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MaxValue Podcast
MaxValue is an audio and video podcast for business owners and advisors looking for actionable insights into how to make their business more valuable.
Our show covers a broad range of topics designed to help you improve your business value. Each episode features a guest who shares practical insights on areas like exit strategy development, calculating business value, improving business valuation, building efficient processes, outsourcing globally to scale, and implementing strategies that drive growth.
Whether you're looking to sell, scale, or increase profitability, MaxValue equips you with the tools and knowledge to succeed.
MaxValue Podcast
Inside SC Labs: Lessons from a Cannabis CEO Who Sold and Returned (PART 1)
(PART 1) Scaling Smart in Cannabis: The Story of SC Labs
What does it take to build, scale, and position a business for long-term success in a highly regulated industry? In this episode of Max Value, host Ben Towne sits down with Jeff Gray, the once-and-future CEO of SC Labs, one of the first cannabis testing laboratories in California.
Jeff shares how growing up in Santa Cruz led him to co-found SC Labs, the early challenges of legitimizing cannabis testing, and how his company helped shape modern standards for consumer safety and transparency. He also dives into the complex process of scaling across states, working through the shifting regulatory landscape, and finding the right investment partners — all while balancing life and leadership.
If you advise business owners or work in valuation, M&A, or strategy, this conversation is full of lessons on exit readiness, scaling models, investor alignment, and leadership resilience.