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Business & Brunch
Business & Brunch is the podcast for women who are done playing by the rules and ready to build a business that actually fits their life — not the other way around.
Hosted by Alicia Croci — business coach, mom, and self-trust hype woman — each episode blends simple strategy, powerful mindset shifts, and the permission you’ve been craving to take up more space (and make more money doing it).
If you’re ready to ditch the hustle, trust yourself deeper, and build a freedom-based business without sacrificing your real life in the process, you're in the right place.
Grab your coffee (or a mimosa), open your notes app, and let’s brunch our way to the business and life you actually want.
Follow Alicia on Instagram @aliciacroci for even more behind-the-scenes and brunch-fueled business advice.
Business & Brunch
How to Make Your Offer Irresistible (Without Changing What You Do)
"I'll manage your social media" vs. "I help busy CEOs stay visible, sell more, and never open Canva again" — same service, completely different energy.
The truth is, your offer isn't the problem. How you're talking about it is.
In this episode of Business & Brunch, we're diving into the positioning shifts that turn your service from "nice to have" into "I need this NOW" — because when you elevate how you talk about your work, everything changes.
What You'll Learn:
- Why great offers fail (hint: it's not the deliverables)
- The 3 keys to positioning that makes clients say "take my money"
- How one social media manager went from crickets to booked out in 30 days with ONE positioning shift
- The formula for an elevator pitch that actually converts
- Why you're probably selling tasks when you should be selling transformations
Action Step: Rewrite your elevator pitch using this formula: "I help [who] achieve [transformation] through [your unique method or skill]."
Then DM me your new pitch — I'll send you one tip to make it even stronger.
Mentioned in This Episode: Simple Business Builder — where we help you master positioning so your offer becomes a must-have, not a maybe. Stop blending in and start standing out.
Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your positioning glow-up!
🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio
FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️