Why Clean Energy Marketing Needs Community, Not Competition (with Jacob Yang)

Clean energy marketing is tough—and it’s not because marketers lack skill.
 It’s because they’re often alone, under-resourced, and expected to explain complex technology while justifying their own existence.

In this episode of the Watts Up Solar Podcast, I’m joined by Jacob Yang, clean energy marketing strategist and founder of Amp Your Story, a global community created to connect and support marketers across solar, wind, nuclear, and climate tech.

We talk about:

• Why clean energy marketers feel siloed
• The rise of fractional marketing roles
• How storytelling drives trust and adoption
• Why marketers should be seen as revenue drivers
• How community helps professionals survive layoffs and industry swings

This conversation is honest, strategic, and grounded in real experience—not LinkedIn hype.

If you’re navigating marketing, communications, or growth in clean energy, this episode gives you perspective and practical insight you can use immediately.

🔗 Learn more: https://www.ampyourstory.marketing

🌞 More solar education: https://www.solarenergyforconsumers.com

Our Sponsor for this Episode is S.E. Power Consulting
S. E. Power Consulting offers Fractional Training Leadership—meaning you get expert-level training support when you need it, without the cost of a full-time hire.
Whether you’re scaling up or just getting organized, we help you train smarter, not harder.
Visit SEPowerConsulting.com to learn more.
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