Watts Up Solar Podcast
Watts Up in Solar is your go-to weekly podcast for everything solar—from rooftop installs to remote troubleshooting and everything in between.
Hosted by Emmitt Muckles—solar trainer, consultant, and all-around energy expert—this show breaks down the tech, talks real-world solar issues, and helps you stay plugged into what matters most in solar energy.
Whether you’re a homeowner thinking about going solar or a solar pro looking to sharpen your skills, each episode delivers something for you:
- Plain-English breakdowns of solar tech, from inverters to batteries
- Real talk on home energy efficiency and utility bills
- Tips for avoiding solar scams and shady sales pitches
- Live field stories, installer insights, and industry interviews
- Weekly “Watt’s New” solar headlines and commentary
It’s solar knowledge for the real world. No fluff. Just facts.
Watts Up Solar Podcast
Marketing Solar Smarter: Jacob Lundy on ROI-Driven Strategy for Clean Energy Companies
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In this episode of the Watts Up Solar Podcast, host Emmitt Muckles chats with Jacob Lundy, founder of Marketergy, a marketing firm specializing in clean energy and climate tech. With over a decade of experience and $5 million saved in ad spend for clients, Jacob dives into smart marketing tactics that actually convert.
They unpack the differences in strategy for developers, EPCs, OEMs, and consultants, and explore how tools like LinkedIn, Meta, and account-based marketing (ABM) can be optimized for real-world solar growth. Jacob also discusses how to build thought leadership, why sales and marketing should collaborate, and how small businesses can use practical, budget-friendly hacks to grow their reach.
Whether you're a startup solar installer or a billion-dollar energy firm, this episode is packed with actionable advice for marketing in today’s clean energy space.
🔗 Learn more about Jacob at https://www.marketergy.agency
🎥 Watch the full interview on YouTube:https://youtu.be/G9PPKvfq9q4
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Our Sponsor for this episode is Smart Resource Labs' DAS Rescue, which is a specialized service designed to optimize data flow and reliability for Distributed Energy Resources (DERs), particularly PV (photovoltaic) power plants. It offers a comprehensive, fixed-cost package that includes a field inspection, engineering services, a data gateway (SRLink™), and a data assurance process with commissioning. This service aims to ensure seamless, reliable data transmission.
