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Built to Flow: Seasonal Business Strategy with Heather Crabtree

Built to Flow is a podcast about seasonal business strategy for experienced service providers and business owners who are done forcing decisions that don't match their reality.

Hosted by business strategist Heather Crabtree — creator of the Built to Flow Framework™ — this show is for the seasoned entrepreneur who has built something real, but knows the strategy that worked two years ago doesn't fit anymore.

Most business advice assumes growth is always the goal and more is always the answer. Built to Flow takes a different approach. Your business moves through seasons — Expansion, Contraction, Recalibration, and Integration — each one with its own demands, its own pace, and its own kind of progress. The most sustainable businesses aren't the ones that scale the fastest. They're the ones that know how to move through every season without losing themselves in the process.

Across the show, Heather explores:

— The Four Business Seasons and how to recognize which one you're actually in
— The ALIGN Method for keeping your business and your life in honest conversation
— The Five Core Areas every business has to attend to: strategy, offers, systems, marketing, financial, leadership
— What it actually looks like to recalibrate, contract, and integrate without treating every shift as a crisis
— Honest conversations about building businesses that hold up through real life

This isn't a podcast about hustle, hacks, or scaling for its own sake. It's about strategy that respects who you are now — your capacity, your season, your circumstances.

Heather brings 22 years of business ownership and 16 years of advising experienced service providers to every episode. She's built and rebuilt her own businesses more than once. She's not teaching from theory. She's teaching from what actually held up.

If you've outgrown the courses, masterminds, and growth-at-all-costs strategy, and you're ready for something more grounded, you're in the right place.

New episodes resume soon. Follow now so you don't miss them.

Strategy can be measured. Pace can be your own. And flow is always an option.

All Episodes

Built to Flow: Seasonal Business Strategy with Heather Crabtree

Business Upgrade: Creating a Plan for Your Business Growth

May 24, 2023 • Heather Crabtree • Season 1

0:00 | 20:24

In this episode, I discuss creating a growth plan for your business as an experienced online coach or service pro. I walk you through my tool, Your Business Growth Blueprint™, to show you how to assess your business, identify your growth opportunities, set growth goals, create a growth action plan, and track your progress. This blueprint is a tool I use as a part of my framework, Your Savvy Business™ GROWTH Wheel. It is part of the G (Gather Your Business Goals + Desires) in the GROWTH Wheel.

What's in this episode:

Assessing Your Business [00:03:29] Assessing the business to determine what is working and what is not, examining the offers, workflows and systems, marketing and sales, and team members.

Identifying Growth Opportunities [00:07:00] Identifying and documenting opportunities for growth in the business, such as new revenue streams, products, services, partnerships, collaborations, and marketing strategies.

Setting Growth Goals [00:08:03] Setting intentional business growth goals that align with the overall business and life, identifying four goals to work towards over the next 90 days.

Creating a Growth Action Plan [00:10:16] The guest and Heather discuss creating a growth action plan to reach business goals, breaking them down into smaller components, assigning tasks, and tracking progress.

Tracking Progress [00:11:33] The guest emphasizes the importance of tracking progress and setting success metrics to assess whether goals are being met, and making decisions based on data rather than emotions.

Links

Instagram

Website

Business Minded Magazine

Ready to figure out your next steps to grow your business if you are an experienced online coach or service pro?

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FREE RESOURCES & LET'S CONNECT
Not sure what kind of support fits your business right now?

Listen to Your Strategic Next Step — a private podcast series designed to help you get oriented, understand your current season, and decide what kind of strategic support would serve you next.
→ Listen to the Private Podcast Series

Prefer to explore at your own pace?
Visit the Explore hub to choose from the podcast, blog, or YouTube channel.
→ Explore More Here

Interested in ongoing strategic support?
Learn more about the Built to Flow Lab, a long-term strategic advisory container for entrepreneurs building businesses that evolve with their life and capacity.
→ Learn More About the Built to Flow Lab

Connect with me here:
Instagram → @heathercrabtreestrategy
LinkedIn → @heathercrabtree