So Thats What I Do - Podcast

“This Hot Sauce Nearly Burned Down My Kitchen" — Ledders Extreme Story

Sam Wren

"Send us a text to ask the next guest your questions"

What started as a casual chilli cook-off quickly turned into a full-blown hot sauce brand — and nearly burned down the kitchen in the process. 🌶️🔥

In this episode of So That’s What I Do, I sit down with Colin Ledsom, the man behind Ledders Extreme, a UK-based hot sauce brand that’s been setting tongues (and social media feeds) on fire. From his first accidental batch to the creation of the infamous Reaper’s Revenge, Colin shares the ups, downs, and downright spicy moments of building a brand from scratch — with no business plan, no budget, and nothing but raw passion.

💥 Watch to discover:

- The no-BS attitude that’s defined Ledders Extreme from day one
- How a simple cook-off sparked a hot sauce cult classic
- How to use his sauces in Everyday Cooking
- The unexpected challenges of selling heat to strangers
- Why Colin’s brand is more about boldness than just spice
- The product that had customers in tears (literally)
- How he turned a hobby into a brand people can’t forget
- Why being memorable matters more than being the hottest

🔗 Follow Ledders Extreme: https://www.facebook.com/profile.php?id=61573518145399

🎧 Watch to the full episode:  https://youtu.be/N2YCOAo7d3A

Hashtags: #HotSauceStory #Entrepreneurship #LeddersExtreme #SmallBusiness #PodcastClips #SoThatsWhatIDo

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