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Business & Brunch
Business & Brunch is the podcast for women who are done playing by the rules and ready to build a business that actually fits their life — not the other way around.
Hosted by Alicia Croci — business coach, mom, and self-trust hype woman — each episode blends simple strategy, powerful mindset shifts, and the permission you’ve been craving to take up more space (and make more money doing it).
If you’re ready to ditch the hustle, trust yourself deeper, and build a freedom-based business without sacrificing your real life in the process, you're in the right place.
Grab your coffee (or a mimosa), open your notes app, and let’s brunch our way to the business and life you actually want.
Follow Alicia on Instagram @aliciacroci for even more behind-the-scenes and brunch-fueled business advice.
Business & Brunch
Act As If” ≠ Go Broke Trying to Manifest It
In this episode of Business & Brunch, we’re breaking down one of the most misused pieces of mindset advice:
“Act as if you already have it.”
Because let’s be real — acting “as if” can quickly turn into performing abundance, over-investing, and ending up in survival mode wondering where the hell your manifestations are.
I share my own story of following this advice to the letter and still ending up with more debt than momentum — and what finally clicked to turn it all around.
We’ll dive into:
- Why “acting as if” doesn’t mean spend like a maniac
- The real difference between embodying your higher self vs. performing it
- How I shifted from panic-driven decisions to grounded self-trust
- Why building your business from clarity + strategy changes everything
- The exact journal prompt I still use to check myself before I act
If you’ve ever felt like you were doing everything “right” but nothing was working — this is the one to sit with.
✨ Journal Prompt:
Where am I “acting as if” from performance — not power?
What would the grounded version of me actually choose right now?
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Ready to build a business from actual self-trust, strategy, and alignment?
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This is where consistent $5K months become your new normal — without burnout, fluff, or financial chaos.
Learn more + join here → https://app.heartbeat.chat/simplebusinessbuilder/invitation?code=D479F9
Be sure to tag @AliciaCroci on Instagram when you’re listening—she’d love to celebrate with you!
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