
The MedTech Step-Up Webinar
Welcome to Lifeblood’s MedTech Step-Up Webinar where our aim is to make you venture backable.
At Lifeblood, we understand that transforming a groundbreaking medical innovation into a venture-backable company requires more than just a great idea—it demands the right strategic approach, team, and industry insight . Lifeblood
Our Step-Up Program is designed to bridge the gap between innovation and investment readiness. We provide early-stage MedTech companies with a comprehensive, founder-first roadmap, addressing critical legal, business and financial advisory, team building, and marketing strategies. Lifeblood
Through tactical, step-by-step guidance, we aim to equip you with the tools and insights necessary to attract serious capital and achieve long-term growth. Lifeblood
We’re excited to embark on this journey with you, turning your MedTech innovation into a thriving, industry-changing reality.
This is the MedTech Step-Up Program.
The MedTech Step-Up Webinar
#1 - Why You Aren't Raising Capital: Joseph Snyder & Cristiano Fontana
Hosts:
Joseph Snyder
Head of Talent and Co-Founder, Lifeblood
https://www.linkedin.com/in/josephasnyder1/
Cristiano Fontana
Head of Advisory, Lifeblood
https://www.linkedin.com/in/cristiano-fontana-medtech-businessdevelopment/
Guests:
Thomas Busby
Director, Outcome Capital
Thomas F. Busby is a Director at Outcome Capital, having joined the Firm in 2015. Drawing from transactional experience spanning the breadth of life science verticals, Mr. Busby’s primary coverage and focus spans the medical device, digital health, and life sciences services segments.
Mr. Busby has advised dozens of senior management teams and Boards on a variety of complex strategic issues, ranging from transaction process considerations to valuation and transaction structure, value proposition communication and buyer analysis, along with the plethora of managerial challenges faced in executing complex corporate events. Devoted to the industry he serves, Mr. Busby has been published in leading industry publications, including: MedTech Strategist, Life Science Leader, and The Pharma Letter. Mr. Busby has also served as a panelist, moderator and judge for numerous industry events and is a Board Member of HealthTech Build, a Boston-based digital health innovation group. He also served as an External Advisory Board Member for the UMASS Chan Medical School Bridge Fund.
Umaima Ahmad
CEO, 52North
Umaima is CEO and co-founder of 52North, a multi-award winning med-tech company focused on improving urgent care. The company has raised over $11m in funding and its first product was awarded breakthrough status by the UK Government in 2024. Previously a business development professional, and a banking lawyer, Umaima has held a number of non-executive roles within health-tech. She is a seasoned negotiator of significant M&A and licensing transactions with values in the billions of dollars, involving pharmaceutical assets across multiple therapy areas which have had significant tangible impact on patient treatment pathways and health outcomes. Umaima is a graduate of King’s College London, the University of Strasbourg and BPP Law School and holds an MPhil in Bioscience Enterprise from the University of Cambridge.
https://www.linkedin.com/in/umaima-ahmad/
Tracy McNeal
CEO and President, Materna Medical
Tracy MacNeal is the CEO of Materna Medical. She is a chemical engineer, a Duke MBA, a healthcare entrepreneur, and a medical technology investor. A driver for health equity, Tracy also serves on the Board of Directors for AdvaMed, the national industry organization for medical devices, and leads their Women’s Health Equity Initiative. Tracy is President and CEO of Materna Medical, a novel, post-revenue OBGYN company with one product on the market and an exciting clinical stage product seeking to reduce maternal injury, shorten delivery time, reduce C-sections, and improve postpartum recovery for new moms.
https://www.linkedin.com/in/tracymacneal/
Martin Gomez
Partner, Goodwin Procter LLP
Martin Gomez is a partner in Goodwin’s Technology and Life Sciences Business Unit, specializing in intellectual property matters, and is a co-leader of the Firm’s MedTech and Artificial Intelligence practice groups. Martin focuses his practice on advising technology and life sciences companies of all sizes (including startups), and their investors, in corporate and especially intellectual property matters throughout the business life cycle, including new company formation, IP protection, fundraising, strat