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Built to Flow: Seasonal Business Strategy with Heather Crabtree

Most business advice assumes growth is always the goal and more is always the answer. Built to Flow® is for the experienced service provider who is done forcing strategy that doesn't match their reality.

Hosted by business strategist Heather Crabtree, this show is built around one core truth: your business moves through seasons. Expansion. Contraction. Recalibration. Integration. Each one has its own demands, its own pace, and its own kind of progress. The most sustainable businesses aren't the ones that scale the fastest. They're the ones that know how to move through every season without losing themselves in the process.

Heather brings 22 years of business ownership and 16 years of advising seasoned service providers to every conversation. She's not teaching from theory, she's teaching from what actually held up for herself and clients.

Through solo episodes and conversations with expert guests who bring deep outside perspective to the work of building a business that lasts, you'll hear:
— How to recognize which business season you're actually in
— What recalibrating actually looks like without treating every shift as a crisis
— Strategy that fits your real capacity, not a highlight reel version of it
— What it looks like to build a business that holds up through real life

If you've outgrown the courses, the masterminds, and the grow-at-all-costs advice and you're ready for strategy that respects who you are now — you're in the right place.

New episodes drop August 10. Follow now so you don't miss them.

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Built to Flow: Seasonal Business Strategy with Heather Crabtree

Business Upgrade: Creating a Plan for Your Business Growth

May 24, 2023 • Heather Crabtree • Season 1

0:00 | 20:24

In this episode, I discuss creating a growth plan for your business as an experienced online coach or service pro. I walk you through my tool, Your Business Growth Blueprint™, to show you how to assess your business, identify your growth opportunities, set growth goals, create a growth action plan, and track your progress. This blueprint is a tool I use as a part of my framework, Your Savvy Business™ GROWTH Wheel. It is part of the G (Gather Your Business Goals + Desires) in the GROWTH Wheel.

What's in this episode:

Assessing Your Business [00:03:29] Assessing the business to determine what is working and what is not, examining the offers, workflows and systems, marketing and sales, and team members.

Identifying Growth Opportunities [00:07:00] Identifying and documenting opportunities for growth in the business, such as new revenue streams, products, services, partnerships, collaborations, and marketing strategies.

Setting Growth Goals [00:08:03] Setting intentional business growth goals that align with the overall business and life, identifying four goals to work towards over the next 90 days.

Creating a Growth Action Plan [00:10:16] The guest and Heather discuss creating a growth action plan to reach business goals, breaking them down into smaller components, assigning tasks, and tracking progress.

Tracking Progress [00:11:33] The guest emphasizes the importance of tracking progress and setting success metrics to assess whether goals are being met, and making decisions based on data rather than emotions.

Links

Instagram

Website

Business Minded Magazine

Ready to figure out your next steps to grow your business if you are an experienced online coach or service pro?

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FREE RESOURCES & LET'S CONNECT
Not sure what kind of support fits your business right now?

Listen to Your Strategic Next Step — a private podcast series designed to help you get oriented, understand your current season, and decide what kind of strategic support would serve you next.
→ Listen to the Private Podcast Series

Prefer to explore at your own pace?
Visit the Explore hub to choose from the podcast, blog, or YouTube channel.
→ Explore More Here

Interested in ongoing strategic support?
Learn more about the Built to Flow Lab, a long-term strategic advisory container for entrepreneurs building businesses that evolve with their life and capacity.
→ Learn More About the Built to Flow Lab

Connect with me here:
Instagram → @heathercrabtreestrategy
LinkedIn → @heathercrabtree