Phreak Klass
Advances in science, medicine, technology and information-sharing continue to happen at an accelerated pace. Join elite athlete, Phaidra Knight as she chronicles her personal health, wellness and peak-performance journey with personal accounts and interviews with leading doctors, scientists, entreprenuers and wellness professionals. Each episode contains powerful information to help you live your best life.
Phreak Klass
Sean James of O2 Capsule Box Hyperbaric Chambers
Host Phaidra Knight guides guest Sean James as he traces a remarkable arc—from a Midwest upbringing and NFL backfields to New York deal rooms and wellness innovation—showing how the habits of team sport translate into building companies that solve real problems. He opens the door on O2 Capsule Box’s Japanese roots, explaining why moving from soft shells to commercial-grade, stand-up metal capsules unlocked durability, safety, and comfort. We get into what pressurized oxygen actually does: increase dissolved O2 in plasma, boost blood flow, reduce inflammation, and speed tissue repair. Then we connect the dots to everyday wins like better sleep quality, steadier energy, and clearer focus, plus use cases for athletes facing head knocks, older adults managing cognitive decline, and anyone stacking recovery tools like red light or cold exposure.
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The journey that is taking me through my nearly 20 years as a professional athlete looking for every advantage to operate at peak performance for as long as possible. My guest today is Sean James, former NFL player, serial entrepreneur, and for the purposes of today's conversation, president of O2 Capital Boxing. Welcome to Free Class, John.
SPEAKER_02:Thank you for having me. I'm a big fan of yours, and I love the fact that you are reaching out to like-minded people and sharing your story because I am uh such a fan of what you've done in your life and what you're doing now. So thank you for having me.
SPEAKER_01:I appreciate that. Uh I'm a fan of of what you've done in your life and what you're currently doing and and how you're transforming the landscape in the U.S. with this with this concept of O2. Um but but I want to talk to a little bit or want you to talk a little bit about your background. Tell us a little bit about yourself, what you've done, and where you've come from.
SPEAKER_02:Well, thank you. Um I have had a really good journey. Um I I I'm getting to the age now where um this word reflect really means something a little different. When you get in your late 50s, um, you start to kind of appreciate things and value some of the journeys that you've been on and how you're able to get to the destination. Um I'm a Midwest kid. I grew up in central Kansas, a small town, uh, was able to uh grow up with both my parents, uh, which is a blessing. Uh grew up around good family members and had a lot of good examples that I could look at to really have an understanding of what it was to be successful and what hard work and discipline really looks like. Um I don't think we really appreciate that when we're going through it. Um I always say you gotta go through it. The word is through it to really get to where you want to understand why it's so hard to get to where you get. It becomes easier and easier because you've been through it. Um, my uh my athletic ability and coming from a pedigree of athletes in my own family uh afforded me to get a scholarship. Um I was able to play college football and lucky enough to get um signed as a free agent with an NFL roster. I was lucky enough to play for the Minnesota Vikings and the Chicago Bears, which led me to New York City where um the journey really started. Uh my professional career, my education took off. I started the first late in my twenties, and um I was a sports agent for almost five years. Um I really got involved with sports management because I wanted to really activate financial literacy across the board when I saw how many athletes have made so much money, and and a lot of them after their game and their career was over with, they didn't really know how to uh transition to their lives after football. Um, and so I took uh initiative to really find out, you know, what makes people tick after they've been passionate about something that they've played their entire life. And you understand that as an athlete, it's hard to put the ball down, put the gloves down, you know that you have a little bit more in the tank. And sometimes the game quits you before you quit it. So I was uh lucky enough to to have that journey and learn at the highest level and play at the highest level. But um, I wanted to turn that also into something positive with business and philanthropy. And I've been a philanthropist over 25 years. I sit on board of directors, I've started my own philanthropic organization. Um, I believe in community, I believe in people. And um my journey has all really took place in New York City. A place I love and hate. I say it's a girlfriend that I love and hate for the simple fact new I could never give New York what it's given me. Um the people, uh, someone like yourself, you just it's just a beautiful place to meet people that are really striving for greatness and really want to do something with their lives. So um there's days that I I hate it because it's it's a vibe, but there's ne I can never get back to what it's given me. So um I've been able to become a serial entrepreneur. I work as a wealth manager, I work in risk management, I trust in insurance, uh, money management. I've kind of done it all. And um to the topic that we're speaking about today, um, I've always been fascinated with wellness and tech. Uh I worked in fin tech for almost 10 years. And then I've always had um, as you do, uh, I like to hack. I like to figure out how to get things to the quickest way and make the right turns instead of the left turns. And a lot of that's based around thinking and really just understanding and reading on how you can optimize everything that you do with your body. And that's how I got involved with this company, and we've been able to uh spearhead for the last year and bring something extremely important to the world, which is hyperparic therapy, um, which is something that we'll be speaking about today. So I think I I think I covered it. I hope I wasn't too long-winded.
SPEAKER_01:No, no, you were great, and and you are indeed a renaissance man, I must say. Um I love that. I love that your spirit is is not limited by you know one thing you see way outside of the box, and that brings me to my next question in terms of this entrepreneurship that you this serial spirit that you have. What drives that entrepreneurial ship for you?
SPEAKER_02:I think when I process a lot of just being by myself and and being in a room, and I think we had a moment in in the the box together of just having a conversation where the frequencies are equal, and people understand your vision and they get it. They're not just nodding, but they really understand it. And coming to New York, you'll find a lot of that because there's a spirit, as you said, and there's an intellect that's here that's driven by creativity, driven by technology, driven by academia. And when you just amongst good people that really want to hear your story, it allows you to have a freedom of just being able to fix problems. Um, that's where my spirit came from philanthropy. Um, I got a lot of that just from being able to see things and being able to really have empathy and sympathy for people. But more importantly, I've always just looked at things that were that people found really difficult, very simple. Um, I think people complicate things. And um as an entrepreneur, I wanted to know how things work and how it worked at the highest level. And the only way that you can do that is being in a room with people that work at a very high level. So I thought to be in those rooms. I wanted to be um a part of the table, be at the table, and then hopefully one day own the table, so I can actually invite the people that I want to be at the table. So I think that's really what drives me is just you know being in situations from financial literacy to technology, to fit finance and technology, wellness and technology. I love medicine, I love doctors, I love sports training, I love athletes. I love it all. I love beautiful things. I love beautiful minds, beautiful people, beautiful spirits, and it all kind of just blends into what I am.
SPEAKER_01:That's awesome. That's a powerful, powerful answer. Um now, w what part of this entrepreneurial drive comes from your experience as an athlete? Obviously, I know you know when you have to put down when you put when you actually have to put down the football and or you felt like you needed to to take that transition, you know, what did you take from the from the field that has just carried you uh through this this in this role as an entrepreneur?
SPEAKER_02:Well, I think um the team spirit, I mean, I think we all, if you're an individual sport, like you getting into the cage, you start to realize that the build-up, and I've kind of saw your process as a fighter. Um, and I think you you've been a team player and you and you've been someone that's been an individual. But even as an individual, there's a process, right? There's a there's a process that you gotta go through. And that's what people don't get. They they see the finished product, like you know, they see the Kobe's and the Michaels and the Magic's and and the the Tysons, and they don't realize the work that goes in from a fighter to a businessman, right? You gotta put the work in. And I always say, you know, people go, what's the easy route? There is no easy route. Just gets A to B. And sometimes it's hard to go through the grind and really say that I bent through it to actually earn my money and earn my right to be here. Um, and I think as an athlete, I as a running back, I can only be as good as my offensive line. So I knew that I could never do anything by myself, but I knew when the ball was given to me, it was my time to actually do something. And I think that spirit from being a little kid, you know, uh when when I when they say toss sweep, I know that it's going toss sweep left or toss sweep right. Once I get the ball, if everyone does their job, I'm going to score because that's what I was put back there to do. And that kind of pressure is what I love. I love uncomfortable situations. I love when people doubt that I can't do something. Right. I think when you carry that, yeah, I think when you carry that in your DNA, it's really something that you can't explain. It's really something that you can't even really articulate because it's so within the DNA and the fabric of who you are as a person. Um, and when you find like-minded people that want to be that or are that, it's just kind of a commonality of just knowing that this applies in business, applies for athletes, applies to anything that you put your mind to. That that, you know, the people that are more successful than you just got up more. They got knocked down, but they just got up.
SPEAKER_01:That's right. That's so true. It's funny you say that. You know, and I don't mean to interrupt you, but I want to just play off of a couple of points you just made. You know, you talk about the Kobe's and the you know LeBrons, and I'm gonna throw in the Torina Williamses and all my ladies out there that are. You gotta do the title, right? But you know, it these all these people, you know, everyone, it's you. It took all your life to become an overnight success, right? Like people don't get it. They don't see the countless hours you put in, you know, to showing up for training, to to you know, preparing your food, and everything that it takes to become that that high-level, that high-level athlete, that high-level you know, entrepreneur, like it's whatever it is. You know, it's it's not an overnight thing. It doesn't come easy, you know. And um, and and you're right, like it's it's it's almost like a big part of the motivating force for me, much like you, is all the people that doubt. And there are there's a little, I mean, there's liter literally everyone doubted me when I walked into the academy. Um you know, everyone doubted me because no one's done it, right? And so you can't blame them, but at the same time, it gives me it gives me inspiration and fire, right? Because every for everyone that I knock off in terms of like convincing and making them a believer, another non-believer pops up. So my work is never done in changing perceptions. So I hear you there.
SPEAKER_02:Yes. Well, let me let me say this. I think you're on to something that could really be pivotal for the viewers or the listeners out there. You gotta think about this. Always go back to this. When someone finally broke the four-minute mile, no one could do it. They said scientists and MDs said that it would explode the person's heart. There was no way that anyone could actually do it. And I have a statement that I use for kids kids can only be what they see. So now we live in this superficial world where everything has to be seen before they believe it. And then once that person broke the four-minute mile, 10 people did it within two years.
SPEAKER_00:Right?
SPEAKER_02:But no one did it ever, it'd never been done. And then once someone broke it, everyone started to do it because they actually believe that they could do it. And that's what you've been for me. Like once you, once you see someone dedicated and locked in, and maybe not even have the talent, but puts the work in and has enough talent, it's like, okay, can they really do it? And and that's where you actually, you know, make the doubters, you know, regret the things that they said to you because you've done it. And it's really about just doing the work and getting up more times than they would get up.
SPEAKER_01:That's right.
SPEAKER_02:In order to have more, you have to do more. So I'm gonna do some things that you don't want to do, right? I'm gonna get hit in the face, knocked in the jaw, and get up and be right back in your face. And I think that's how I look at life in general. Yeah. That's how I look at bad relationships that I've been through, uh uh things that have happened within my family. You gotta get up and just continue to move forward because that's the only way, you know, movement is so important to me. Mobility is so important to me. I'm a running back, I don't like to set in one place, I got to move. And and that's what separates everyone. Like, get up off the couch and move because you're not gonna get anything done unless you move.
SPEAKER_01:Yeah, and it's you know, like you people go through these stages of uh paralysis by analysis. So they don't do anything because they're so afraid to make a mistake. I was listening, uh I'll be completely like uh transparent. I was listening to one of the podcasts that were that's gonna you know air soon, and I was listening to it, and I was just like, wow, this is I I sound I don't sound good. I don't like this the things that I was saying, right? But I said, you know what, but that's okay, because this is gonna air. But is it adding that for your best of failure in the experience? Can we have a test? Is it impossible to be deep? Right, it's impossible. It's also impossible to be deep, but you're absolutely right. So I've start with her effect numerous times. And you know, I think it's you know you have to see it to be it. But it doesn't always work that way. And in a time when she was coming you know through the rank antennas, she didn't see it. So she had to see it in her mind. And it's not you're not always going to see what you know what you will be manifested in another human. It's sometimes it's just in through your visualization. But you you know, if you can see it there, then it can come to reality. So I 1,000% uh agree with you, and um, there's no limit to that human spirit. I I sat down with Philadelphia O'Brien uh for a matter of fact a few weeks ago. And you know, and and that was it, right? Right? Like there's the the the one of the things that we talked about I mentioned was just like how we are so limited as humans by our experiences or by the experiences of others. And and we get caught up in other people's experiences, and it limits us from having our own. And you know, the the quicker you can break away from that herd mentality, the quicker you can be on your way to manifesting the things that you want to do and manifest. So you are so like hitting the nail on the head for me right now. It's so awesome.
SPEAKER_02:That's awesome. Yeah, I I I love that.
SPEAKER_01:Awesome, awesome. Well, listen, uh you and I could sit here and talk all day about this stuff because we have before and we could do it again. But I want to talk about this O2 capsule box that I literally was in about four hours ago and biohacked. I want to hear all about how this opportunity came to you and your and your co-founders and um co-founders and what it all means for the U.S., what it means for the New York market, what it means for the US, and what it means for like people out there who are looking for a solution to sort of maximize health span.
SPEAKER_02:Right. Um so to give you uh a quick overview, um, I work in finance, and and one of my good friends um also works in finance. He was a uh Wall Street banker, uh, worked at Morgan Stanley, worked at DOA, Groce Group America, and we were working on something with financial literacy on teaching kids about financial literacy. And um through that, over the years, um he is Japanese American. Um, he comes from a really educated family, grew up in New York City, um, and and really just had a great career as a banker. Um, through that, he spoke fluent Japanese, his he was first generation American, and he uh did a lot of asset management and and and family uh management in Jap Japan and was able to really have insight on a lot of the um the family office business and asset management and money management and seeing you know opportunities in the in the States. And uh one of his clients, uh, whose name is Kato Takafumi, who's an engineer 26 years ago, came to America because he loved America and basically saw the first company that was developing hyperic chambers. It was a soft chamber that you zipped up, kind of like the coffins that you get in. And he bought it because he was so fascinated with wellness and tech and oxygen. He had done a lot of studying on oxygen and what it could do for the brain. But he dissected it, he took it apart, put it back together, saw all the things that he could make better. And what people don't realize is that the salt chambers as good as they are, after about a year, they start to leak because they're they're made of uh glue and they're made of um stitching, so you can only do so much pressuring in them. So he was like, How do I make this better? And uh he made up his first metal capsule. And what people don't realize is that anything that's in a tubular form, like an airplane or submarine, uh, it's a lot easier to bring up the oxygen pressure without it leaking. So um he developed his first one uh probably in 1999, and slowly but surely was like, hmm, how do I make this where I can actually bend corners and create a box where people can stand up in it? Because he knew that was the future. And he perfected it. And from that, um O2 box was born, and it changed the game, the landscape of how everyone looks at how you get into oxygen therapy and hyperbaric therapy. And uh he basically had 45 years' experience on 90% of the Asian market, the number one hyperbaric chamber in Japan, and Japanese, like Germans, really take their engineering seriously. They don't cut corners, they don't use bad materials, they use the very best. So there's a very, just so America knows that that fully is the number one car sold in America because they they don't break. Um, so he wanted to go IPO and wanted to bring the business to America. And my friend, who's the CEO, uh, was able to simulate a team, uh brought me on as president and spearheaded, and I became the voice and the face of a company. And we've been slowly but surely um educating Americans, unlike someone like yourself, uh Phaedra, like you understand what hydrogen therapy can do, and there's so many Americans that don't. But in Asia and Japan, they're way ahead of us. So they've been doing this for a really long time. I mean, it's it's as popular as Starbucks is here, they're everywhere. They have oxygen bars everywhere, and people do it because of all the different benefits that you can get from it. Um, and so we had to kind of figure out how we're going to bring this to the states and slowly but surely educate the consumer. But more importantly, I'm gonna give you this story. Um, my mom is in her late 70s, she's had a couple of strokes, a couple of heart attacks, and slowly but surely we were able to launch in the Midwest with a good friend of mine and a doctor over there uh bought into it. And my mom now can get into a hyperbaric chamber because she would never get into uh what we call a doctor, uh chuck we call a glass casket. So the mobility is really why this is going to be the future of hyperbaric therapy. Um you've experienced it, um, you're a fan of it. It allows you to do so many things. You can lie in the box, you rest, you can be active in the box. Um we have uh three different sizes, small, medium, large. Um the small can fit you know two people, the medium could fit four to six people, and the big can fit eight to ten people. And so we're changing the landscape of for everyone for the simple fact of what you what happens in that box in the hour to your brain uh activates so many different things. So we can go into that after after after I finish kind of just telling you that's where we launch. Uh we're about to open our first uh uh flagship store in New York City in about a month. It'll be open at the end of July, early August. And then obviously we have done about a million dollars in sales so far with no real marketing and no real website and no real uh uh store. So um the future is really big, and obviously we have distributors that were that are popping up, and and uh we're gonna change the game. We're gonna make people live longer. Uh it's a it's it's fit for every demographic from athletes from recovery to wellness to beauty to uh um rehab. Um this is what this is you when you bring when you bring oxygen to the brain, it changes everything.
SPEAKER_01:Yeah, you're right. It's it's and uh I'll you know I'll say this. By the way, Japan is ranked number one in health span in the world, so they may know what they could do about you know extending and maximizing this thing called life and and health spend. Right? And so they you know, if you're gonna listen to someone, they're probably one of the authorities to listen to and and to take a note from. And you know, you're you're right, right? Like as we get older, you know, our blood vessels uh decrease, right? The blood vascularization, however, improved when you're in the hypovaric chamber. And so many, uh, so many benefits that, like you said, you could talk about. But I 1,000% agree with you. And speaking of your mom, my mom, I've spoken to about her uh before on this podcast, you know, has some cognitive challenges and is in the hypovaric chamber three times a week, right, religiously. And and if we could get her in there more, we would. But you know, we'll take three times a week because it helps to slow the progression, if not, you know, and with other things incorporated in that, uh, you know, it could it could actually stop the progression of chronic illness. So yeah, you're right on that.
SPEAKER_02:Alzheimer's, dementia, all the things that old people get, and there's just so many things to talk about. But let me give you the soundbite. Um, just for the people out there, um HBOT, which is an acronym for hyperbaric therapy, um, we're mild hyperbaric therapy. So the beauty of what we do with our company, we're at ATA, which is an atmosphere of 1.30. And basically what people don't realize is that why people don't know much about that is because only people that really had hyperbaric therapy were medical centers and doctors and surgeons, because it was only for people that had cancer or burn victims. It was for very um uh very high-end or very um, I'm trying to think of the word, uh medical grade type environment. So what we've done is and why he choose it at 1.30, is that it's safe. You know, there's so many stores out there that they're not safe because you're in a box that's not uh made for the general public. Um we are commercial grade, and therefore that means that if you go into it over a period of time, you're gonna get the same result. Um, and just so you understand, too, what it means is you're basically increasing oxygen into the body. And that fruit, that that pure oxygen is pressurized. And when you put pressurized oxygen into the body, it enhances tissue repair, it reduces inflammation, it brings new blood vessels, and it creates more blood flow to your entire body. Blood flow is the key to life, right? Um, when you increase your inflammation, increase anything that has any kind of increasing of any kind of inflammation will create a heart attack. It'll create a stroke. When you're not getting flow to your body, things bad go happen gonna happen. Ultimately, we're all going to die from some form of inflammation because we're not getting blood to the area that we need. And this decreases that and creates blood flow. So that's kind of a short version of what it does.
SPEAKER_01:Yeah. And I mean, you know, oxygen is life, like you say. Yeah, I don't want to add on to what you said. It it it lengthens, it's the most effective treatment for lengthening telomeres. It's the most effective treatment for, which are basically in layman's terms, these are all indicators that of of life and aging as they shorten. So telomeres shorten as you get older, right? So it lengthens telomeres. It actually removes is the most effective therapy for eliminating senested cells, which are dead zombie cells, which cause inflammation and can also trigger disease and chronic chronic issues in the body. So I mean it's it's it's it's like a ticket overbothered in some ways of the. What I want you to talk about, because there are some people out there who may not be aware that when the ATA is too high for the say the person in the box, it creates oxidative stress, which can in some cases lead to also oxygen poisoning. So what does what differentiates your box with this ATA of 1.3 from say a medical grade uh for someone who's just looking for like health optimization?
SPEAKER_02:Well, the difference for the most part, it's mild, right? So we're not, you know, Americans like to throw bleach on things, right? We like to kill things and we think more power and more anything is better. That's not the case for oxygen. Um with our box at 1.3 atmosphere, you're going to get about 50% more oxygen than normal. You don't want more concentration oxygen than that because that's when things start to become bad, right? If you don't have someone monitoring it. And so we're taking that safety and that that scare and that risk away from the consumer, where we're selling these things to wellness centers, to doctors, clinics, and and anyone can have the ability to buy these, but more importantly, we're selling them to more individuals and having them in their homes. So it's safe. And so that's the difference. When you go 1.7 to 2.0, there's so many risk and factors of things going left because you're pumping more concentrated oxygen, and that's not necessarily better for you. If there's a risk with it, which you just got to explain it. So the ideal is to keep it at 50. You want to get 50% more oxygen. The pressure is not too great. You're not going to get bleeding in the eyes, you're not going to have an ear ache. You're not going to start to activate things that aren't going to be good for you. This is something that's mild, it's very, it's very safe. And over a period of time, you're going to get the same result. We want to make sure that people are safe. And that's why we've kept it at 1.3, 1.5. Because that's all the activation that you need to really heal.
SPEAKER_01:You know, I'll I'll share my own experience. I I used your box at the Midtown Biohack with Dr. Chuck Morris, and I'm in there probably three to five times a week. And if I could get in there because of that, for the simple fact of what you said, that that 1.3 to 1.5 range is so safe. It's mild at 50% oxygen concentration. So my risk of developing any sort of side effects and issues are virtually nonexistent. But it's so good for me. And my, you know, I'm I'm hitting green boxes. For those who know you know. Right? Hitting those green boxes. Um but but it's it's just been a real, I think a real game changer for me. You know, it's it's you know, it's okay. So being an MMA fighter and anyone that's on the mat and BJJ, whatever you know, there's a an exposure like staph infection and things like that in these academies, and it's just inevitable, right? You've got people in a sweat box rolling around a mat with each other, bacteria is going to proliferate, and you're going to one day go in with a lower lurking immune system, and you're going to maybe develop something like staph. You get into that anaerobic box and you're you're killing it because things like infections thrive in anaerobic environment. And so these just being in an oxygen box where your body is being oxygenated is one of the best ways to heal it without pumping a ton of antibiotics into the body. So I I just can't speak about it enough. I think anybody out there that's you know that's in sport, that's a combat athlete, um, that's listening, um, that that's just really doing anything would benefit from getting into this box. And it's I think it's a worthwhile investment for people, right?
SPEAKER_02:Uh let me let me say this. So I want I want people to realize like, you know, uh someone like you and me are are looking for ways to to benefit our body and our performance and our our cognitive brain, right? We just want to be able to be alert. Um, for you, you want to see a punch coming, right? You want to be able to move and get out the way. Like all these things matter, but I want people to understand this. Um, when I bring up, you know, star athletes, even someone like Michael Jackson, like, you know, they were doing this way before. And why they're we're doing it way before is because they have access. And as I said earlier, in order to have more, you have to know more. So I'm gonna drop some names. Michael Phelps, LeBron James, Youssef Bolt, Simone Biles, Tom Brady, Shauna White, Serena Williams, Michael Jordan, Lindsey Vaughn, these people all use hyperbaric therapy. And when we start to think about what is the healthiest people in the country for the simple fact of where they live, it's Colorado. The reason why they live at a higher altitude. Why is the U.S. Training Center there? Why is Air Force Catherine there? Why is NASA there? Why is it hard to beat the Denver Broncos in my house stadium because they're used to it. They train at a higher altitude. And so this isn't by chance. These are all strategic reasons that people place these individuals in this higher altitude is because it's harder to breathe. And once you're in a higher altitude, it's more pressure. It allows you to do it flourish at sea level. So, you know, those are takeaways of why, you know, LeBron's jumping in and playing at 41, 42 years old, Tom Brady's throwing touchdowns. Like they're taking care of their body, but not only that, their brain is working at a higher level.
SPEAKER_01:Yeah.
unknown:Yeah.
SPEAKER_01:That that pressurized oxygen is, you know, and that's the thing, right? Like when you talk about being in Colorado and higher altitude, that's just pressure, or being, you know, scuba diving and being, you know, below sea level and getting that pressure. That's it, right? It's driving oxygen into the cell. And and the the the pinnacle of good health is having good cellular health. It's just very basic. Very, very basic. So yeah, you you hit the nail on the head. Can you talk a little bit, Sean, about you know, I don't want to you you may not want to go too much into it, but like how can one a person create an affordable situation for themselves to be able to have one of these boxes in their home?
SPEAKER_02:Right. Well, I think there's two, I and I'm learning as I go because we're really trying to find the behavior of Americans. And and, you know, we're we're such a big country. And when I went to Japan, I mean, we're talking about, you know, 20 years ago, they were the second biggest economy in the world. Like Japan, the Japanese are uh by far uh ahead of the game in just wellness and and and and taking care of the body in a natural form. And so um their behavior is a little bit different than ours, and and but we're much bigger. So um what I've learned over the years that I've been a part of this team and being being someone that's been brought on as a president to really push this, and and and I love it because I'm doing something that's good for people. Um, I'm not selling you something that's a fad or a trend. Um what I found is um he started, you know, Kato started with really just going to doctors and and wellness centers and and fitness clubs in in Japan and slowly but surely his target market now is to individuals, doctors, because they don't want to pay for sessions when they really want to wake up and get into their own box. So what we've done over the period of time is I'm sitting here pushing it on doctors and pushing it down all these high-level MDs, and really who's activating a lot of these things are wellness centers. People that are literally are creating an asset from you know cryotherapy to ice plunge to red light therapy. The beauty of hyperburst is that we enhance all those things and we're and we and we benefit from all those things. This thing is affordable for the simple fact that we have a finance program where you can really get what get into a box, but more importantly, you have the ability to charge you know 50 to 150 bucks depending on where you live in the country. And so that's been a really big game changer in just being able to finance. I think for the most part, Americans live month to month. And so we're talking about a high-ticket item. For a lot of people, it looks like it's a lot of money, but this thing literally can put any business out there, you're really creating a marketing strategy around something that everyone can use. You know, a 14-year-old athlete can go in there if he sprained his ankle, a 78-year-old woman can go in there if she has had a stroke or had any kind of brain trauma or has Alzheimer's or dementia or anything like that. So you're talking about something that really benefits every demographic and every age and every sector of business to athletes, to anyone that just wants to feel better. So we've created a really good way to be able to purchase it from financing to, you know, um, you know, B2B, B2C. Um, a lot of corporations in Tokyo, from Lexus to Toyota, have these in their corporate offices. Um, it's really touched everyone from the simple fact that it makes you feel better. But more importantly, like I said, it helps your brain. Um, I think the biggest thing that we're seeing right now is sleep apnea, which almost 80% of Americans have, but they don't realize they have it because only 20% are diagnosed. And all that is, is that you have inflammation in your nasal cavity. And as you get older, you start to snore. And so you're not getting oxygen to your brain, so you're not having a good night's sleep, which is what we know as athletes, Phaedra, that you've got to have good sleep to recover. Right? That's part of being able to recover. You have to have a really good sleep. So just by getting into the box 10 or 15 times, you're gonna be able to sleep better, which you're gonna feel a lot more energetic the next day. And so there's many ways for you to purchase it. Um, we're slowly figuring that out. Um, it took about six months to kind of really say, okay, well, this is a really luxury item. It's always for the wealthy people. No, it's not. It's for everybody because we have the ability to really impact a lot of people for the simple fact from a business standpoint, you know, there's subscriptions, there's all kinds of different models that you can actually help people, but more importantly, they just got they got to get in it. And that's really what it's about.
SPEAKER_01:Well, you said it, right? And it's it's either pay now, right, by investing in your health front up front, or you pay later double with your health and financially, right? You know, I had this conversation with Carly Harper, an actor, and it's the same thing. You you you know, so it's it's about honestly just being preventative and again optimizing. And if it it and it applies to everyone, whether you have uh I granted not everyone needs to get a probably a six-year-old that's just healthy, maybe not may not be necessarily a candidate for the box, but you know, anyone that's in our age bracket, um, you know, the 30, 40, 50 year old and above would certainly benefit from this. Certainly.
SPEAKER_00:So most definitely.
SPEAKER_01:Yeah. Um Sean, uh, is there anything else you want to share with us today?
SPEAKER_02:Uh yeah, I I I I I one, I think it's it's amazing that you thought of me. I mean, I think that's what really relationships are about. Um, you believe in it, and I think um being able to just kind of talk about it and educate the community is why I wanted to do this because it's an opportunity. I've always said this education creates opportunity, right? The more that you know, the more that you're gonna be able to speak on things, but more importantly, curiosity is everything. And I think if people are curious about different ways to feel better, um it there's things out there, but you just gotta know um how it works and and really look into what's real and what's not real. We live in a very, very transparent but not transparent world by social media. And so I love that we can still have a conversation and and really get into the details of what happens when you get to this box, because I think it really helps um the consumer when they make a purchase like this. So um obviously um I'm passionate about what you do, and I'm I'm such a big fan of yours. And just so people know out there, this girl's not only an athlete, she's a true intellect man. If you ever just get in a conversation with PK, she's so intelligent and she's so curious about life and about people. And uh, you're my people. So I love you and I and I really appreciate you having me on.
SPEAKER_01:Well, the feeling is quite mutual, and yes, intellect, but I gotta make sure I keep getting in the box, especially if I'm gonna continue to fight and get knocked to the head because that intellect will go right out my ears, baby.
SPEAKER_00:Exactly. I love it.
SPEAKER_01:Well, listen, how can people get in touch with you, find out more about the box, give us all your contact info?
SPEAKER_02:Yes. So uh our website is o2capsulebox.com. Um, and then our Instagram is O2CapsuleBox on Instagram and Twitter, and then my information on I I obviously am the president of the company. Um I can give you uh my Instagram, which is Sean James23, and then obviously uh the company's number is 917-312-4252. Um, if you have any questions, um we're we're in the Midwest, we're in the West Coast, and we're in the East Coast. So we cover the map. Um, and it's it's definitely something to look into. Um I I love this opportunity to really just educate people because I I feel like uh part of a part of me jumping into this and and and sparing that in this was one to to take a couple of uh a Japanese company public, but more importantly, help people and help with not being a doctor, which I probably should have been, um, I feel like I'm really helping people. Um like it's very cool to see that my mom can go into a chain uh an oxygen box and and come out. She feels like she's had she has a purpose now to get up and do something. So those are the stories that I like to share. You know what I mean?
SPEAKER_01:Yeah, that's awesome. That's so good. Well, thank you, Sean. Appreciate you coming on the show today. Yeah. This has been free class at IPK. If you like what you heard today, please subscribe. And you can subscribe wherever access your podcast.