What to do when you're having a QUIET month : My step-by-step guide

In this week's solo episode of Business Class, Vicky Owens shares exactly what to do when your business hits a quiet period and how to turn slower months into your biggest opportunities for growth.

Whether you've lost clients, sales have slowed down or you're simply experiencing the natural highs and lows of running a business, Vicky reveals the practical strategies she's personally used to turn quieter months into record-breaking ones.

From creating new revenue streams and improving outreach to building a stronger sales pipeline and generating quick cash flow, this episode is packed with actionable advice for entrepreneurs, founders and business owners who want to future-proof their business.

In this episode, Vicky discusses:

• Why every business experiences quiet periods (and why it's completely normal)
• How to generate cash quickly when sales slow down
• Building multiple revenue streams to protect your business
• Creating an ecosystem that makes your business more resilient
• Outreach strategies that win new clients
• Using LinkedIn and networking to generate leads
• The power of digital products and low-ticket offers
• Upselling existing clients and increasing customer lifetime value
• How to use email marketing to generate consistent sales
• Referral schemes that bring in new business
• Creating opportunities instead of waiting for them
• The mindset shifts that help founders navigate uncertainty

If you're feeling anxious about a quieter season in your business, this episode is the reminder that every successful entrepreneur faces setbacks—and that sometimes your biggest breakthroughs come after your toughest months.

Subscribe to Business Class with Vicky Owens for weekly episodes covering entrepreneurship, marketing, social media, leadership and business growth.

Produced by TAEPodcast www.taepodcast.co.uk

Transcript

SPEAKER_00 0:03

Welcome aboard to Business Class. The only place to be if you are on your journey to success. I'll be sharing the ups, the downs, and everything in between. Just a disclaimer that this is all my own advice and what I found works for me as a first-time business owner. So please take everything I say with a pinch of salt. So take your seats, strap in, and welcome aboard to business class baby.

SPEAKER_01 0:25

Wee wee! Welcome back to another episode of Business Class. I'm gonna be so honest with you. It is so hot today. It's like peak UK heat wave. I'm gonna say something crazy, and I'm actually over it now. I am over the hot weather in the UK. I'm sorry, but we're just not made for it. We don't have air conditioning, we don't all have pools in our back garden, and unfortunately, I am an autumn-winter queen. Like I love a brown crisp leaf. I love rainy, cozy, duvet movie nights in with a hot chocolate. So I've had my summer now. I've been away a lot, I've been in the sun, and now I'm just gonna be really British and say, I'm too hot. I'm too hot. And I'm done with it now. So can it go? Um and I know that people are gonna listen to that and be like, you're actually insane because summer is the best time of year. I love being hot. I don't love being hot when you've got to work. I've currently got my bare feet out because I can't bear to wear any shoes in here. It is so warm. I've got studio lights on me and I'm trying not to sweat. Also, gonna keep it real, I've not washed my hair in over a week because there's no point because a slick back bun is the only acceptable hair when it is this hot. So if I seem a bit out of breath today or a little bit flustered, it's because I'm a woman that's showing up for you. Okay, I could just easily not come and film this and not be consistent with my podcast, but I am gonna be consistent. That is one thing about me. I will always show up. So today's episode I'm really looking forward to. I love a solo episode, and I've not actually, I don't think I've covered this topic before. And that is what to do when your business goes quiet. What are we supposed to do when we all inevitably have those months where the cash isn't where it needs to be, or we unexpectedly lose a massive chunk of revenue? It's so scary, and we all need to also stop pretending that it doesn't happen to every single one of us. Every single person you follow, whether that's a creator, a business owner, whoever it might be, has peaks and troughs. They are gonna have quieter periods, they are gonna have busier periods, and not enough people speak about it. Even the creators or influencers that you look up to, because I know now we've got this whole other space of business owners who are creators, they will have months where they're not booking enough collabs in just because you have quieter months as an influencer. Like that's just how it is. And I think we had one a couple months ago. It really made me pull my finger out and make this massive list. And it ended up being one of our best months ever because I worked so hard to get us back on track. And I just wish someone told me that at the start of like that is completely normal. It's not always normal for your business to be growing month on month on month on month. Like I've been, I've had the business now for about five years, it scaled really fast, and then you do get to a point where it goes a bit up and down and up and down before you level on to the next thing. So that is what is going to be today's topic. A quick look at my takeoffs and departures this week. So my takeoff has been I've just come back from my holiday and I got to switch off. And I think that was the first week since I started my business where I really have switched off. And yes, of course, I don't think personally you can ever fully switch off where you don't speak to anyone, etc. Like I had a couple of messages to do and things like that, but I didn't do any work. Like I literally was flying through my Kindle. I read at least one book every single day. There were some days where I read two books or one and a half books, didn't speak to my partner, bless his soul. I was literally just in, I had like a, I was like the least sexy person on holiday. Like I had a sun cap on, sunglasses. Um, I was sat in like a blow-up donut ring with my Kindle, like rested on the inflaceable, just in the pool, doing laps while I was rotating in my donut floaty, uh, just with my Kindle secured to the front of my nose the whole holiday. And it was great. And I felt so relaxed and I managed to completely reset my nervous system. My departure is always coming back from holiday. Like, as much as it has been pretty okay. Like, usually I come back and I'm like, what's happened? Tell me what fires do I need to put out? It's been pretty okay, but I would just say your nervous system is always kind of whack when you come back from holiday. Um, I've been trying to get my eyes under control. If you've been up to date with my socials recently, I had another eye flare up, which is basically that happens when I'm really stressed. I have now an autoimmune disorder. That means that I have a really horrible reaction on my eyes. They go really red and puffy when I'm stressed. I had that just before I went away. I went away and it completely went. I've come back, and I'm not gonna say it's back because I don't want to manifest that, but it's definitely I can feel it. So now is like my time to really think about how I can really look after myself because that is not normal for me to be that stressed all the time. But I would say, as a whole, generally, things are quite good this week, which as I always say, I never take for granted. So let's get into today's episode and speak about what to do when your business has gone a little bit quiet and how we can get some cash back in. So, first of all, like I said, it's so normal to have quiet months and quiet periods. And one thing that I will always take from quiet periods that is factually correct, okay, I don't care what you believe in, I don't care what you're like as a person, this is the fact. When your business goes quiet, the universe or God or whoever you believe in is forcing you to make changes and do the bold things that you've been putting off. So, for example, when I had a quieter month, I you frantically, you start to panic, you go crazy, you go into like fight or flight mode of like, right, I need to get cash my business now. And then all of the things that you've been scared of doing, you just do without any fear because it's your only option. That's why I always say leverage is really important for things like social media. Like when people say to me, I really want to have a personal brand, but I just can't keep posting consistently, it's because you've not got enough leverage there. Like if I have a really quiet month, my leverage for everything is like I need cash in because I need to pay people's salaries. Otherwise, I'm gonna have to let people go. And nothing will force you to do those things you've been comfortable been uncomfortable with doing like a really strong leverage. So when I have had quiet months, that is when I have launched things that I've been scared of doing. So, for example, I've wanted to do like one-to-ones for a really long time, like just like power hours with people, because I get asked all the time, can I book in a session with you? And I've always been like, oh, I don't know because I don't know how much to charge. I don't know if my advice is that good. I don't know if blah, blah, blah. Best believe when we had a quiet month, that calendar was open and instantly it was fully booked, and I made thousands of pounds that week just from launching that. And that just showed me that, like, if I hadn't have had that quiet month, I wouldn't have launched that. Um, and it wouldn't be doing as well as it is today. So it usually happens to give you a bit of time to reflect and pause because if you're like me and you're sewing your business all the time, you're like flapping about over everything, you never really have time to stop, sit, breathe, and like look at things from a bird's eye perspective and point of view. Um, and that is what I do when I have a quiet month. And you've just got to breathe and not panic. I think it depends what kind of business you're in. But for us, when we have a quiet month, I would say it's kind of like you get you do get a bit of pre-warning. So let's say, for example, five of my biggest clients leave all at once. Everyone does have to give a month's notice. So I have a month to get my arse shifted into gear and replace those clients within that month. So sometimes I am lucky in my business because that's how I know that that's going to happen. I feel like it's very, very rare that overnight everything will just go titrop and you'll have no cash in the business. Sometimes you do get little warning signs. Um, so anyway, let me go into basically my points of what I wrote down when I was having a quieter month and how I managed to make it our best month ever, and how we did that. So, number one was an outreach sheet. So I have always been an outreach queen. I've always been very good at outreach, and I've always been a massive advocate for outreach as well. Basically, we just made a Google spreadsheet document and we looked a lot on LinkedIn. There's a really good tool you can use called LinkedIn Sales Navigator, Link Credible, I believe, also you can use. And you can literally find your ideal uh clients or customers through LinkedIn if you are service-based, I guess. Um, because you can type in like um what size business you want, what interests, what industry they're in, and then you can just target them all at once. So that's the first thing we did is we made a sheet of people we want to work with, and then we create the opportunities for ourselves. Like we don't just say, Hi, do you want to work with us as a client? Like we would literally put together a portfolio of work dedicated just for them, um, warm them up a bit. We would be so on it with the outreach where we'd outreach to like 20 people a day. Then if they didn't reply again, again. And I always have my crazy rule of like outreach to people like 20 times in a row. Because if you are a busy business owner like I am, chances are I'm only gonna get back to you when you're spamming me like crazy. If I just see an email in my inbox, it's like, hi, I would love to, I don't know, edit your podcast trailer. I get so many of those, so many of those. I think half of them are AI or chatbots. Um, I just completely ignore it because I'm just like, oh, I'm fine, I'll figure it out. But if I get people who constantly spam me and it's like just checking in again, blah, blah, blah, like obviously make the emails a little bit better than just checking in again. You've almost got no option other than to reply, to stop them replying. And we would not stop until we get a hard no. And that is how we got some of our biggest clients through doing that. The second is doing an ecosystem diagram. This is one of my favorite things to do. So I think a successful business is one that has a really affluent ecosystem. So I encourage you to get a piece of paper or a whiteboard, write your business name in the middle, draw a circle around it, and then do a spider diagram off of it. So um, you should draw a line and you have to do all your different ways of making money. So for me, it would be like um, socially speaking, media in the middle, then it'd be like the monthly retainer, then it would be like monthly membership, digital products, um, content shoot days, corporate days, like all these different things, one-to-ones, power hours. And you should have as much as you can get going on in your ecosystem as possible. That should be a gradual thing. When you're having a quiet month, don't go into the trap of launching a hundred things at once and hoping that one of them will land. Um, but just really think about that ecosystem. What can you add into it that you've been putting off? You know, is it quarterly VIP days? Is it one-to-ones? Um, is it a personal brand that you want to start? Like, what can you actually do in action that will make this ecosystem even better? Then the next thing I want you to think about is what can you do for a bit of quick cash? So, quick cash, I would say, and again, there is definitely ways you can do this in the product-based world, but I'm speaking from a service-based perspective. Um, quick cash for me would look like okay, I'm gonna host an in-person event in three or four weeks' time. I'm gonna charge, I don't know, £100 a ticket, and I'm gonna sell X amount of tickets, and I want to sell them by in a week's time because you're gonna get a quick cash injection. Um, that's like an easy thing to sell, basically. So we can think of like quick cash things that you can add into your ecosystem. That was a big help for us. You want to think as well about how you can diversify your revenue streams as much as possible. So, with like low ticket and high ticket, um, for example, we started doing digital products and we are selling uh social media masterclasses for like £27 as a one-off payment. And even though it seems like nothing, like £27, when you start to sell loads of those, it's just something that ticks over in the background. It actually makes up a good percentage of our revenue because it costs us nothing to make, it's always relevant, it's always in people's search terms. Um, like if they're searching for like how to grow on Instagram, that'll be promoted to them. So anything that you can think of that's already in your brain that people would pay to access, that you can just sell for a low-ticket offer, is really worth adding into your ecosystem. And then obviously you've got your high-ticket offers as well. So that could be more like um monthly masterminds, even though those do give me a little bit of an ick, not gonna lie. Um, and yeah, I would just think of for everyone that has something to offer in business, which should be any of you listening, really, whether you are product, service, personal brand, whatever you do, everyone has something to offer. One of the best things I saw on TikTok was a pick my brain link. So this lady said that she would always get people message her saying, like, can I just pick your brain? That's just like the worst thing that anyone wants to hear. No one wants to hear that. So it was a pick my brain link. When someone says that you can be like, sure, here's a link to book in with me. Charge whatever you feel comfortable with, but I guarantee you will start to see more revenue coming in just from that. Like, people just want to chat to you. I think we often forget how much knowledge we have in different areas that people would pay good money for. So that's why I started my one-to-ones. Um, and it's also just a great way to almost upsell to people. So it might be someone just wants to pick my brain, and then on that call, I'll say to them, Oh, actually, you know, if you're finding this too difficult, we can upsell and do social management for you, sort of things. That was a really good one for us. And then in terms of upselling, think about what you currently offer that you can add on to, and this works for product and for service. People love a, you know, and it's like you add to the basket and you suggest something for like a lower price. Like look into the sales psychology of things like that. Um, look into the psychology of pricing as well. I've done an episode on that before. Um, but for us, it might be um this package contains X, Y, and Z for four grand a month, or you can get all of this, like loads more, for 4.5 or for $5k or whatever it is. Really look at what you offer, pick it apart. Is it working? Are your current customers, clients happy? What can you add to it? What can you upsell? Um, because chances are the people that are already paying you money, if they're happy with your service or happy to pay more money. I am so excited to say that this episode is sponsored by Plannerly. Now, I've been using Planally since I was about 16 years old in my very first marketing job. And I used to use it to basically plan out content for the feed, get it looking all nice, but now it does so much more. It's basically a full creator toolkit all in one place. You get your social media planning, but you also get a free Link in bio tool and a built-in customizable storefront with checkout. So you can schedule your post, preview your feed, drive people to the link in your bio and actually sell your product services, digital downloads, even one-on-one coaching without juggling five different tools or paying transaction fees on top. As a business owner, I know how easy it is to batch your content and then just forget to post it or how hard it is to stay consistent on social media. I've used so many tools, but Plannerly is the one that makes my workflow feel so seamless. And it has everything I need to manage my clients' content and my own. So if you're looking to take your social media growth seriously this year, start with Plannerly and you can use code Vicky10 for 10% off your Plannerly plan. The next thing I've wrote on here is actually asking for work on socials. Like you are allowed to sell. I think there's definitely a pride thing when you own a business of you never want to admit that you need work and you always want to seem like you're booked and busy. But sometimes, you know, I will say, and this isn't me trying to be like, oh, I'm just so successful, but most of the time we are booked and busy and fully booked. But on that occasional streak where we've lost a client or we're having a bit of a quieter month, we'll put on our social media, like, there's a spot that's opened, or um, you can use a bit of urgency to be like one more spot left or whatever, but you can actually go on and ask for things. Like you can ask people to fill slots, or you can, I mean, I've even seen some businesses say that they're having a quieter month, so they've um got an offer on, or something like that. Obviously, I wouldn't be that direct, but I think sometimes people do get really scared to just admit that they're not doing that well. Like, I one thing that I love that it just makes me cackle. My mum and I often joke about this, is in business, everything is just so um, I don't know how to describe it. I don't even know how to describe it. People just love to put a positive spin on things. So I see so many people where they'll be like, okay, I'm gonna do this retreat for, you know, there's only 15 spaces, and then the 15 spaces will not sell. So they'll be like, okay, I've decided I'm gonna make it more exclusive, and it's just gonna be five people, okay? Like it's just a more of an exclusive retreat. That's what aligns with me right now. Like stuff like that really truly makes me cackle. But sometimes you've got to do what you've got to do. Like sometimes things don't sell as you would expect them to sell, and that is okay, and you can just pivot from them. One thing I will say is people don't care as much as you do at all. Let's say you are doing something like that, like you're trying to sell 15 spaces for an event or a dinner or whatever it is. Let's say, for example, you book three and you've tried everything, you can't book anymore. Let those three people know, give them a refund, just pull it from your socials. Honest to God, no one gives a shit. No one remembers, no one is that obsessed with checking your page every five minutes to see if you sold it. It's not that deep. I have launched a few things before that have not done as well as I thought they would do. I just don't speak about it again. And I just move on from it. So, yeah, you don't have to come on and be like, yeah, I've decided, um, it just won't work, or I could I couldn't get the venue or whatever. People just don't really care. And they're like on to the next thing. Um, the next thing I would suggest is look at why it's been a quiet month. So don't just like think it's a quiet month, I need to get more money in. Really be like, I am fortunate that the universe or whatever powers are, you know, guiding me have given me this quiet month because I can actually now be forced to sit with what's that song? No, that was a song. I've been forced to face the music. Like, you have to sit down and look at why it's been a quiet month. Take responsibility for things. Everything in business is your fault. Like, why has it been a quiet month? Have you not been pushing sales enough? Have you not been doing what you should be doing to retain clients? Like, really use this time to like sit with your customers and your clients, like asking them, um, what could we do to improve? How happy are you with us right now? Really look at why it's been a quiet month. There's something that all of us can improve on. And there's also something that all of us have been putting off. So, like for me, it's always like the same things like email marketing and ads and organization. Like, that's always like the thing that I come back to. And if you don't address those things, the I keep saying the universe, and it's getting a very spiritual episode really fast, but implement or input anything you believe in when I say that. The universe will force you to make changes if you're not gonna make the changes, because otherwise, when are you ever gonna make the changes? Like it literally, these things happen, so you're forced to address it head on. So really look at why it's been a quiet month, take some ownership of that. Like you cannot always be on your A game all the time. And there are gonna be times where you slip a little bit and you've not been on it. And sometimes, linking back to my eyes that I speak about, I feel like on every episode, um, sometimes it's because you're not at your best. Okay, like let's get deep for a minute. Sometimes it's because you are not at your best, so your business is not at your best. Are you looking after yourself? Are you moving your body? Are you sleeping well? Are your home relationships good? Are you eating well? I've I already said that, I don't know. But sometimes It's just as simple as that. And I don't know what the weird correlation is of when you are good, your business is good. I feel like the people I know that are so structured and routined and organized and they have so much respect for themselves, their businesses are soaring. Whereas I'm definitely not um at that point with myself yet. Still trying to figure out. Um, the next thing is to implement a traffic light sheet. So this is something that I learned from one of my business coaches a few years ago, and it's something that I try to implement. I try to get the team to implement. Sometimes it gets a little bit forgotten and neglected. Um, but basically, again, it's a Google spreadsheet, wherever you want to do it, red, amber, green. And you want to make note of everyone who ever comes into your business, whether they DM you, whether they email you, whether you meet them in person, make a note of their name, like their email, their handle, what they were interested in, um, the date you met them. I know this all seems quite obscene, but trust me, stay with me. And then you want to, on this traffic light sheet, keep a note of green, they converted, amber, they were interested, and maybe like they're on the fence, they'll get back to me. And red was just like they didn't convert. And what you can then do is when you launch something else. So let's say you've had the quiet month, you're thinking, okay, I'm gonna push it and I'm gonna launch one-to-ones or I'm gonna launch power hours, then go back through your traffic light sheet, go back to I mean, it could be everyone on the traffic light sheet, but you could go to your Ambers or your Reds and you can make notes of why people didn't convert. So you could be like, red didn't convert because it was too expensive, or it was the right, it wasn't the right time. So then you can go back and be like, hi, just checking in since we last spoke. I know it wasn't the right time. Just to let you know I've just launched this, blah, blah, blah. Here's like a 10% off code for the first 10 people to book or whatever, like early access before I, you know, launch it to everyone else, then it gets snapped up. Um, anything like that is just great. And it's worked really well for us when we do launch something. Um, just having that massive contact sheet, or even things like I do my um business class events now. So I have like my founders' dinners and I have a core group of 15 people that always come to them. But there'll be some dates where not everyone can do that day, or you know, someone's ill that day, and I've got a spot that I need to fill, and I just have a notes app of people that I have good connections with that have been interested in it before. I just go back to the thing and I'm like, a spot's opened up. Do you want it? Yes, because they're like they're already a hot lead, like they were already interested in it before, or I've mentioned it to them before. Um, so the power of keeping track of people is an amazing power to have. The next thing I want to speak about is ads. I'm not gonna lie, I do snooze a little bit when it comes to ads. When it comes to anything, to be honest, that's not I say not creative because ads are ads are creative, but when it's things I don't understand, I tend to just switch off a little bit. I always have, and it's a really bad trait of mine, actually. I just stick to what I'm good at. Ads is not one of them. However, I will say, when you think of ads, I think people think you need to have loads of money, you need to be putting thousands of pounds into it. When I was having my quieter months when I just started my business, as in, and I was probably making under a couple thousand pounds a month, like it wasn't a huge business yet. I would spend like 50 pounds a week on ads, and it sometimes brought in some of my best leads. And even now, if we do have a quieter month, or we've lost a client and we need to replace them and we've not got anyone on the wait list that we think would be a good fit at that time, we will put 100 pounds and just boost a post that's already done well, and we always see some sort of interest from it within the next couple of days. So don't overthink it. If you've got a block with ads like me and you're like, don't get it, you don't need to get a whole ads agency and have this huge budget, just go on to Instagram. Top tip though, do it on your desktop because if you do it on the Instagram app, it literally charges you 50% on top, which is so stupid. So let's say if I was gonna boost an Instagram post. So go onto your Instagram, pick a post that's done well, that's relevant, and you think would bring clients in, boost it, and say if I was gonna put 100 pounds behind it, it would charge me 200 pounds. Stupid. So if you do it on your laptop, it doesn't charge those fees. I don't even know why that's a thing. But anyway, and yeah, I just think 100 pounds behind things sometimes. It doesn't have to be 100, it can be 50 quid, it can be 20. It will do something if it's a strong post. Um, and even just get into the habit of like, can you do that once a month? Or you know, just get into the habit of doing it a little bit more just to reach new people um that haven't seen your page before. The next one is email marketing again. I don't like email marketing. I have tried everything, it doesn't excite me. Um, but I will say it does make a difference. So, Matt, who is on our operational side, has said to me and confirmed to me that whenever we prioritize our email marketing, we always get more leads come through, which I always find really interesting. Um, so again, don't overcomplicate it. There's some really good platforms that you can use um that I've worked with that are incredible. So, like there's like MailChimp that we've used for a really long time, um where you can basically um I'm trying to think if we had to pay for that at the start or if it was free. There's like Omnisend um that we've used for a while as well. And you can basically just make a lead capture freebie, okay? Don't overthink this, please, right? What is something that people ask you about all the time? Make that your lead capture freebie. People ask me all the time, how do I go viral on social media? I've done a free masterclass on our website. So you want to give them that in exchange for their email. That's how you build your list. Then you just want to create a welcome email of like what do they get when they sign up? Um, and then you've just got people's emails there. So if you want to promote something, then you've got a hot list of people's emails. And the one thing about emails is people really rarely change their emails and people rarely can be bothered to unsubscribe from things. So it's like a group of people that's basically always going to be there. The next thing to look at is referrals. Okay. So current clients that you've got or current customers that you've got who have used your products before, who've used your services, incorporate a referral scheme or an affiliate scheme. So it can be like if you refer me to someone, you'll get 10% of the sign-up fee. Or it could be, you know, if if you are product based, I feel like everyone in product base knows what an affiliate scheme is by now. I would like to think. If you don't know, give it a little Google. Um, but just a really easy way to get new clients in, and it just gives people a bit of an incentive as well. Because it might be that, you know, in my industry, I know someone is looking for help with their personal branding. And I might be like, oh, well, we might not specialise in that. So um I'm gonna pass you along to so and so. I would do that anyway, regardless of affiliation. But it's just a nice little incentive. And you know, some people are really driven by money. And if you're selling your service for like a couple thousand pounds, that's a really nice chunk of commission there. And you can even incentivize it more by saying that it's gonna be monthly. So you get a 10% or 20% cut of their monthly fee, which I think is incredible. Um, the next one as well, if you I will say if you are service-based, I can't really think if this would work within product, is digital products. Um, has been really easy, actually. Just again, thinking of what are the questions you get, what the things people are searching for, make it on Canva, sell it, put it on your website, make bundle deals, um, TikTok shop, I will touch on a little bit. As a service, it's kind of really hard to get onto TikTok shop, but we manage to um start doing TikTok lives and you can like indirectly sell on there. And the last and final thing I'll say is to create opportunities. If you want things like, say, for example, you want more clients, like go and get them. I know that sounds so simple, but find the emails, create up a mock of what you would do for them. Um, or even when I was first trying to get clients, I would work for free quite a lot. And I know a lot of people don't agree with that, but I'd say, let me give you a week for free and let me show you how good I am at it, and then I'd manage to convert them afterwards. Don't wait for opportunities to come, outwardly go and get them. But I would honestly keep a note of this, come back to it, but also try and get into the habit of implementing it monthly anyway, so that like this stuff shouldn't be happening when things are going tits up, you know. You should be doing all of this anyway. But if you're anything like me, you wait until something bad happens and then you try and fix it rather than just implementing these things like as a non-negotiable month to month anyway. So that is my best advice to you. And I feel like hopefully it's giving you a little bit of comfort in knowing that everyone, no matter what size the business, no matter what um, you know, size the per sounds strange, what size the person is online in terms of like followers, everyone has quiet months. I was actually listening to a podcast recently, and I won't actually name any names because I don't think that's the right thing to do, but it was a celebrity who owns a celebrity brand, um, and they were saying actually the brand's not done very well. And I think as well, you know, we see people online who have a massive following or a massive business, and you just assume they're set for life and they're so successful. Everyone has money problems, um, everyone has times where things go quiet. And yes, you know, you might even listen to this and look up to me, which is insane. I look up to a lot of other people, but the more money you make, the more problems you make, the more pressures that you have. So, yes, like, you know, I've got an incredible team now, I have an office, like all of this stuff, but I have to make enough money to pay for all of those things, which creates a massive stress and a massive pressure. So that's what really helped. And like I said, we managed to come out as one of our best months because we nailed all of those things. So if this has helped, um, let me know if you enjoyed this episode. Please do me a huge favor, make my day rate it five stars on Spotify, Apple, wherever you're listening. Subscribe if you're listening on YouTube, like this video, share it on your story, whatever you want to do. Always makes me just the happiest person in the world to see that. And I will see you on my next episode of Business PlayStation.