Friends, Family, and the Fine Print of Support

You started the business. You’re grinding. You’ve got the vision, the hustle, the late nights, the receipts. But now you’re wondering… why ain’t my friends reposting? Why hasn’t my cousin bought a t-shirt?

In this episode of Both Sides of the Check, we dive deep into the messy, honest, and eye-opening conversation about friends, family, and that unspoken expectation of support when you launch your dream.

Do they owe it to you? Should you have to ask? And what if their silence is louder than any “congrats” could ever be?

This ain’t just a talk — it’s a wake-up call. We’re pulling back the curtain on entitlement, accountability, and what real support actually looks like.

Because love is one thing. Business is another. And if you’re not ready to hear both sides, you’re not ready to grow.