Blur + Grain

S1 | EP9 - TikTok vs. Instagram: Who Really Wins for Creators?

Sara Ascencio Season 1 Episode 9

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0:00 | 37:19

TikTok is doing more than entertaining — it’s rewriting how creators and brands make money. Unlike Instagram’s ad-first model, TikTok has built monetization directly into the platform with TikTok Shop, creator showcases, and live selling. In this episode, I unpacks why TikTok feels like a game-changer, how it stacks up against Instagram, and what this shift could mean for the future of the creator economy.