Blur + Grain
Blur and Grain is a podcast for creatives and dreamers who live in the beautiful, messy middle of building something real. Hosted by Sara Ascencio, we dive into raw conversations about creativity, marketing, and chasing what sets your soul on fire. No fluff, no filters — just honest stories, real strategies, and the encouragement you didn’t know you needed.
Blur + Grain
S1 | E6 – The Business of Influence: Behind the Brand Deals with Influencer Marketing Director Esmeralda Castro
In this episode, I’m joined by my friend Esmeralda, a powerhouse in the world of influencer marketing and the director at a leading agency based in Houston. We dive into what it really takes to run influencer campaigns, work with talent, navigate trends, and stay creative in a constantly changing digital space.
From burnout and brand deals to building trust and staying authentic online, this conversation pulls back the curtain on the influencer world—offering insight for creatives, marketers, and anyone trying to grow in this space.
Whether you're a content creator, marketing professional, or just curious about what goes on behind the scenes, this one's for you.
What’s one thing that surprised you about the influencer industry? Leave a comment—I’d love to hear your thoughts.
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