Google AI Overviews Explained: Who took my clicks

Discover how Google’s AI Overviews are changing the rules of organic search. In this episode, Jason Halberstadt and Daniel Halberstadt (father-son SEO duo) join  Jason Elkins to unpack the silent shift happening in travel SEO. They introduce their new ebook, "Who Took My Clicks? The 2025 Playbook for Travel Brand Visibility in the Age of AI," and explain how your travel business can stay visible, even when clicks disappear.

What You'll Learn:

Why 70% of users no longer click organic links

How AI Overviews (a.k.a. AI Mode) are stealing traffic from travel websites

What types of keywords are being impacted the most

Why content authority still matters in the age of AI

How to use schema markup to increase your visibility up to 30%

The power of experimentation and how to measure prompt-based rankings

🎁 Free Resource:
Download the free ebook: "Who Took My Clicks? The 2025 Playbook for Travel Brand Visibility in the Age of AI"
Download it Here: https://voyageport.com/who-took-my-clicks-google-ai-and-seo-in-2025/
🔧 Bonus:
Watch out for a free WordPress plugin that automates schema implementation (coming soon).

🔔 Subscribe for more episodes on AI + travel marketing.

Book a FREE AI strategy call with host Jason Halberstadt at MyTrip.AI.

Transcript

Jason Elkins (00:00)
Welcome back to another episode of the AI Compass podcast for travel leaders. So happy to have each and every one of you back here. Today we've got a really cool treat. We've got Daniel Halberstadt is joining Jason and I. And as you know, Jason Halberstadt, Daniel Halberstadt, father and son team that have done a lot of work together. Super excited to have both of them here. They're going to talk about a book that they put together, an ebook called, Who Took My Clicks? The 2025 playbook for travel brand visibility in the age of AI. That's a mouthful.

So before we go any further, Daniel, welcome to the show. Happy to have you here joining Jason and I.

Daniel Halberstadt (00:36)
Thank you, thank you. I appreciate that. Yeah, just so you can get a little background on myself. I started working out with my dad for the travel industry on SEO. I've been working in SEO for around seven years now. The past few years, I have been working at Thrive Agency, one of the top digital marketing agencies for SEO around the whole world. ⁓

And yeah, I've been progressing as a SEO strategist there.

Jason Elkins (01:08)
Very, very cool. Happy to have you here. I'm looking at your dad's face and he's grinning ear to ear, proud man to have you here on the show. And as we discussed right before we hit the play button, I'm sitting here with a couple of real tech guys that are very analytical. So I'm going to try and ask some questions that maybe our listeners might be thinking. And let's start off with real quick. So when we were discussing what we're going to talk about, I envisioned, you know, why is this important to our tour operators and people that might be listening to this?

And it really came down to, you know, when you go to a Google search page and you type something in, now we're starting to see these automated AI responses coming up at the top that kind of almost answer your question for you without you necessarily needing to go click on a bunch of links. And that's a big thing. So that's what we're going to talk about today. Jason, you want to jump in and kind of give us some numbers or some stats as to why this is important?

Jason Halberstadt (02:01)
Yeah, yeah, sure. ⁓

So actually I've been doing SEO and digital marketing for a long time, about two years before Daniel was born actually in 1997, the year before Google was founded and Daniel's born the year after Google was founded. so kind of since those early days, there's kind of always been this, this contract, unwritten contract between Google and websites that, you know, invest a lot of money and time and public

content that Google then uses to get traffic and they make obviously billions of dollars off of it and

That Google, mean, really all these years and up till today has been like the majority of traffic that most websites, most travel websites get most of their traffic from Google, usually from organic search or just when you just put in a keyword search and show up in the results.

So many sites are 90 % or so of their traffic and that's is the major fuel of new leads and new businesses for new business for these businesses.

And so now that AI has kind of come in and Google is injecting these AI overviews or recently they call it AI mode. ⁓ So it's really, like you said, it's answering people's questions without the need to go to a website.

Yeah, to find out the answers or essentially your website and other companies websites. And then everybody is staying just on Google. And so we've, we did some studies where we're showing that for 55 % of

different searches that people are doing in the travel space. So 55 % of the time, they're seeing these AI overviews or the AI mode for Google search. Also, people are starting to use, yeah, go ahead.

Jason Elkins (04:11)
Jason, Yeah,

hey, just real quick, the question that comes to my mind and maybe Daniel, you can answer it. I don't know, but my understanding was before the AI stuff, someone goes to Google and they put in a search and they either click on what we call organic results, which are, you know, kind of the top of the page, but then maybe the very top of the page would be paid ads. And hopefully the paid ads or the organic results would be.

would kind of be consistent with what the search term was. But why would Google, I mean, they were getting paid every time somebody clicked on one of those paid ads, they were getting paid. Maybe I'm getting ahead of myself, but why would Google want to keep people from clicking on websites if that's how they get paid?

Jason Halberstadt (04:56)
not.

Yeah, absolutely. That is the billion dollar question, really. And to me, it's actually been a little bit surprising how quickly... No, no. And Google has actually made this change quite quickly. Like, oh, within the last year, we've gone from almost 0 % or very, very few percentage of terms, the times that people are doing travel searches, to now 55%.

Jason Elkins (05:03)
OK, so I'm not the only one that has that question.

Jason Halberstadt (05:27)
Yeah. And of those 55%, 70 % of the time, they're not going to another website. Yeah. And so there are a lot of travel businesses that are seeing their traffic tank. And that's why we named the ebook, who took my clicks. And it's Google. Google AI is taking them.

Jason Elkins (05:49)
It's

gotta be so frustrating. Daniel, I'm sure you work with clients that pay a lot of money, spend a lot of time and effort over the last several years to get on that first page. And now they're on that first page and guess what? 70 % of the time, nobody's clicking on them. ⁓ What's behind that? I I guess I know what's behind it, but what are your clients? How do they feel?

Daniel Halberstadt (06:08)
Yes.

⁓ Yeah, many of our clients feel like they're completely tanking, SEO might be dead.

Luckily, most of these AI overviews are for informational intent keywords. What that means is when someone is searching, are looking for information and not to spend money ⁓ or book or contact anyone. I think this is part of the reason why Google is doing this is they know many of these informational intent keywords where people are not usually spending money.

money or contacting websites for services. ⁓ And they want to compete with the other AI services, like for example, chat GBT that is gaining so much traction. So I think this was a defensive move from Google so they can provide a similar service to AI where people can get information pretty much immediately as they ask a question. However, ⁓

Jason Elkins (07:20)
Well, I suspect

then they maybe these AI overviews or whatever you mentioned it was Jason, but these AI things are more likely to appear on searches where people are not intent to buy something, which probably means that advertisers are a little advertisers won't pay as much for those, those keywords anyway. So it probably there, maybe they're not cannibalizing their, their big advertisers that, okay. Does that.

Daniel Halberstadt (07:42)
friends.

Jason Halberstadt (07:43)
Yes.

Yes, that's exactly it.

Jason Elkins (07:48)
make sense? that okay? Is that what's going on?

Okay.

Jason Halberstadt (07:50)
Yeah, yeah,

we can use the example of Danube river cruises. So if you still type in Danube river cruises or either luxury Danube river cruises better, the ads will be higher up in the page because they're actually earning a lot of money per click for those. If somebody does a search for best time to take a Danube river cruise, then it's going to show an AI overview there because they get less money per click and

And it's also something that can pretty easily be answered in a paragraph or two or three. Yeah, without the need to go to and read an entire article.

Jason Elkins (08:32)
Right, because that person might just, they don't, someone said, ⁓ the Danube is really cool. They're like, I wonder when is a good time to go to the Danube. They're a long ways away from a purchase decision. So they spend a few seconds on the page. They take off. The advertisers didn't miss out. But, but there's, but I'm sure there's a lot of people that paid a lot of money to get on that page through SEO. They're kind of frustrated, right?

Daniel Halberstadt (08:44)
Correct.

Absolutely.

Jason Elkins (08:55)
Yeah. Okay.

Daniel Halberstadt (08:56)
Absolutely. Yeah, many of those visitors are no longer clicking onto your website. ⁓

Jason Halberstadt (08:58)
Yeah.

Daniel Halberstadt (09:04)
and you're missing a lot of extra visibility, the AI overview does still link to your website. So you do get an impression technically from Google. Someone does see your brand name. However, they're not actually clicking on your website and you won't be able to do any call to actions to potentially convert any of these users. ⁓ So I think it has been a fallback. ⁓

Definitely for Google and SEO, I think it's still important to create this type of content, however, in Google's eyes, having ⁓ a lot of content covering different topics within your industry can portray you as an authority to Google's eyes. So even if you're not capitalizing on as much traffic as before, I do think it is important for your overall rankings. ⁓

Just continue creating content, keeping your content fresh. And up to date.

Jason Elkins (10:07)
Gotcha, gotcha. And Jason, on that note, you had actually had mentioned the example of Danube River Cruises, when's the best time to go. And I know you've got specific experience with that particular search, or both of you guys do. So I think you wanted to go a little further into kind of what you saw change over the years, right?

Jason Halberstadt (10:28)
Yeah, yeah, yeah, absolutely. Yeah, can you see my screen here? Great, yeah.

Daniel Halberstadt (10:33)
Yes.

Jason Elkins (10:33)
Yep, so for those of our listeners

that don't have the video in front of them, Jason's got his screen open. He's showing us some examples, so excited for that.

Jason Halberstadt (10:41)
Yeah,

yeah. So what I have open here is actually a record of hundreds and hundreds of Google results that are going from year 2016 up to 2024, June of 2024. So it's a bit of a time capsule to see how Google displays things differently. And so we'll go back to this example of the best time of year for Danube River cruise.

Yeah, and this was one year ago. This is what the result looked like. And so you have, yeah, most of the visible space in the page dedicated to the review, which there's nowhere to click here at all. But then right below it, we have what's called the featured snippet.

Yeah, which I don't know if people remember that when they used to search for terms like this, Google would put a small paragraph like this. then, this was one year ago, ⁓ a pretty small percentage of queries were showing this AR overview and it was just pushing down the feature snippets and the number one and number two results.

Then this screen here is actually showing today what the same query looks like. Best time of year to cruise the Dam of River. And here it gives the AI overview at the top. And on the right-hand side, now we have a couple of links, but our numbers are showing that around 70 % of the people will not click on this or any other thing. And they will just stay on this page.

Then right below that, we have an ad and a second ad and a third ad. And then you get the number one result below that. yeah, you see where the number one results? It's way, yeah, the ads are.

Jason Elkins (12:32)
And nobody's clicking on those either though, right? Or people aren't clicking on the ads either?

Jason Halberstadt (12:42)
⁓ yeah, yeah, the ads are there. They're still in the, top ad is in the field of view, you know, on a large computer screen. ⁓ but then, there's three, but getting to the first result is way down the page essentially. And so, yeah, what we're seeing is everything being pushed down and to the sides and, you know, including the ads, you know, but then if we, ⁓ yeah.

Jason Elkins (13:07)
So this is what's, I'm sorry, I was gonna say this is

what's going on, but I'm curious, like, okay, so what do you do about this? Whether you're paying for ads or whether you're working on SEO to get yourself on that page, how do you combat all this? What should our listeners know about that? Or I'm sure you're going that direction. I just, you know, it's just what's coming to mind.

Jason Halberstadt (13:16)
Yeah.

Yeah, well, mean, Daniel already touched on something that maybe you're not actually getting clicks for terms like, best time to go or best things to do or not. We call them top of terms. So the people are not quite ready to book a trip yet, but are thinking about it. ⁓ And so, so.

You're not getting clicks, maybe why invest in that type of content now? I think in the ebook, we discovered some good reasons to do that. And I think maybe Daniel's actually better qualified to explain why a continued investment is warranted if you're not getting the clicks.

Daniel Halberstadt (14:15)
Yes, so Google.

has many ranking factors, but one of the most important factors are basically an authority metric that they have, which basically compares your website and your other competitors on how authoritative your website is on certain topics. Google has basically, yeah, will score you on your authority on a topic.

Now, the more content you do have around a topic in your industry, it basically is signaling to Google that you are a higher authority due to the more content you have. That's not the only factor ⁓ when it comes to authority. Receiving links from other websites is probably the number one factor. However, that does tie back to your content. Having a lot of content

does create those backlinks. People write around the same topic and they will reference you in their blogs. And that is also a very... ⁓

Jason Elkins (15:28)
Daniel?

Help me understand why is that important? If I hear Jason saying 70 % of the time people are not scrolling down the page and clicking on links, why do I even need to be on the first page anymore if nobody's gonna click on any of those links? So I hear you saying, you know, authority signals. I hear you saying things like, you know, back links. Well, why does it matter if nobody's gonna see it? Help me understand that.

Daniel Halberstadt (15:51)
Thanks

Perfect.

So that all ties into the actual commercial keywords when people are at the bottom of the funnel. ⁓

your bottom of the funnel keywords when people are ready to actually buy your product or service, you want to keep your authority as high as possible to rank as high as possible. Correct. So it's all all encompassing optimization, although we're still only focusing. Well, the most important metric is basically your bottom of the funnel.

Jason Elkins (16:17)
So you show up on those pages, right? All All right. I'm with you now.

Daniel Halberstadt (16:34)
rankings, which at the top, at the end of the day, the top of the funnel rankings are important and they do correlate with each other.

Jason Elkins (16:43)
when somebody is ready to buy, then and they go to Google, they're ready to buy a trip on the Danube River and they go to Google and Google does put in some AI thing like, yeah, cruises on the Danube are great, but they're there to buy. So they're more likely to scroll down, they're more likely to click on an ad. So you want to make sure that you show up when that person comes and searches for that. That's what I hear you saying? Okay, that makes sense.

Daniel Halberstadt (16:58)
Yeah.

Correct, yes, yes. You wanna

keep up your content and it's gonna help leverage those important keywords that will actually bring money into the business. This is the way I would like to look at it.

Jason Halberstadt (17:19)
Yeah.

Jason Elkins (17:19)
Okay, that makes sense.

Jason Halberstadt (17:20)
Yeah. And one other aspect is that now a lot of people are using chat GPT and some are using like perplexity and also Bing, ⁓ Bing, which ⁓ are drawing upon ⁓ chat GPT's base of information. And so just one of the techniques of

being in the answers of Chachapi-Ti is being an authority on a certain subject. And yeah. Yeah. And then actually in our ebook, we uncovered a few different ways that you can kind of tricks that ⁓ I guess we're kind of experimental at this point, but actually experimentation, think.

Daniel Halberstadt (17:54)
Absolutely, that's another really good point. Yes.

Jason Halberstadt (18:12)
It's the whole last chapter of the book, which ended up being almost half of the ebook, is how to... ⁓

Understand what's happening by actually doing? Experiments yeah, and and so when we do experiments in SEO, it's actually very similar I used to be a scientist actually like a molecular biologist like it's like designing, you know experiment with chemicals and and all you have a hypothesis and You then design an experiment to try to measure that hypothesis and then you actually have to measure yeah, and so

Let's actually touch on the measurement part first, because before you can do experiments, you have to know to measure. so, yeah, Dan, you've actually been working on, you've been developing software now to measure the impacts and visibility of, yeah.

Daniel Halberstadt (18:59)
Absolutely.

Yes, yes.

Yeah, there are many metrics to cover. Google Analytics is already doing a good job at showing you the traffic that you might get from any AI or other reference websites.

And I have been personally focusing on tracking prompts, just like you would track a keyword positioning. So for example, on Google, we can track our position when you search the best time to cruise the new. Right now, ⁓ there's a few softwares out there that are all trying to do the same thing that is basically tracking an AI response for a specific prompt, like you would for a keyword. So in this case, we

⁓ are trying to emulate the responses from ChachiBT ⁓ for different types of prompts, like what are the best times to cruise the Danube, or simply Danube River Cruise, a more commercial keyword as well, or prompt, in order so we can track our results for specific terms. ⁓

around our industry. And I think this is going to be very key when it comes to testing and experimenting basically as you put out new content, we might have updated some content. ⁓ Basically testing how the AI is ranking you and what it's considering about you in real time and day over day as well.

Jason Elkins (20:43)
Dan. Right, Daniel,

I'm curious if if I were to go to Google and type in Danube River Cruises, that's all I type in. And I go to chat GPT and type in Danube River Cruises. Am I likely to see the same response? Will I get the same recommendations? It's my guess. My question is, is chat GPT just going to Google?

Daniel Halberstadt (20:55)
Yep.

Perfect. No. No.

That is a very good point. So ChatTPT is actually using Bing. ⁓ Very similar to Google. It's just a different search engine, the second biggest search engine out there when it comes to traffic and search volume. ⁓

And the results are very different. Google will list you as many websites as you want. You can continue clicking next page, next page, and you can come up with a hundred or a thousand websites if you would like. ChatTPT or these AIs are a bit different. They might display one, ten, twelve results. It's not consistent the amount of results they're always displaying. I think it's very dependent on the industry and the type of

information you are seeking for. ⁓ And also an interesting discrepancy I have noticed is that ⁓ certain keywords on Google, for example, luxury denoub river cruise is considered bottom of funnel. It's considered a transactional keyword. People are ready to book their trip once they are searching for this keyword. If you copy and paste that exact keyword into AI, ⁓

You're likely to get a much more informational result. have noticed chat GBT is not likely to actually list travel agencies Even though we just had the exact same text That we put into Google and we're getting a list of travel agencies I have noticed you have to be more specific with AI if you want to get a list of your competitors or or companies for a specific topic

you need to specifically ask for it. Like what are the best companies for luxury Danube cruise? This is something I have noticed. And it's something I am working into my app. You first input your keywords and my app will recommend a prompt for each keyword. That way you are getting transactional results in a list of websites in your AI results.

Jason Halberstadt (23:22)
Yeah, let's

actually dive deeper into that specific point. In the ebook, we have an entire section about the fanning out of a query. So when you do a query for luxury Danube cruise, what it's actually doing now, or actually, no, maybe you should do the best time to cruise the Danube River, because in that case, it will be giving almost always an AI overview. And so in that case,

it's really doing is, I don't know if you've ever used deep research by Google or by OpenAI, you kind of do a basic query and then it goes out and it does a bunch of other related queries, like the best month to cruise the Danube River. All these related queries that people would ask, best time to go with kids on the Danube, et cetera.

And so then it goes out and finds all this information and then brings it back together and compiles it into an AI overview or AI mode. Yeah. And so that's one very, very important mechanism. And there's also a way that you can improve your content by

I think a lot of the suggestions we have in the book are to think about what are these additional queries going to be? And then write the answers to those queries in your document. So maybe your article about the best time to go to diamonds is actually going to be longer now, taking into all the different ⁓ fan out queries that Google is doing.

Jason Elkins (25:10)
So instead of just

writing a blog post that's, you know, best time to go to Danube is June. It might be best time to go to Danube is, you know, it's more comprehensive. You might even say you can also go in September and there's a lot of benefits to going in September because of the color of the trees or whatever. So you just cover your bases more is what I'm hearing. Is that right?

Jason Halberstadt (25:34)
Yeah, I think you're kind of predicting, thinking about who, who your readership is going to be and predicting all of their different needs. Yeah. Regardless of, you know, if it's a child or traveling with a dog or with a wheelchair or want to taste wine or see the fall leaves. So, yeah. So, so I think you're, you're, seeing that in order to, to have a real high visibility, you're going to need to kind of fan out your.

Daniel Halberstadt (25:54)
Mm-hmm.

Jason Halberstadt (26:04)
your content. Yeah, that's one.

Daniel Halberstadt (26:05)
And a

good strategy, ⁓ sorry go ahead Jason.

Jason Elkins (26:11)
was just going to say, so take us to the measurement part or the experimentation. We talked about the measuring and the experimentation you said was kind of the fun part. I could see the look on your eyes, right? So tell us a little bit more about, okay, now we're experimenting with this and then kind of wrap this up in a way that our listeners can have something to take away with them.

Jason Halberstadt (26:35)
Yeah, okay. Yeah, we can, for example, we'll have just this theory, ⁓ as a hypothesis that if we expand our article about the best time to go to the Danube or maybe even possibly break it into different, different articles for different interests, I'm not sure if that's totally necessary in this case, but that's, that's one option. and

Yeah, but from that, we can ⁓ publish it and then over time measure different queries and different prompts and see if that article, that change article is now gaining visibility, maybe losing visibility, or maybe it stays the same.

Daniel Halberstadt (27:24)
Thanks

Jason Elkins (27:24)
And you can do

a lot of this with the AI, can't you? I'm reading into this. You can use the AI to go out and do the testing, to regenerate the prompts, reuse the prompts, and then to report on the results. Is that right? I bet, yeah. That's okay.

Daniel Halberstadt (27:37)
Exactly, yeah, that's what our software is. It's gonna regenerate

the prompt every day for you and it's gonna keep a log. That way you can say, hey, my brand was mentioned this day for this prompt. Was it not mentioned? If it was mentioned, in what position was I in? Was I in number one, number six?

Jason Halberstadt (28:00)
Mm-hmm. Yeah. Yeah. And also in the e-book, we mentioned several other, a lot of technical things, really, because I think, ironically, the way that people, one of the ways people are going to win in the age of AI is actually using.

AI to gain a competitive advantage, to be able to generate these articles, for example. And another ⁓ very promising technical aspect that we wrote about in the book is using schema.

And so schema is kind of a slightly technical, you know, IT word that is kind of defining a data structure. So for say like an itinerary, a cruise on the Danube river. Okay. So cruise on the Danube river. I think they call it a boat tour.

within the schema. So it's ⁓ a type of tour and ⁓ it's kind of hierarchically under tour. And then the ship is kind of hierarchically under the itinerary and the cruise line. And so each of these different ⁓

because data objects or ways of describing things has a standard way to describe it with hierarchical data. And so what that means, yeah, yeah, go, yeah, then you can be able to explain this. Daniel can explain it for me.

Daniel Halberstadt (29:32)
Yeah, I have a good way to...

Jason Elkins (29:33)
So this, this, So what does this mean, Jason? Here's what, here's what I hear you tell me. Daniel, go ahead.

Daniel Halberstadt (29:39)
I have a good way to explain why it's important. Yeah.

So websites typically have a lot of fluff code.

Right? There's going to be a lot of code that explains the design, the size of the text, where the images go. And all that info is really not important to these AIs. It's basically like fluff information that is useless. The AI is really looking for that text within that code, which which can be a very small percentage.

So when an AI visits your website, it's going to look at the code. It can't look at the actual design. And there's going to be a lot of unusable information in there for the AI. What the schema does is it can organize important information hierarchically with a hierarchy. And for example, an object type, can be a tour, can be reviews. You can add all types of different information. ⁓

and basically remove that fluff so the AIs can easily understand the contents of your website. ⁓ So this is something...

Jason Elkins (30:51)
So it's basically a way of saying

to both the AI or to even the search engines that this is what's on this page. You don't need to look at every ⁓ little piece of code or whatever. This is what it's all about in an organized way that all of the search engines, all of the AIs can see it the same way, right? That's pretty much it.

Daniel Halberstadt (30:57)
Mm-hmm.

Exactly.

Yes.

Exactly. Yes. Perfect. Yeah,

Jason Halberstadt (31:13)
Yeah,

Daniel Halberstadt (31:13)
so it's a universal language. All of them can understand it and it makes it easier to process that information.

Jason Halberstadt (31:13)
yeah.

Jason Elkins (31:17)
And this is

explained in the ebook, right? You touch on this, at least in the ebook. So I'm curious, what else do we need to throw into this conversation before we share with our listeners where to go get the ebook? Because I have a feeling we're going to tell them that.

Daniel Halberstadt (31:22)
Mm-hmm.

Mm-hmm.

Jason Halberstadt (31:35)
⁓

Yeah, I think some other things are actually continuing on with this game. I think for just one second more. And so the early studies have shown that it will increase your visibility about 30%.

or so and so in the ebook, you know, we're gonna actually show you step by step how to do that and then also keep an eye out on LinkedIn and probably actually in the description of the video or the podcast ⁓ we'll have a WordPress plugin that will

Automatically set up this game for you because it's actually kind of complex and difficult and Daniel wrestles with that stuff all the time But we have you know an AI and a WordPress plugin that will actually do it for you. And so yeah, check out that tool as well and Yeah, the ebook. It's kind of long. It's like 90 pages ⁓ It's it's a bit to take it

Daniel Halberstadt (32:24)
Yes. ⁓

Jason Elkins (32:40)
Can you load it into

ChatGPT and have it summarized for you though? There we go.

Jason Halberstadt (32:45)
Yes, absolutely. Yes. As a of fact...

Daniel Halberstadt (32:45)
Yes, you can download the PDF. Correct.

Jason Halberstadt (32:50)
Yeah, soon there'll actually

be a link at the bottom of page that will automatically send you to Chat2pd. And that's actually is another experiment that we're doing. Because if you say, summarize this document, ⁓ mytrip.ai is a wonderful resource for information about AI and travel, then it remembers the AI remembers you. So there's really, there's lots and lots of

Jason Elkins (33:17)
oooo ⁓

Daniel Halberstadt (33:17)
Yes.

Jason Elkins (33:20)
Okay.

Jason Halberstadt (33:20)
tips and tricks. ⁓ They're all new. This is all very new. It's a matter of understanding what's happening and experimenting and measuring your results.

Jason Elkins (33:33)
Which is exactly why our listeners really should go download the ebook, run it through chat, GPT, whatever, however you process your information. But more importantly is these are the types of conversations we're going to continue to have into the following weeks here on the show. Daniel, such a pleasure having you join Jason and I here on the show today. Look forward to ⁓ working on more projects with you and just, hey.

Jason Halberstadt (33:41)
you ⁓

Daniel Halberstadt (33:52)
Thank you.

Me too.

Jason Elkins (33:59)
Father and son, thanks for letting me be a part of this and I always learn a lot. So thank you so much and look forward to seeing or having everybody listen to us on future episodes. So thank you so much for tuning in today.

Daniel Halberstadt (34:09)
Thank you, I really appreciate it.

Jason Halberstadt (34:10)
Yep.

Thank you.