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Business & Brunch
Business & Brunch is the podcast for women who are done playing by the rules and ready to build a business that actually fits their life — not the other way around.
Hosted by Alicia Croci — business coach, mom, and self-trust hype woman — each episode blends simple strategy, powerful mindset shifts, and the permission you’ve been craving to take up more space (and make more money doing it).
If you’re ready to ditch the hustle, trust yourself deeper, and build a freedom-based business without sacrificing your real life in the process, you're in the right place.
Grab your coffee (or a mimosa), open your notes app, and let’s brunch our way to the business and life you actually want.
Follow Alicia on Instagram @aliciacroci for even more behind-the-scenes and brunch-fueled business advice.
Business & Brunch
Why People Aren’t Buying — Even If They Love Your Content
If your content is solid, your offers are strong, and you’re showing up consistently — but sales are still slow?
You don’t have a strategy problem.
You’ve got a brand problem.
In this episode, I’m breaking down the psychology behind why your audience isn’t buying (even if they like your content). We’ll unpack the 5 research-backed principles that drive trust, connection, and conversions — and how you can start applying them in your brand today.
If you’re tired of doing everything “right” and still not getting results… this one’s for you.
In this episode, we dive into:
- Why visibility without branding won’t get you sales
- How the Mere Exposure Effect builds trust before you pitch
- Why clarity (not cleverness) converts
- The emotional trigger that actually makes people say yes
- How your brand becomes a sales tool (if you let it)
Resources + Links Mentioned:
👉 Build Your Brand: An Interactive eBook
Create a personal brand that attracts clients, builds trust, and helps your content actually convert.
Grab your copy here
🖤 Simple Business Builder Membership
Need ongoing support while you build a brand + business that actually works for your life?
Inside Simple Business Builder, we focus on mindset, personal brand, strategy, marketing, and consistent $5K months — without the hustle.
Learn more + join us here
📝 Want to read the full blog version of this episode?
Check it out here
Enjoyed this episode?
Share it with a biz friend who needs to hear it, and tag me @aliciacroci so I can cheer you on.
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