In this episode of the Forming the Future podcast, Sarah Le Gresley and Emily Herbert discuss the vital role of ceramics in construction and everyday life with Rob Flello, Chief Executive at Ceramics UK and the Brick Development Association. They explore the challenges faced by the ceramics industry in the UK, including sustainability, government support, and the economic impact of ceramics. The conversation highlights the importance of raising awareness about the industry's contributions and the need for innovation and support to ensure its future viability.