We’re Starting a Podcast

In this debut episode of Always Be Creative, hosts Aviv Levy and Georgina Léger dive into the origins of their podcasting journey. They discuss their backgrounds, what led them to start this show, and what listeners can expect in future episodes. From creative challenges to everyday inspirations, Aviv and Georgina share their perspectives in a relaxed and honest conversation.​

Transcript

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We were invited by the Spanish Federation for this game. Gavi and Adolfo jumped into the action, into the arms of the fans. That was pretty crazy. What's a barsha family that you always do? Cameo nostalgia, no? We were guests for sure. How did you get into barsha? Yeah, how did you get into barsha? Football, the business, the life, before and after barsha and during barsha. Being really focused on you have to work for things, like you cannot get luck. Even if we lose an extra time, I'm okay with that because we chose character. I was going to ask, do you think this is the dream job? Welcome to the Always Be Creating Podcasts. Welcome to the Aviva and Georgina Podcasts. Oui, first dilemma. First dilemma. Yeah, 10 seconds into and already here. We're not sure about the name. We're definitely not sure. I could keep going with other names, but I think I won't. Aviva and Georgina. Okay. I think it works. I think it also works. I also think always be creating works. Some other names also we've discussed could also potentially work. I have to say, I love always be creating. I think it represents us, but we work in branding, we work in marketing. I think Aviva and Georgina is strong enough. So either we go with our own names as the brand or a brand as the name. So correct. We're going to let you choose because we definitely... Well, let you choose for the first episode. I think we'll go with the first one, generic one. I think we do rock paper scissors. I think it could work. Rock paper scissors. But maybe I would rather have the people choose. Ah, just it. Okay. So Georgina, welcome. To the... To the... To our podcast. To our first episode. Welcome to our podcast. First ever episode. It's been... We've been speaking about it for years. Yeah, totally. Months years. And here we are. And here we are. Without a name, still. Without a name. So I think the first episode definitely people know we are. But for those who don't, Georgina. So my name is Georgina. I worked with Aviv at FC Barcelona for a few years. And found my company afterward after that. So more or less the same as you did. Company flat pink. Company flat pink. What do you guys do? We do digital content for sports brands. Mostly some music as well. But mostly sports. We do social media. We do graphic design. We do shooting with players. We do anything social that you might need one day. Life after barsa was also an option. Yes. As we're both after barsa. So we're going to talk a lot about it. Yeah, I mean, it's a passion. It's a shared passion of ours. It's also a place that helps us grow a lot. Totally. We have a lot of experiences and fun stories to tell. To share, yes. And we still go to a lot of games. So... Most of them. Yeah. Most of the games. As well as the game two days ago. Two days ago, we're going to get talking to you in today's, but before we introduce yourself as well. The Coppa Del Rey final. Yeah, so myself, I'm a Viv. Also a content creator and host. Yeah. We worked together at barsa. Shared a good two and a half. I think the overlap was more or less two and a half years for us. You continued after. You were there also before. So... What was the year you left? 2021? 2021? 2021, yeah. So no, a full three years of overlap. Yeah, full three years of overlap. With a great Rodrigo file at the beginning. With a great Rodrigo file. And then a new generation. Sara, Salapur, Shoutout. And Mai, the new kids on the block. We're still there, so good for them. Good for them. Good for them. Great people. Good for them, yeah. Why this podcast, Regina? Why are we deciding to do this podcast? I think we've been having lots of conversations, especially lately. I hope you're fine. It's not injured. It happens all the time. It's during the hospital. Yeah, all the conversations about live after barsa. How it shaped the experience, how it shaped our businesses today, all the knowledge you get from working in an institution like a sports club. I think it's good to be discussed, open about it. And I want to know more about your company, Double Tap, because you didn't mention the name. So what do you guys do? Double Tap, yeah. So we're here with our officers yet. Correct. For lack of a better studio, we're in front of the creators. It's a great studio. No, for me, it's a great studio. A lot of cameras for the first episode. What's my name? Also, I saw to Patricia, who is operating the cameras. We're a talent management agency. And basically, I think in a broader scope, also an agency working in football, working with big content creators, slash influencers in the world of football. But content creators, you represent. Like yourself. Like myself, but also like Celine Dept, for example, Stunt Peg for Bizurmano, and many other fantastic names we have on the wall. How many talents are you representing at the moment? I think approximately like 25-30, exclusively, not everyone on the wall at the moment. Yeah, from all over the world. So that's also pretty cool. That's what I like, I think, most about this job, the fact that it's global. And yeah, I mean, everyone is a football content creator. So that's also a very nice niche to have, especially for us, I mean, we're football content creators. What can the people know from the podcast? Like people tuning in now, listening, thinking, and if they have to listen to the podcast. I think, well, correct me if I'm wrong, because we've been talking for this for years, you said, but we still don't have a name. And we, I think we're just going to have freestyle a little bit. Yeah. But in my opinion, what you can expect from this podcast is, if you're looking to get one day working in sports, in marketing, in the sports business, if you want to be a content creator, if you just enjoy content, you follow lots of pages, and you want to know a little bit more behind the scenes, what's the interest stories of how these big things get to happen, and all the trips and all the just behind that. I think this is your podcast. Where you can find a lot of answers to questions you might be asking around. And I'm not sure if I'm forgetting something. I think maybe to add to that, so I think definitely all the things you mentioned, but I'm sure that you also received this question a lot, like on in your DMs or on LinkedIn, but how did you get into bars? Yeah, how did you get into bars? But also, how do you do, like, how did you get to do what you do? And also, how can I get to do what you do? Like, how does one get a job like that? Absolutely. And I think it's, we have many, many football fans around the world want to work in new media, in this new world, right? Like, I mean, if you really take it back and think about it, like, we had a dream job, where you just get to create content with your phone, or with a camera, or be behind the scenes and follow your team. I was going to ask, do you think this is like the dream job? For me, it was. For me, definitely it was. And I'm referring to specifically working in bars. I mean, growing up as a kid who supports bars, I think we also have, like, such different backgrounds. I mean, this is your backyard, your Catalan, your local. Totally, totally. So this was probably definitely also your dream, but localized. I mean, it's also very, even if it's very close, it's still very far, because not many people get in. And for me, it was very far, and it also felt very far. But, I mean, once you get there, like, fast forward, once you get there, I mean, definitely was my dream job. Like, also at the moment where I entered, 2018, like all the guys that I grew up watching back in 2010, or, you know, the Champions League or before, and then also 2015, like, I was still watching as a fan. So, Messi, Pique, Busquets, Juarez, Racket each, all these guys, they were there when I started working there. So, there was a big shift. All the people that, and all the players that come up now, you kind of seen coming, you know, like, so it was different, like all the people that came after. So, I think working and following for your dream club is definitely the dream job. And then, of course, I mean, it has a lot of aspects that have all the other jobs also have. Correct, the job, the end of the day. The job, so you get to deal with colleagues. Totally. The 9-5 maybe. Yeah, or the 99 or the 24-hour shift. Yeah, the 9-12, the 9-3 AM. Yeah, I mean, I think it is a dream job, especially for people like us, or it is a good app, well, it was. Definitely, if you love football, if you love creating, if you're into social media, I mean, social media wasn't even around the world, kids. I never, like, thought I would have this job when I was 10, because, like, it wasn't even a possibility. Social media didn't exist. What job did you think you would have? Not very related to this, but I was thinking more into radio, maybe TV, more behind the camera, maybe, more like in the producing. Yeah, kind of, that's what I studied. I really found it early in us into the degree that I was going to do this. Like, I'm not an information seeker. I don't really enjoy interviews, actually. I'm not a big fan of that, but I love communicating. I love creating, and I think I have a kind of a business strategic approach to the things I create, because I love to understand how people watch and what they consume. So that really got me into social media, the analytics part of it. And that was a perfect plan. No, I wanted to create somehow in sports in Barcelona, as you said, for Barza, because I could see myself as a kid. Sorry, when I was a kid, as an adult, working for the club. And so it was like the perfect match. So yeah, it was a dream job, but it was a job at the end of the day, and it had its downsides as well. And it was a fantastic time. It was great to have you there, and all the memories are there. And I think we should have like a full episode on how we got there. Yeah, I think so definitely. Like, we will definitely also deep dive in our time there, also maybe on specific things. I think we should have guests. Yeah, we will have guests, for sure. It will be a very mixed podcast. In around everything football, but more than football, the game itself, I mean, we're not going to dissect the game tactically afterwards, because I mean... So many podcasts out there, great podcasts. So many great podcasts. In general, there are a lot of podcasts. Here's another one. So if you chose to listen to this one. Thank you. That's the first thing. Second time, the phone falls today. Yeah, it will. Phone is gone. No. If you choose to listen to this podcast, thank you. Because there's just so many podcasts out there. What do you listen to when you open your Spotify? There's so much choice. And everyone starts his or her own podcast these days. So... Which I love, actually. Because... I mean, your creators. I know. They are here because of this. No, it's very important. One thing I love about social media is how easy it is to get in the barriers so low. Like if you wanted to have a TV show when we were kids, like... It was impossible. You had to have like... Ultra expensive cameras with ultra expensive mics. The lighting. The okay, we have lighting today. But I mean, we could do without. You don't need anything else on a phone, Wi-Fi, and then your ideas are everything. So I think it's cool that people can just get to do podcasts and upload for free. It's... I think it's good for everyone. But yeah, if you chose to... Our podcast, I'll listen to you through the day, wherever you're running, driving. At the gym. Where do you listen to podcasts? Gym, always gym. So I used to listen on the bike. Podcast and that's illegal. Yeah. Oh, yeah. No, let's... You can't do that. Can't do it. We're rule breakers, right? No. I used to... I always listen to in a gym. I have like my two, three... Like I have one football podcast that I listen to. And I X one. And then they kind of vary based on topics or things that I like to listen or people recommend me to listen to something specific. I don't really have one podcast that I'm super hooked on that I listen to, everything. For example, one podcast I know we both listen to is the Diary of CEO. But I kind of always go based off the titles. I don't listen to everything. No, I don't guess. There's a lot. Yeah, the guests. And if people have inspiring stories, I tend to listen to them. I made an attempt once with David, a host, a so to him to create a podcast to host. It kind of died because we were both on super busy schedules. We were both working at clubs. And we could just never get to match because like I was working at IACS, he was working at PSG and with Champions League, we were playing the Tuesdays and he was playing the Wednesdays. You were never together, right? We were all never together and it was online. And then it kind of like we had a few, maybe like six, seven or eight episodes and then it kind of like died. So I hope it won't happen here. Yeah, let's try it. So now I know that we both make time as well. And I think it's also like a passion. I mean, we just said it like you don't need a lot to create a podcast these days. And I think also we're getting into a world where everyone is kind of becoming their own personal brand. You don't need to be somewhere to become something. You can just be yourself based on your own person. Right. Yeah, that is really cool. And I think this is what you guys really do at Double Top, like you empower your creators by doing exactly this. Like whatever your niche is, it doesn't matter. You can find your audience, especially with the algorithms today. You will find someone that loves the same things as you. Your content will find them. You don't have to put all the effort you had to previously for your stuff to read to write people. The marketing behind that now the algorithms will do a big part of that. If you know how to do it, obviously. So no, I think it's really nice and all of this. I'm really looking forward to discussing here in the podcast. Indeed, I've even joined in a podcast. We've been joined in a podcast. Yeah, we're going to try to keep it raw. Like I think as we like as well. Your run-off show was so different. So my run-off show, I have a friend whose friend name is Chez GPT. I was going to say. Like I really like to use Chez GPT. Do you have any name for him or her or it or? No, but I prompted Chez GPT to always call me bro. So I think it's like, I think it's not necessarily a male or female, but just always got me. It always tells me you got it bro. Do you know? Here you go bro. There is like a personality inside Chez GPT. It's called Monday. Have you tried it? No. I'm not sure if it's available in the free version, but in the plus version of it, you can use Monday. And it's got a personality and it's very sarcastic. And it does the same job as Chez GPT, but it has a lot of personality. When it replies to you and it's fun. Okay. Like for cooking, for example, I always use Monday. And it gets me to the things better. Try it least. It's fun. I recommend you use it. What's the last thing you cooked? I haven't cooked in. I have been driving out, but last thing I cooked. Excellent question. Wow. The package can't remember. It's worrying. We think, I mean, the last thing I cooked with Chez GPT was a Moroque and a Gin. Oh wow. Okay. So, yeah. Boom. Last thing I cooked. From zero to 100 real quick. Yeah. I will never like cook basic stuff I will just go from buying something or getting something out to a cooking and Moroque and a Gin. Wow. What's the last thing you cooked? I think yesterday. Yesterday, a TikTok video. No, no. Yesterday, I think just eggs, but if we go a little bit further than just eggs, I think I cooked a fish on Friday. I helped cook a fish, which was pretty nice. You helped. I helped cook a fish. We can go back a little bit before, like probably like some meatballs. I'm trying to think about the last thing I cooked. I don't know. Like also, yeah. Because the thing is, I have a friend living in my apartment these days. Like she's been there for like two weeks. I'm not very. Yeah. So, yeah. She takes care of that. And yeah, she's living in my place and I let her, like if she wants to cook, she cooks. So, I'm trying to think. So, she pays rent by cooking? No. No. Okay. So, she pays rent and she cooks. No, no, no. She's not paying rent. I'm never there. I'm basically never in my apartment. So, I was like, yeah, you can crash there for as long as you, as you need and you want to cook, you just cook. I just do coffee at home. That's my specialty. I love that. Georgina, how often can people expect our podcasts? Like weekly? Weekly. To a twice a month? Twice a month, I think. Twice a month is. I think they can expect it regularly, but not with the specific, like not every Thursday or every Tuesday. It's like not yet. Not yet. Not yet, eventually. We're going to try to find our flow at the beginning. Correct. Yeah. I think now there's like, I don't think, I know we haven't talked about football, I would like to talk about the Capella Refina, a little bit of expectation. I had a Champions Center finals. So, there's like a lot of happening in football this month. That's why I love April and May. They are the best months. So, I think maybe we can do more episodes these days, and then maybe we can see where life takes us. But stay here, subscribe, leave us reviews, leave us questions and comments on what you would like us to discuss. I think that's, that'd be interesting as well to hear. We could have a Q&A section where we just answer some questions from people. And stay around because we will be creating. We're always... Definitely, you know. So, football is kind of the red thread at this podcast. I mean, it shapes who we are as well, football. But we, as we said, we won't discuss games necessarily, technically and stuff, but we will speak from the passion. So, if Barca plays, when we record after or before, which is always basically, because we play every three days. So, there's always like a between or there's always a before or after Barca. We will always discuss it in our own way. Things that we found interesting. Even maybe like pieces of content we found interesting. We will just discuss. I love that. And highlight and maybe even show. So, that's cool. So, stay for that. And we will speak about everything. About the football, the business, the life, before and after. Barca and during Barca and anecdotes and stories. And we will have guests and definitely questions. I mean, I think community is a big part of us as well. Totally. Whatever people send in, we will always be happy to answer. I just like a quick note on this. Because we don't have an name yet. We technically don't have a handle yet. No. But you can check the description of this episode. Yeah. Because when this is posted, we will know. Yeah, I mean, as I said before, no. I mean, the first episode probably people come in from me or you. So, at Georgina Leger, at Aviv Levi, you can text us questions. But also follow our handles there. Whatever it will be either. Always be creating or. You want GGRV or Georgina Naviv? I would prefer Georgina. But I'm good with Gigi. I like it. But nobody knows. I'm being called Gigi. The other day I did a post on LinkedIn and everyone lost like what? They called you Gigi. Like, yeah, people who I work with call me Gigi. So it's not very recognizable. The reason why I wanted to go with Aviv and Georgina is because I think our names are like strong. On their own, they're not like super, super usual names. Together, like at the end of the day, I think at Barca, like we really were the first faces. The first people to show our face on a digital scope. And there were people before that, obviously. But like the first one that had a consistent regular basis, there was like a strategic approach to us being there. And I think like a dual, the Georgina and Aviv the day we went for the Champions League flag in the game against Bayern. Yeah. At the use compound and you did the what's up Barca family, that you always do. Like everyone was like reacting like to bring them back at the good old times. Lava. It's kind of nostalgia, no? Yeah, it's nostalgia. We appealed to nostalgia. Like time goes so fast that it's already nostalgia that we were there. It's crazy. I can remember the first time you did it. I can remember. I can remember the first time I saw we did a story in San Francisco. When you were not at Barca. San Francisco too. Yeah, when I was at 4.3.3. Yeah. It was during the summer. It was 2018. It was 2018. 2018, yes. That was my first summer tour with Barca. Yep. And you gave me a jersey. Yeah, we did. Small. M. We made it happen. And that was I think that was cool. And then three months later I joined you guys. And I remember we're going to Forte del Ventura with Eric as well at Exera. Forte del Ventura? Forte del Toronto. It was the team park now. The team park now. There was a team park. A Porte del Ventura. Porte del Ventura? Porte del Ventura is a canary island which is very... No, no, no. I think we should discuss the Porte del Ventura. You took me to an attraction park and I didn't... I told you it was a film park with the rides. Yeah, I didn't do anything. I remember two things from that day. I remember one. I've been stepping out of my car, looking up, roller coaster, massive roller coaster, and saying, oh wow, this is Porte del Ventura. Yeah. Okay, because you never heard of cool maps before. Never checked that. And okay. Oh, and you're always sleeping cars. Fest, yeah, it was fast life to be honest because... So that day when we went to Porte del Ventura, Forte del Ventura. It was when I came to work for Barca. And I came, I think, on a Thursday I landed. And on a Friday morning we went or something. There was like a point or whatever, like one of the... Yeah, it was Halloween. One of the thousand days off you have per year here. That's the same. It was... Yeah, so we went to Porte del Ventura. And yeah, I arrived at night and in the morning I was already there. Yeah. First reaction, second reaction. Second. Because in this theme park, it's like one hour drive from Barcelona. The first roller coaster you find when you enter the park is one that is basically a launched coaster where you get into it and it goes from zero to super high speed in three seconds. And you were sitting by my side and you were, I think, not expecting it. Did I go in? Yeah, you got in. I don't remember this. But like minute one, yeah, you mind throwing a block of memory? Yeah. Minute one of game gets into the roller coaster. Denial. Yeah, 30 seconds right. And you arrived like, what is this? And I think you didn't step into a coaster. No, I think it was one and done. This was the only one that I did for sure that day. Because I just remember sitting with Sarah for the biggest. Just sitting and chilling and discussing life. And I'm obviously doing it. Somebody has to take care of our stuff. Well, because I'm crazy about coasters. I love them. I could go every day. It was, yeah. It was intense. It was very intense, to be honest. I remember that and I remember the ride there and listening to Regaton and then finding out you don't like Regaton. Yeah, I'm not a big fan. There. I mean, I'm listening to it in a car with people, socially. But I will never listen to it on my own. Yeah. No, I think that's the first time we also did a story when, like, what's up, Barca fans? Yep. And yeah, we have this story. You were doing your reveal. Impression. Your, your, um, announce-a-view video, I think. So, why not? Yeah, I think I was doing a part of my announce-a-view video. There was like a whole, did like a whole, like, storyline around it. It's crazy to think you had this approach already in 2018. I mean, I think loads of brands nowadays still are not there. Yeah. It's crazy. Now, if you think it, like, um, I mean, this is a shout out to you, but obviously, I think a lot of people were pioneering this at, at bars at the time. And it's crazy to think this was like almost 10 years ago. 10 years? Almost. Oh my God. 7, 8, 7 years? 7 years. Not almost 10. Come on, it's really- I mean, it's good for that. Okay. 9 is almost 10. 10 is not almost 10. 7 years? Oh, I mean, more than 5 is 10. Well, make me sure. You're 30 already? Not yet. Wow. Not yet. We don't discuss ages on this podcast. Yeah, we don't discuss ages. Yeah, no. No, no, that was fun, but definitely we'll get into that, into bars and how we got there and exactly stories and, and announce videos because yeah, that was, that was also for me a really cool one to do. And we have very different stories, which I think is cool for the people. Two different ways to getting into bars. We have very different stories because the first time we've ever met, you remember that day? Yep, Chelsea. Where's Chelsea? One one. One one? No. Three no. Oh, okay. Yeah, correct. The second leg. The second leg? True. The second leg here in Camp No? Yep. The first time I've ever met Eric, I think, or the second time I've ever met Eric. Eric Sarah, we're going to... At the time. No, we were with him. I didn't know him. I met you before him. You sure? Yeah. It was Barca Chelsea, the 15th of March 2018. Yeah, no, no, I met Eric later on. I think 15th of March, or maybe that week before, but definitely round of 16 Champions League. I think I saw you in the mix zone. Because I was working in a different department at the time. I was already at Barca, but I was doing media and different stuff. I'm living up for the other podcast, but yeah, I didn't know any people from the digital. What's your favorite Barca trend? This one, I think. Barca. Yours? I think on the Ipartite. Yeah. Yeah. I think it's a bit commercialized, this one. Yeah, and it's very universal. Exactly, that's what I was going to say. It's not even created by Barca, but I loved the whole song coming behind it. That on the Ipartite magic experience. I'm going to talk about this one at the end of the part. Well, I don't like maybe about that song. Everyone gets confused. Like Algolnur, Vachanar, Alkabnabachanar. Like people mix it up, you know. I don't know, people mix that up. Yeah. I think Algolnur, no? Because of all time Goldsoot, so there's like a bit of hate. That's why. So what do you think? I think Algolnur, but I don't know. You don't really, yeah, so it's fake news. Right. I always go to Goldsoot. Even now, I went to a Gullsoot. I'm not changing that. I'm very... Actually, one of the, so I used to look up songs before working actually for Barca. And one of the ones that my second favorite thing is like Milvichan, no, no, no. I like this one. I like this one a lot. La Aglana, schoolers, schoolers, schoolers, Paolo the other day was sending a friend of ours. He's a barca and interfan, so he's a complicated week for him. He was saying that the chance for Inter are like very like poetry. They are like, they have a lot of meaning and all of them are like so creative and verses and there's like a chorus and everything. And at Barca, it's true that it's like, Barca, like our turns are not like that, I love them. But there is a lot actually. So I also, at my time at Ajax, Ajax has some crazy songs, like some really like long songs and also like well taught of like, on the other part of the stop. It's hard. Honestly, like it's the number one chart. It's a good standard. But you have other clubs also, Napoli, like they have some nice songs about, not giving up and Napoli is coming back and stuff. I think maybe it's Spain because I'm trying to think of clubs that in Spain that have like really crafted with lyrics and music specific to them. And I don't know, I mean, probably there are, but I think it's more of a European thing. Argentina. Argentina, yeah. Argentina, of course. Like Barca mi Buena Migo, it's straight out of Argentina. I think Barca put effort in when attacking others. Like Perico and all of these songs. They have their depth. But they're not, I don't like the chance where you are attacking the rival to be honest. Depends, don't know. Like if it's, you want to say that. It's the ticket smile. Yeah, like you, I mean rivalry is part of football. Yes. Also healthy. Like to feel like a bit small, no. And they're like, I don't know. Okay, so bothy, bothy, bothy. One of the second, bothy. I see, yeah, yeah. Of course, I'm jumping with that. That's really dumb. So, so I think it depends, right? So you don't want to go full insult mode? Never. So like, I think respect the rivals, but I think it's always good, you know. I mean, I heard chances. No, I love rivalry. Her chance in the stands, you know, that were a bit aggressive maybe. And also some that were okay. Yeah. So the national anthem of Spain, Georgina. No, I just can't ask you about that. Next question. I mean, that was actually my first time as a fan at the final. I had never, well, I mean, I was in, in Berlin in 2015, but the copal re, like with friends and all that, that was my first time. I was looking forward to seeing what it was like the national anthem between bars of hands. But what's that? I understand like it's a national anthem. I don't understand all the fuss. I mean, it's a national anthem without words. What do you mean the fuss? They don't like it, the bars of hands. You know, no, so. They whistle. Yeah, so it's being whistled and the Spanish people, like Spanish people, they. La, la, la. That's how we're, we definitely are not creative people. How are we? No, so it's really important to the Spanish people, but then it doesn't have any lyrics. So it's just a melody. The catellanthem has lyrics. The catellanthem has lyrics. So how can you get so insulted if someone boos like a melody? It's basically a melody. But yeah. I don't know. I don't know. I don't know. It's me, it's my thoughts. Like my, you know, like my dark thoughts are like, why do people care if it's getting whistled? It's just a melody. I mean, you wouldn't like, even if it was a melody to the catellanthem whistled, I think. No? Yeah, it's true, but I mean. But the trapezli, even a trapezli, get up. Has lyrics. I love the trapezli cantum. I love it. I love it. It's a fantastic anthem. No, it's a fantastic anthem. Do you have your wedding song yet? I don't have my wedding song yet. Wow. We were thinking about it the other day. Like, I really like, you know, like the classic wedding songs and stuff. Okay. And Elmo is all like, now we need to, we need something completely out of the box. Okay. I haven't put the Champions League one in debate yet. I think you... I mean, at some point, like a remix or something. I don't know, it will come up for sure. It's really bad. But now... It's amazing. The old one, by the way. One also, a sparse offense, where a bit post-traumatic, no, like the Champions League. And so it's not really our anthem these years. No, I agree. But it's still like such a beautiful song. That's beautiful. Like, I could hear it every day. I played on the piano, like, it's... closing me. It's beautiful. Are you going to create the tune for this podcast? No. No, no. I'm... Just said you play on the piano. I mean, I can play the piano. I'm... Like, maybe mix a nice intro tune. I'm actually taking music lessons now, which I'm really excited about. What? Because I... Well, I take guitar lessons. Okay. But I also take music theory lessons. So really trying to understand the music, how it works, why it works, why we like specific sounds that we don't. Which is very me, personally, of trying to understand the world and how it works. And it's really challenging. Because I can play some instruments and I sing, but I don't... I've never understood before this why it was working or why some things work better than the others. It's really challenging my brain to understand. It's like a different language. It's like it has this mystery, but it also makes sense. I don't know how to explain it, but it's really challenging me at the moment. So anyway, all this to say that... I think I need to learn a lot before I can actually create something that sounds good. And I want this podcast to sound good, so for the sake of everyone, I will not be creating it too, and I will find the touchy-bitty Monday edition was saying like, I will scroll for hours and hours into royalty free libraries until I find something that works. I still have access to the bar, so... Konga. Yeah. If you... Konga. If you want... Like, Koko was great, a great service. I mean, we hated it a lot when we were there, but it was a great service, I think. That's... I learned how to vlog like David Sauer. Like, you will hear a lot of random names during this podcast that you have no idea what these people are. They will eventually... They will become like slowly slowly characterized. Characters. David Sauer. I think David Sauer should come to the podcast one day. I think so too. I think so too. He is known for viral tweets these days. Did you see the SBN post? Yes, BN. I sent it to you. I sent it to you as well. I didn't see it. But it was crazy. Occasionally I see a tweet of him on my timeline with 100,000 likes when he finds... Kino, what he's doing. Yeah, when he finds a curious something about the game. Our former boss. Also, had worked at Barso. Now, has a life after Barso. Or has his own company. It's like a pattern. That's why life after Barso could be a sub podcast. And only have people who came and worked for Barso. There was an article the other day with a list of names. Yeah, I sent it to you. Yeah, you sent it to me. One of the people. So many people that have now their own companies and own jobs. Makes it... I mean, it's kind of double now because you have many people who are obviously very talented. But you have also many people who just have Barso on the CV. And then you can find the next job because they have Barso on their CV. Yeah, totally. So, yeah, not to get into names, of course. Was more and was less talented. But that's not the point. GG. Copa the very final. We won. Wow, what a game. We won. We won. We won. We... Vwah. One of the best games I think of Cindy was a 3. It had everything. Was great. It had everything. It was missing maybe a penalty. Or two. Yeah, I saw two the refs. Or no, I saw two the refs. I don't want to become a married television though. No. Do we want to show... Do we want to start this episode with the four times Barso did receive a penalty? No. Let's focus on the good, no? Let's focus on the good. What a game. What a game. Like in every aspect of it, like it was... It was a great experience to be there. First off, I felt really grateful to have had the opportunity to be there. We're talking about this with the people I went with. Barso, I'm a player actually, all of them. And we were discussing what a great time to be alive and to be present and how lucky we are to really be able to go and support the team. But also the game itself. Like it had everything. The first half, the absolute dominance. Too bad that we didn't kill the game there. But then the fact that we were... We considered two goals and we were able to come back from that. That is the strength of this team. That's exactly what I said as well to my... I'm not going to say it. But that is the why. No, we definitely don't have to say it because we don't want to pre-jinx anything that might be possible outcome of this season. Correct. We don't want to be clipped and viral and tick tock for that. We just say what happens. Yes. We don't hope. We don't project. We don't state anything. But we manifest. We flow. We manifest, of course. But we don't say what we manifest to keep your plans secret. That's exactly what I said also to the people I was with at the game. Who were you with? I was with Celine, one of our talents. And the biggest YouTuber. The biggest female YouTuber I think in the world. Definitely in sports. I'm not sure if in all categories. I think she could be. I think she is ridiculous. Which I know is crazy to me that the gap is so big between men and women on social media. But for another day as well. But I wanted to mention it. No. It's crazy. It's crazy to think that only she's the number one and she's awesome. And she's like 20 million subs. No, 45. 45 million subs. And that's so little compared to the amount of men that are out there on YouTube. Like how is that even possible? No, it's crazy. That's definitely a subject for a different episode. Yep. Yeah, sorry. But what's really cool about her is like obviously she hacked. Like this whole short basically algorithm. And she knows exactly what's working. She speaks a universal language which is not speaking. Smiling. And I think in this she's depth with number one. And she also shows it. Literally. We were invited by the Spanish Federation for this game. And yeah, we didn't know if we were going to be pitch side or just in the stand. So that's why I didn't mention anything. And actually we were pitch side. So it was like living. You know, it was like really rolling back the years about sitting on the pitch for a bar some match. Obviously last year, I know last season we were in touch a lot. Like we were texting when I was pitch side at Ajax. I'm like, ah yeah, you never know when you will receive your last accreditation, you know? Yeah, you said that. It was like with me. Like a bit of a mind. Like a bit of a crazy thing as people come in. So you never know when your last accreditation is. And for this one, like to be pitch side was actually a really cool experience. Especially because our last final there in La Cartou kind of same stadium in Sevilla was totally different experience. We are good luck terms. We were not the problem. We were definitely not the problem. I'm not sure if we were good luck terms, but we were definitely not the problem. The last final was different experience. If you look at it, Covid years, Corona. Ah, nothing to do with that. No fans. So sad. What they also did with La Cartou has really nice how they filled up the seats. Really? Yeah, the the the car has been renovated. Has a lot more sitting now. And it's beautiful down like it's like it's I was very positively surprised. Like I had heard that it was very cool inside. But I think now I think it's a good stadium to host the final. Like I had a lot of hate for it because like we've been talking to him many times. With the running track around like running tries are great to work. Like if you're working, but for fans they're they're terrible. But yeah, so so different to the 2021 final last message trophy. So different. Really, really, really different. Like I watched footage of that final. The day's prior, the vlogs that we posted and all that. And I was like so depressing. It was really depressing actually because. Like in the moment it was sad, but I think now it's even more like when you look back, it's like. Nah, we we were not conscious. Obviously we were we were not conscious that that it was sad at the times because we were just like in the middle of the COVID routine. So you were already trying to like you were already getting used to empty stadiums. Yeah. So another empty stadium was like, whatever. I had forgotten what it was like, I think. If you see Saturday like half stadium white, half stadium, Blau-Rana. I was. I was. I was. Yeah, but I felt the guy in. Yeah, but probably. Yeah, but probably. Yeah, so I was like reverse, reverse. Yeah, for you. Reverse, reverse. Yeah, reverse, reverse. It. Oh, so I want to say it. But you already said it. So. No, it was just the atmosphere was amazing. And I think Madrid fans were a little bit like maybe even down a bit before the game because of everything that happened the days before with the refs and stuff. We won't get into it. But the Barza fans were just loving it. I mean, you were you were also in Valenciano in Mistaya. Well, it was in Benitoia, Marín. But again, Valencia. Yeah, yeah. Yeah, yeah. Again, Valencia. Yes, but I was working like this. This day is also I was thinking, okay, this is my first final. I'm not working. This year has been the first full year that we're going to games not working. I've been enjoying it so much. Yeah. Like it has nothing to do. Like I appreciate David Touta a lot. As I said, I have said our former boss. But not having him text me like 50 messages during a game was really a cool experience. Like I'm not working being able to do whatever you want. It is final. I didn't even create content. Yeah. I was like, I'm just going to leave it. You know, I'm not letting the screen or my phone leave the game for me. Like I am feeling it. I am there. I am with my people. I am trying to enjoy the game. And I was filming because it's just inside of me. I cannot. Yeah, it's a reflex. Yeah, it's a reflex. It's a reflex for me. And I still was filming some stuff. But I definitely was not like, I will do a vlog. And I had this content plan in my head. Like I will do three TikToks. And I just wanted to enjoy my first final as a fan. Because it's so much better. Yeah. So much better. Like I am looking forward to hopefully more. Well, the women final for sure. I was going to mention it actually because I saw five stories from you. Myself, I also kind of, I didn't know that I wanted to like fully watch the game. So I kind of found out like before the game, you know, when I started like doing some pre-match content and I thought, wait, I'm not going to be sitting here and spending time like editing my stories and posting. Also, you know, we didn't have any obligations. So this also like, okay, I'm not going to be on Instagram or my phone or whatever. But that instinct of like every time like something happens, like you grab your phone and you film yourself the reaction stuff. I did have a lot of content, but like from 30 minutes before the game to, I think, two hours after the game, where I did just post it like what a crazy night. I didn't post anything. I just like also enjoyed the moment and I saved everything for the day after. And yesterday I knew I had a seven hour train trip back from Sevilla to Barcelona. So I knew that I wanted to post stories. Yeah. I can post stories there. So I posted 20 stories yesterday, like a good, good old days bar, so recap the day after. All of a sudden you can also get more creative, I feel, when you can build like your storyline for yourself. No, definitely, definitely. That's a good topic for another content. I have for another episode like planning versus improvising. So I'm always on the improvising team in general, but like, especially in live shows and all that. But I think you cannot really get creative because you have like a split second to post and you have to post 40 stories in the same night, the same game. So you really have to like, you don't have the time to get really, really creative with that unless you plan ahead or you just post after. So in your case, actually, like posting after you can really get more into the detail of it. It was fun. Yeah, for me, it was like a vacation. Like I still wanted to create and I cannot get the creative outside of me. Like I do, I fell, I take pictures of the people around me, but it was really, I was doing it for the fun, not for like posting because I had the need, whether because it was work or because I was like for personal content, but it's also working and for me. Or with the brand. Well, exactly. For me, that is a job like I cannot fully have to deliver exactly. I cannot fully enjoy like, if I want to do nothing, if I want to drop my phone, if I want to do whatever, like I can do it. I don't have to like work or, yeah, no, it was a great experience. Great experience. And for me, it was still like a bit different because with the accreditation, also went to the press center. Yeah. So in the press center, you come across all familiar faces. From back in the days, where we were walking in the press centers, if it's journalists or even like the guys from Ramad Rit TV. And I told them, thanks for coming. And they were like, they were looking at me with like a cheeky smile, like you bastard, you know, like always like, always on edge, always like trying to troll people. And they said, yeah, you guys are going to win it. I said, no, no, no, don't give me that. Don't give me that. I don't want, you know, I don't want this like. For sure. Yeah. But also the favoritism. This is something I didn't like before the game. Like we were like overly favored. Yes. You know, we like to be like a bit like not, I wouldn't say the underdog. The dozok, yeah. It was like realistic, maybe slightly pessimistic, you know, just in case, just in case the worst thing happens. So this whole like, you're the favorite role. No, I don't know. Because we are not dramatred. At the corner in the, in the, when Chormani made that corner, I thought, oh, fuck, here we go. Here we go again. But then this is what I said to my friends. I said, even if we lose an extra time, like, you know, I'm okay with that because we showed character, we made it to two. We came back into the game, you know, we showed that, okay, they're not just going to score two goals and win it, you know. No, we came back into the game and after that, we even showed more character. I mean, It's a fantastic group of guys, huh? Exactly. That's, that's what I've been thinking a lot this is. Like, this is not the first time that it's happened. Like it's really cool that it's happening in a final and like, entromed Madrid, which is like the best scenario where the team can, can show this character, but it's happened before during League of Games. It's happened with Champions League moments where you come back and it helps build this strength and this belief, obviously, but yes, 100% agree with you. I don't like the favorite stack. I like to be realistic and more, yeah, it's not realistic. It's not pessimistic. It's not the underdog, but it's like, being really focused on you have to work for things like you cannot get lucky. Like Barca, when they win finals, it's always because they've played well or they like put their everything like I don't think Barca gets lucky in finals or in seasons where they get championships. I also don't think we have to work always twice as hard. So I also put like a story of like against everything and everyone and that really also felt this way. Last three years for work, I had to attend three Champions League finals and I've seen Madrid lift two trophies and that was not as great. So I'm happy that won't happen this year. One Guardiola, best. You had one Guardiola. I don't know. But then also the two like Madrid ones were like, why? No, no, that's so hard. Why do I have to be here, you know? With the door one. We just pretend like there was no game. You didn't go pitch side after the final last year, right? You were with me at the Haynik and... Yeah, we were just chilling. No, so... So hard. What I also liked about this game is because being pitch side, like some players jumped over the leadboards. Gavi and Adarjo, they jumped into the action and into the arms of the fans. And your instinct is 100%. The phone is out, you're there, you're filming... When were you sitting during the game exactly? Like what was your position? Left from the goal. Which goal? So the bar's the goal. Are you moved? No, no, I stayed there with the whole game. So which bar's the goal? I'm from the bar's the fan. In front of the bar's the goal. Ah, okay, bar's the goal. I was there the whole game, so... I saw the Ferrantores goal, but also the Cunde goal was also scored on Argo. Yeah, again, yeah, yeah, yeah. And people jumping all the time, like on our side, so... That was pretty crazy. But then it was a moment. So cool. It really at the end of the final whistle, where everyone just came celebrating with the bar's offense. And I took my phone out and I started filming with the lovely 0.5. We could just do like this. I knew you were going to say it. And it takes everything. And it films everything. And it was such a nice moment because this is, I think, also a bit of the contrast. This is why, like, the position I was in on Saturday is probably like, won't happen again or will happen very few times. But the fact that you can sit there and basically not really any work, I was just accompanying them. Totally. I was just chilling. That is a dream job. Yeah, that is actually the dream. You totally out there. That moment. That little time frame. Absolutely. I saw Sarah and Mai. I saw them on TV. And they were... After and the highlight and stuff. Sarah Mai and Uri. And they were like, grinding. Like, and you see, I saw in their eyes, like the stress that we had... No, of course. When we were working. I'm recording, I'm posting. I'm sending, I'm recording, I'm posting, I'm talking, I'm communicating. The things have to be checked. Validated. You cannot make mistakes. Like, you film, you post. Nothing's gonna happen. I know, okay. But if you're posting from the club account, like, what if there's something in the background, there is a fan that is saying something like, you need to check everything. Like, you need to take care of a lot of things. Anything you liked, particularly, from the content after the games. To be honest, I haven't, like, yesterday. I tried to... Like, immediately when I came back, I came back after the game. I watched the game highlight. Like, extended version of it. AI powered. I found on YouTube, first video, 12 minutes perfect. That gave me a good highlight. Video, I was really, I wanted to relieve the game because I really enjoyed it. And also, I hadn't seen the trophy lifting moment because I had to leave the Kartuha before that. Because you had to fly, no? Because I had to fly. Yes. So, when did you leave the stadium? After the Kunde goal. Oh, wow. So, you were not even sure if Barso is going to win it. I mean, yeah, no, I wasn't sure. I... But probably, when walking out, like, the game already finished. The penalty of sight situation that happened after the Kunde goal. Like, I didn't see. So, I left my Kunde scores. Celebration, my friends say goodbye. I run outside the Kartuha. I think I had to be at the airport at 3. I had to go by my hotel to pick my bag and everything. And I had an Uber waiting for me at 1. I had postponed it 15 minutes. But I didn't want to, like, be late at the airport under any circumstance. Because I needed to get back home, obviously. And I have, like, a lot of PTSD from Barcelona of getting taxes and getting to the airport in Barcelona. It's, like, so hard. The mobility, I think, is terrible. In general, it was very bad at Kamno. It is awful at the used compliance now. But in general, the city, like, mobility-wise. I don't think it's great. And I'm always very stressed when I go to other stadiums on how will I get back. So I had the pressure to get to the airport, and I had to leave. So I'm running out of the Kartuha. And I knew it was, like, 40 minutes walking. It can be easily 20 minutes running, good speed. And I was like, okay, I'm gonna run with my fancy bag and my fancy outfit. And I'm just gonna run like I'm running. And I hear the Karta. I had the radio on, but obviously there's some delay, like 30 seconds. And I hear, like, people screaming, you don't really know what's happening. They hear on the radio. It's a penalty for Real Madrid. And, like, there's no way. This must be, like, 119 minutes. Did people sing it, you? Like, cuz it's a game-sevent, the K-E-Poson. No, I took pictures with people randomly on the outside of like Kartuha. I'm gonna take a picture with you. I'm like, I'm running to the airport. Can you see me? Like, I'm literally running. I was running and no, no, no. There were Madrid fans living already. I was lucky to find a taxi. Went to the hotel, picked up myself, back to the airport. And got to my flight. I was really scared. And then I wouldn't be able to come back. So yesterday I wasn't, like, checking all the content because I wanted a day of vacation before today, because it's gonna be a very busy week for me work-wise with Flatt Pink. And I wanted to, like, detox and not watch a lot. So I, from after the game, like, I've seen the pictures and I've seen the videos, but I haven't seen any creative content that I would say. But probably because I haven't seen it. I'm not saying it's not there. I just haven't come across it. Salty. Have you? I haven't actually, I haven't seen anything. Maybe they're either. Actually, seen any creative. I think the angle that David, Sarah, had like was nice, like, like back in the days, like people, like the players took pictures with their kids. And now the kids took pictures with their parents. So I think that was a nice angle to look at it. First episode in. Always be creating podcasts or? I've been to Regina. We're still not, Jure is not out on the name. So, of course. Final speech on why should it be always be creating. I don't care, honestly. I like both. I like both equally. Like we created, always be creating handles. I think it's fine. I mean, like, I think also time and the people make a name, right? Like now I shouldn't, don't think you should give too much importance to a name. So, yeah. Did you give the name double top? Yeah. That's a good name. But also there were other 20 names. Like that were in contention. And then we kind of, what I did, I sent them to my 10 best friends and asked them to pick three. And double top was the one consistently coming back in all of them. You have 10 best friends. Huh? You have 10 best friends. No, like 10 good friends, 10 good friends, 10 BFFs. 10 good friends. So, and then double top was the one coming back. How did you pick Flapping? I didn't pick it. I'm very bad naming. So big. Very bad. Well, I mean, I made the final pick, but Eric, Eric Seral. Yeah. Yeah. It's a good name. And since it's very different. They only wear pink. Yeah, I wear pink all the time and I order flat whites all the time. So, it's like the perfect. Flapping. That's good. Yeah. It's a thing. Unique. It's very different. It's very, I want it. Out of the box. For another episode, the other names. I think the sound was good, no? The sound. The sound of this podcast. Yeah, I don't know. I'm not hearing it. So, like, it was a good. I'm pretty sure it's good. I also know why. Probably because of these sure microphones. I'm very sure. The sound was good. No, big, big shout out to, to sure, for setting us up with this nice microphones. Make our sound crispy, hopefully. Any last words, Georgina? What should the people at home do? I... If they're now quite like... So, you always have three types of people, no? Like, people who like this episode, people who then like this episode, and people who are contemplating it, they're like this. What do we tell the people who are contemplating? We tell them to give us a try to follow us, to follow us on the handles that we still don't know. But you can find us somewhere and those followers there. And whatever you're listening to, wherever you're watching this, just hit the subscribe button and yeah, comment. Share with your friends. Like, if you're into marketing, if you're into uni and want to learn a bit more about behind the scenes, share these around, I think they are good insights. Not from us specifically only, but from people who will be on the podcast and you can learn. And I hope to be here again next week, our head of Milan maybe? Yeah, we could. Yeah, for sure. For sure. For sure. Whenever we can, we will record, so... For sure. For sure. Okay, that's it, that's wrapped. Okay, thank you, bye.