Sobha The Living Room
Welcome to Sobha The Living Room - the official podcast by Sobha Realty.
This is your invitation into the world of luxury living, smart investments, and the future of real estate in the UAE and beyond.
Whether you're searching for your dream home or exploring high-value investment opportunities, this podcast offers expert insights, market trends, and stories behind some of the most iconic communities in the region.
At Sobha, we’ve built landmarks. Now, we’re building conversations. ✨
Sobha The Living Room
Why The World Buys In: Sobha, UAE & The Global Dream
In this episode of Sobha The Living Room, host Nimi Mehta is joined by Ashish Parakh, Group Chief Sales & Marketing Officer at Sobha Realty, for an in-depth conversation about legacy, leadership, and what truly defines a trusted real estate brand.
Ashish shares the inside story of how Sobha delivers premium communities, builds long-term relationships with customers and brokers, and uses innovation, culture, and values to lead in a fast-moving market like the UAE.
🎧 Tune in to hear:
-What makes Sobha’s quality and service stand out
-Why internal culture is key to customer trust
- The evolving buyer landscape in the UAE
- How Sobha is expanding into new global markets
Hit play and get inspired by a legacy that’s still being written.
🔗Follow us:
Instagram: https://www.instagram.com/sobharealty/
LinkedIn: https://www.linkedin.com/company/sobharealty/
Sobha Realty: https://sobharealty.com/
Follow Nimi Mehta: https://www.instagram.com/thenimimehta/
Follow Ashish Parakh: https://www.linkedin.com/in/ashish-parakh-a569a4103/?originalSubdomain=ae
Chapters:
00:00 Introduction
00:20 Legacy and Culture of Sobha
00:57 Meet Ashish Parakh: The Powerhouse Behind Sobha
02:05 Dubai: A Global Buyer's Dream
02:47 The Pull of Dubai
03:55 Sobha’s Culture and Value Systems
05:29 Maintaining Quality and Legacy
06:28 Attention to Detail: A Founder's Vision
07:41 Navigating Challenges: COVID and Beyond
08:40 Consistency and Quality in Real Estate
11:08 Why Invest in Sobha Communities
14:19 Keeping Up with Innovation
16:44 Sales and Marketing Strategies
19:53 Global and Local Marketing Strategies
20:54 The Power of Social Media in Marketing
22:42 Recruiting and Nurturing Talent
25:27 Importance of Channel Partners
28:07 Customer Relationships and Feedback
33:31 Future Expansion and Strategies
35:19 Rapid Fire Round with Ashish