about them in literally everything I do. So ManyChat is basically a platform that you all would have seen. It's when people say, comment the word free, and I'll send you this freebie. It's just like an AI automation that's great for engagement. So, what I tend to do once I've downloaded my TikTok, put it onto Instagram, obviously added the text within Instagram because it has to scan the screen to understand what it's about. Um, I might shorten it a little bit because Instagram is a short form platform. Um, and then I will think of something that I can link for free. Now, this is like not a necessity, okay? This is just something that I choose to do for engagement and for growth reasons, and it's worked really, really well for me. So I get my reel. Let's say my reel for the day is like um how to grow a personal brand. I'll think of something that I can give away for free. So it might be a freebie I've created, a podcast episode that I've done. I might want to create a freebie just for that post. And when I say a freebie, like, let's not overcomplicate this. Like, I really simplify it. So I've actually got one going out tonight. This is a prime example of how I post. And it was a posting checklist. So it's like when you go to post on Instagram or TikTok, here's your posting checklist. So I filmed it for TikTok. I want to put it on Instagram and link it to a freebie. So I literally just typed out the posting checklist. So I'm gonna say, comment the word checklist and I will send you the checklist for you to use. And it took me five seconds to type it out. So it doesn't have to be this really complex thing that you have to give away. Anyway, so that's my Instagram and TikTok done. Stories I just post on whatever I want to post. I just make a note to promote uh, you know, one to two things a week. You don't want to be too spammy. And then LinkedIn, my favorite hack that I will not shut up about because I I felt like a genius for figuring this out, is I get one of the TikToks again that's performed well from the week. Um, I pop it into Gemini, like Google Gemini or ChatGBT, and ask it to transcribe the video for me word for word. So then it pulls out everything I've said in the video. I find a picture of myself, stick it on LinkedIn, paste the transcription, and that's my LinkedIn post. And then I schedule those throughout the week. So I don't know if that sounds full on. And also, sorry if you can't hear my stomach rumbling. It's got to that time of the day. I'm sorry, it's not even 1 pm. That is for me what's worked, and different things will work for different people. It might stress some people out that you have to film on the day. It might be you don't always have time to do that. I sometimes don't have time to do it. Sometimes I do batch film. It completely just depends on the week that I've got going on. But that's what works the best for me at the minute. Um, if you're asking me from a brand point of view, I think you should definitely be on Instagram and TikTok. I think everyone should be on Instagram and TikTok, literally. Like there's there's no reason why you shouldn't be. And it also just broadens your audience. So if one goes, you've still got the other one there. Okay, moving on to one of the most important steps, which is insights. And not enough people focus on their insights. So this is great for so many reasons. One of them being when you are struggling with content ideas, look at your insights. Okay. So what I will do when I'm struggling for ideas is I'll go onto my insights and I'll look at my top performing posts, and then I'll look at what they bring in. So you can see if a post brought in followers, or this one brought in loads of comments, or this one brought in website clicks, or this one brought in bookings, you know what I mean? So then I will think of, okay, I'm just gonna do this again, but say it in a different way. And you literally is as simple as that. So it's obviously important for that, but then also from a perspective of growth, I tend to once a week check my insights, and you can set this up with AI. Soz to all the AI haters out there, but we've got to just move with the times, guys. Okay, it helps us, it um leverages what we're already doing. So I basically use um AI, so it could be like ChatGBT Claude, and then I'm in the process of basically teaching it how to read my insights. So I'm gonna type in like insights or morning or whatever it might be, like a trigger word, and then it will pull me up my Instagram and TikTok insights from last week, what brought in the most followers, what brought in the most sales, um, and then I know what I can focus on for the next week moving forward. So that's a really good hack if you haven't already been doing that. Um and just so you know what to do more of and what to do less of, like there's so many people that when I speak to them, they're like, I don't really know what's working and I don't really know what what's not working. Like you need to know this stuff inside and out. Um, so yeah, just try and use if you are not an AI hater, like just try and use it to make your life a little bit easier, like use it to come up with a couple ideas or to remind you to do certain things throughout the week or to look at your insights or whatever it might be. I'm also gonna address um different problems that people come to me with because I know I've just given you how to make a strategy, basically, but I also get a lot of people that'll come to me with these problems. So I'm gonna try and answer these for you now. I don't know what to post. So, like you created this strategy. Vicky, I don't know what to post now, okay? My answer is A, like I said, look at the insights. B, answer the public. I've spoken about this till I'm blue in the face. Just go on answerthepublic.com and trust me, type in your keyword and it'll tell you what people are searching for. Those are your content ideas. The next thing is to look at what's working in other categories, like expand your horizons. Go on Instagram, go on TikTok, type in other categories other than your own. If I'm in social media, I'm looking at fashion, I'm looking at food, what is going on within that world? What hooks can I use and replicate and put into my content? Has anyone used a really good script that's caught me off guard or a really good like opening hook? And then I'll just add those to my notes app. So there's really not an excuse for I don't know what to post. Um, next one I get is I don't have time to do this. My answer is always, you'll find the time if you really want to do it. If I said to you, like guaranteed, if you commit to this for like six months, you'll be booked out. You'll be speaking on that stage if you want to speak on that stage, you'll be doing this, whatever you want to do. If you really lock in, then you would find the time to do it. But because you don't know that for sure, you're not committing to it. So you have to create reasons why you won't give up doing this. So it could be, I mean, I always speak about how if I pay for something, then that's gonna make me do it. So, like yoga classes, I don't do yoga unless I pay for a class because I can just choose not to do it. So that's the only thing with social media is I can only get you so far before then it's up to you to do it. I'm actually dealing with something like this in my personal life at the minute, where I feel very unorganized and very messy, and I keep investing in people to come and help me do it, but like I am never actually going to be organized and tidy and like on time for things unless I do the physical work to change that. So there's only so far that I can get you with things like this before you have to find the want to do it. Um, and then last one is probably just I don't know enough about social media. Like I've given you how to make the strategy, but you don't know about social media. You've come to the right place. I've got a million and one free resources. Like I want to make this as easy as possible for you. I've done loads of past podcast episodes on social media, so have a little trollop through those. I've also got um freebies on our website, socialspeakymedia.com. I've got, I mean, TikTok. If you go on my TikTok, Vicky.oins, I've got like a playlist that has over a hundred videos on how to grow on social media. And as you may have noticed from listening to this episode, I'm very to the point. No fluff, this is what works. It's very, very easy to understand and to contemplate. So I think I have given you what I believe you need to succeed there. Um, so go through these, answer them. A lot of them are very logical, aren't they? Like I feel like it's like, I mean, I'm I I'm such a logical person with social media. So I'm like, if someone's like, oh, my following isn't growing, why am I not building a following? I'm like, are you giving people a reason to follow you? And they're like, oh no. And as you think about that, I'm like, are you doing a series that people can follow along with? Is there bingeable content that they can go through? So if you're having a problem with social media, like step back and ask yourself the question of why do you think that's happening? I do that a lot uh in business as well. Like one of my business coaches for a while, she didn't answer any of my questions, she just repeated them back to me. So if I when I was like, oh my god, like why is my team not listening to me this week? She's like, Why do you think they're not listening to you? And I'm like, Oh. So it's, I mean, that applies to everything in life, really. It's like if you're in, I don't know, like a friendship where they're not really respecting you, it's like, why do you think they're not respecting you? You know, sometimes it doesn't always go, but especially on social media, if your engagement's low, your following's low, um, you're not finding the time, just flip it around and ask yourself, why are you not finding the time? Why do you think your engagement is low? And usually you'll find the answer. So yeah, I feel like a social media therapist. But that is all for me for today. If you have enjoyed this episode, please, can you just please do me the biggest favor and rate this five stars, whether that's on Spotify, Apple, please subscribe on YouTube, like this video. It just like pushes us out to so many people and helps more people to discover the podcast. And it also makes me really happy. Like I am constantly checking my podcast analytics for new people and new listeners, and it just makes me the happiest person on the planet. Also, whenever anyone tags me in their stories listening, it genuinely makes my day so much. I can't even fathom that people listen to this podcast from like around the world. Or I don't know what am I doing right now? Am I like in your ears when you're on a dog walk? Are you, I don't know, maybe having a bad day, maybe you're having a great day, and this is making it even better. I don't know. Anyway, that's all uh my episode for today. I hope you've enjoyed, and I will see you next week on Business Class.