So Thats What I Do - Podcast
Ever met someone at a party, asked what they do for a living, and been totally surprised by their answer? That’s the spark behind So That’s What I Do — a podcast where real people share the unexpected paths that led them to where they are now.
Hosted by Sam Wren, this show dives into the gritty, funny, and sometimes chaotic stories of entrepreneurs, side-hustlers, and unconventional business owners. From chilli cook-offs that spark hot sauce brands, to career pivots that go from zero to six figures, each episode is a relaxed, honest conversation about the highs, lows, and WTF moments behind people’s work lives.
💥 What You’ll Hear:
- Raw, unfiltered stories of starting from nothing
- Underdog wins and surprising career twists
- How guests turned hobbies, mistakes, and big risks into real businesses
- The no-BS truths behind branding, selling, and surviving as a self-starter
- Why it’s never too late to build something you love — no degree or perfect plan required
If you’re curious about how people actually make money doing what they do — or need a bit of inspiration to kickstart your own thing — this is the podcast for you.
🔗 New episodes drop every Monday. Subscribe now and follow the journey.
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So Thats What I Do - Podcast
Heart lead design company that turned in to building the Pokemon Brand in 1998 – Chris Maple Speaks about the untold story of the 90s
"Send us a text to ask the next guest your questions"
In 1998, Nintendo needed a logo that would define the Pokémon brand for generations to come — and they turned to Chris Maple. But despite creating one of the most recognizable logos in gaming history, Chris’s name was left out of the narrative.
In this episode of So That’s What I Do, Chris shares the inside story of how he developed the Pokémon logo, the intense creative process behind its iconic blue and yellow design, and the emotional toll of seeing his work go global without proper credit.
💥 What You’ll Discover:
- How Chris Maple was approached to create the Pokémon logo in a high-pressure, low-budget environment
- The secret behind the logo’s hook-claw typography — and how it connects to Pokémon battles
- Why the second version of the logo became the permanent one — and what changed
- The role of Don James, Gail Tilden, and Vance Barr in shaping the brand’s Western identity
Why Chris has decided to speak up now, 25 years later, to set the record straight
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