How To Turn Expertise Into $100K Income | Grow With Kepo Ep. 28

What if the thing you keep calling “too much” is actually the exact fire you need to build the life and business you want?

In this episode of Grow With Kepo, Kepo sits down with Linda Ivelisse, Power Identity and High-Ticket Sales Coach, for a bold, honest conversation about identity, entrepreneurship, high-ticket sales, corporate burnout, confidence, and what it really takes to stop hiding from your own power. Linda shares how growing up in an entrepreneurial Puerto Rican household shaped her understanding of sales, money, value, and self-trust, and how she rebuilt her fire after an abusive marriage tried to dim it. 

Together, Kepo and Linda talk about why some people are simply not built for the traditional 9 to 5 path, how expert service providers can turn real experience into premium offers, and why charging more starts with owning the results you help people create.

This conversation is raw, funny, direct, and deeply empowering. If you are a high achiever who feels stuck, misaligned, or ready to finally take bold action, this episode will challenge you to stop shrinking and start moving like the person you already know you are.

 #HighTicketSales #PowerIdentity #CorporateBurnout #ExpertServiceProvider #AlignedAction 

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Transcript

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If you're listening to this podcast or you're watching it wherever it's being streamed and you have never kept a job more than three years, get the fuck out of here. Realize that you are unemployable. Somebody in their mid 40s who has never kept a job for more than three years. You ain't got it, bro. You probably are super creative and you're scared to go make money with the thing you've been dreaming of. Now, if you're somebody who's in corporate America and you've been 22 years in that company, you got seven more years, I would say that would be crazy for you to leave before seven years of you invested. However, I do believe in the Gary Vaynerchuk mindset. You come home from work at six, Stay up from 7 to 10 working on your dream. Here is something you need to hear. You're not lazy. You're just misaligned. I'm Keppel. I help high performers get unstuck by taking bold, aligned action. And this is grow with Keppel, where we speak with influential trailblazers who've made their mark and found the clarity that changed their lives. This is where we get clear, realign, and move toward a life that actually feels like yours. Welcome to the show. Hello everybody. Welcome back to the Grow With Capital podcast. I am so excited about today. Maybe even more. In fact, to be honest, I was like, I'm nervous because this person is bringing the fire you all. So if you are driving, drive slowly because I have with me a very also first item is Linda in Belize and she is a power, identity and high ticket sales coach. She is bringing the fire and she is about to light it up your asses so that you can finally stop saying, oh, I want to do something more than A95, but I don't know what I want to do. Linda, welcome to the show. What's going on? Thanks for having me. Thank you. I'm so excited to be here. Me too, me too. So tell us what it is that you were doing before you were a power, identity and high ticket sales coach. And what what was your own flip of like. No, I need to be the badass of badasses. I wish it would have happened like that. I wish there was, like, a switch, and I was like, I need to be better. That would have been so amazing, actually. But no, I got into sales because my parents were both entrepreneurs, and my father had a very thick Puerto Rican accent. And when we moved from Puerto Rico to the United States, he spoke English, but he was very self-conscious about his English. So as a little girl, like nine, ten, 11 years old, he would put me to call his clients and say, have my check ready. You know, like I sent the envoy be like, hi, this is this is Jose's daughter. He's wanting to, you know, see if you guys have the check ready today. Yes. Okay. We'll be there, you know. And then as I got older, the calls got more intricate because I could he could tell me, tell the man this. And so I remember this man telling my dad once my father was a commercial artist. He did billboards, signs, electric, the big ones on top of the hotels in Vegas. You know, any sign? Any sign. And, so he did the ones on the billboards. And when we moved to the United States, he was, contracting with the billboard companies. My father was smarter than the average bear. He's like, I'm not working for those people. So I grew up in a very entrepreneurial home. And my dad, I remember I must have been like 12. And my father, this man called my dad, and he told him what he wanted the job to do. And my father said that it was going to be $7,500. And the guy said, no, I'll tell you, dad, that's not going to go. I can get somebody. And my father was like, well, tell him I said, go get somebody else to do it. And so I was like, he's like, you don't got to tell me I heard you that, okay. So I hung up. And, you know, my father didn't teach me sales, but I learned it by doing these translations for him. And when we when I hung up the phone, my father said he's going to call back because I don't give a damn what the other person charges him. He knows my work. So my father didn't say, I'm not going to lower my price because I'm better. He didn't say any of that. He said, I don't care what the other guy charges, he's going to call me back because my work is better. And so, like, to me, whatever. Maybe two days later, the guy calls and, you know, like, we I got caller ID and my father's, like, answer the phone is that guy. And I'm like, hey. And he's like, tell you that that he can get started. And my father was like, I told you, Oh. Are you thinking at that point I wasn't thinking anything. I was just translating for my dad. I was a little girl. This is why I know that children don't learn what you teach them. They learn what they experience. So? my father didn't say. This is why you don't negotiate. This is why you hold your value. He didn't say any of that. My father wasn't. That's fucking smart to break down the psychology of what he was doing to me. I did that with my children because I have a degree in psychology. So I mentored my children. My parents parented me, which that's that's another podcast. So we're not here for that bullshit. But, I got into, like, I understood money. I remember being ten, 11 years old. I mean, I'm 53 now, and in the 80s, my father was counting 13,000, $17,000 on the bed in the old school little zipper bag for the bank, you know, to go with him to the bank tomorrow to deposit. And like, that was a lot of money. Then it's it's still a lot of money now. So what I learned, which also my parents didn't teach me, was not to value money because it was just paper. Like, I saw my parents counting it all the time. So it's just I also didn't understand working for it or how hard it would be to get that money, but I just never respected money either. So I just like spent it, mismanaged it when I, you know, when I was a young adult, and I went, we weren't rich by any stretch of the imagination, but when you have parents who have the ability to make their own money, you live better than everyone else. You may not be rich, but you're on the higher end of the middle class, and it might as well have been rich to me. I mean, I drove the car of my dreams when I was 16, but when I was had to do this on my own after my divorce and stuff, which is when I became a badass afterwards. But it's not because I decided I was in a very abusive marriage. I wasn't this Linda that you are right now, this fire, this confidence, this this was it here. I think it was here, as part of my, as part of my personality that God gave me. I've always had fire. My ex-husband was abusive. He saw it. He wanted to, you know, dull it. Yeah. Turn it. And it was. He was very successful in doing that because as a Puerto Rican woman, you know, I think almost any person who was an immigrant, we have a lot of values that are family driven. And so I stood in the marriage. I stayed for the kids because that's not what church does. Because you're a good woman. Because we taught you better. And men grow up later and he'll come around, you know, and all of that shit kept me in this marriage. And. But even when at the beginning of my marriage, I joined a multi-level marketing company, a cosmetic company, and I earned three cars, I learned about leadership. I learned that I could open my mouth and people would listen. The very first time that I experienced success and goal setting and that you could do anything you put your mind to was in my early 30s in a multi-level marketing company, and even though I have a degree in psychology and it helps me greatly to help facilitate transformation for my clients, I think everyone in sales either needs to go sell cars or go join a multi-level marketing company and go join the ranks of leadership You will learn everything you need to know about people developing about influence about persuasion about sales about tact about about people who are never going to do shit. People who just say the good thing because they they've read a lot of books You know, I do believe that a lot of people have no business being an entrepreneur but most people who dream of entrepreneurship should put on their belts because they're going to come face to face with all of their fears all of their limitations and all of that bullshit. Okay. So just like you even though your story is different, the people that are listening to this, their dreams, their fire has been quenched or dulled down by life, by their very busy jobs. Maybe they started out thinking, oh, you know, when I grow up, quote unquote, I want to I want to own a conglomerate of companies. I want to own the biggest, I don't know, farming business. I don't I'm just spit in bull here. And then they follow the path that everyone says you should follow, you know? Oh, well, what about culture dictates get a good degree, land a good job, you know, keep your head down and do your will get promoted. And they have done all of that. And now they're like, fuck, 40. I don't want to wake up and I'm 50 and I'm doing this. You didn't let the fact that someone tried to quench your fire stop you. What would you say to the person who is letting life, job, whatever quench their fire right now? there's so many ways that question could go, because we're assuming that everyone is in a great mindset, that everyone is not in an abusive relationship, that everyone is not people who want to people who are in corporate America and dream of leaving, and I'm tall because I'm 53. I deal with women mostly that are 40 and over. When you are in your late 30s, you probably have started a family. You probably have. You're probably married, and so you have a lot of things on the balance of it's not just, I want to go follow my dreams as my kid is going to college. We need tuition, we need that. And people stay in these jobs because they're weekly or bi weekly or monthly. Salary feels certain. Right. And and so their, their desire and their love for their family, like, I have to pay for tuition for my kid, you know, or I have a chronic illness, and my my benefits here are very good and. Right. So, like, these are very real reasons why people stay stuck. I don't even want to talk to the people that are just bullshitting in their head with limiting beliefs. Go get therapy. Go get fucking therapy. If you're listening to this podcast or you're watching it wherever it's being streamed and you have never kept a job more than three years, get the fuck out of here. Realize that you are unemployable. Somebody in their mid 40s who has never kept a job for more than three years. You ain't got it, bro. You probably are very creative forces. You probably are super creative and you're scared to go make money with the thing you've been dreaming of. Now, if you're somebody who's in corporate America and you've been 22 years in that company, you got seven more years, I would say that would be crazy for you to leave before seven years of you invested. However, I do believe in the Gary Vaynerchuk mindset. You come home from work at six, motherfucker. Stay up from 7 to 10 working on your dream. I coached people while I had a full time job because I was a single mom I couldn't just be like oh I'm going to quit because I had real children who looked up to me for their stability I couldn't just get evicted because I'm following my dreams Like I'm not unrealistic either but also do some shit, stay up late don't watch The Pit on Netflix or whatever new show Learn a new skill Make some reels Make your landing page You know, market what it is that you do I like working with expert service based providers Hey you have an expert in an area that you can charge a lot of money as a consultant for When I first started working for myself, I prided myself in saying I don't have. I don't want a big coaching business, I don't, I'm not dreaming of that. I'm not dreaming of $1 million a year. I'm dreaming of a boutique, high end consulting business where I can have five clients, pay me 25 K and I make 100 K. I never was making 100 K in my regular job. Shout out to the people that are already making six figures. But if you are an expert, if you have true expertise, not some shit. Like I just want to help people because I used to get I used to get high every day and I don't get hired anymore. No, that's not true expertise. While you can mentor people with addiction, right? Like I used to be a hoe and I'm not a hoe. Well, you're probably not a hoe. Coach. Yeah. There's no such thing. Well But you can mentor youth and other women, right? But you probably. That's not a problem that people gonna pay you $30,000 for. So I like working with people that have expertise, real expertise degrees years experience If you have that you definitely can develop I know it's impossible for you to imagine right now 25000 Okay fine Let's say 10000 And the only thing that will change between your selling your expertise at 10000 and selling it at 25 K is when you realize I'm giving this away because of the kind of results that your clients will be getting So if you if you don't have an expertise, I don't you know, I love people who teach others how to start from scratch how to take any idea that they have and turn it into money That's not my calling That's not my lane I, I you know, if you believe that you channel unicorns and that when you read someone's tarot, the unicorns talk to you. Get out of my face. I'm not going to help you sell that. But there might be people buying channeling unicorns. I'm just not the person. I don't even believe in that. So I can't help you sell it. you know something when you were talking about your upbringing, there was something that stuck out or just even just your life. It seemed like you became that person first. You were that person who believed that. No, I I'm good at what I do, and I can help this type of person. Before you actually went out and said, oh, I can help you, right. Yeah, I have I have some examples of that. During the pandemic, I was living with a friend. I had given up my apartment. I was living with a friend, and I was trying to jump off my coaching business this last time because I used to get fired from jobs because I'm that person that I was describing. I'm unemployable, I'm unemployable. you, you are describing to me. I used to. kept is three and a half years. Wow. Retire this lady, please. I was I used to come to my job late with my Starbucks in my hand. Like I wasn't late. You know? So they're like, welcome to the meeting. Oh, yeah. It's crazy. I was I was mad, disrespectful, insubordinate as hell. Oh my God. So I was like, stand. surprising to me some. It I can't believe that, Linda. But during the pandemic, I was doing a live stream, and this lady, everybody, this is this is how I started making money. This lady saw me on the live stream. She wasn't even my friend, but she was friend of somebody connected via social media. And she said to me, I love your fire. I love everything you said. Can you help me make money through the pandemic? And I was like, well, if you are an expert, okay, so let's let's break it apart. I was living with a friend. I had not made a lot of money with my own business yet, but I'm a beast at sales. I just hadn't figured out how to make money with my own business. But if you got something you want to sell, girl, I can help you. So she said, can you help me make money through the pandemic? And what I said to her in messenger was, do you have an expert service that you provide? She told me about her background. I said, I can help you create a corporate offer for that. Sell it at $50,000. And you could you have, you have a consumer to consumer offer like coaching. You can sell for 10,000. So she immediately she was in her 60s. What I love about older people, they're not bullshitting. They're not into their limiting beliefs. All that bullshit. Well get therapy nervous system. okay. So this lady, she said, I've never paid anybody $10,000 to work with them. Linda, this is kind of scary. I said, well, let me tell you, I don't send invoices. I said, so if you don't have the money to pay on this call right now, you I'm going to give you two hours to pay the invoice that I'm going to send you. If you do not pay it, I'm not following up with you because I don't do that. You said you were going to get started on the call, and now you came to the call. Not ready if in two hours you haven't paid the invoice, I will disable it and that's it. There will be no calling back and forth. No following up will be done. She said, no, I'm going to do it. I we hang up and like ten minutes later, boom! My first person to pay me $10,000 in full. She then picks up the phone and says, hey, did you get the money? I said, yes, she said, well, my friend, I saw that you wrote a book to Linda and my friend. She she let's see for the people who are a girl. Get your courage factor. get your courage factor I love it. Who who. And she said, my friend, she hired somebody to help her write a book. And she never finished it. Do you think you could help her publish it? I said, hell yeah. Tell her to give me a call. The lady calls me boom. I tell her$5,000 because the book was almost done. So that day I got $15,000 in cash. I decide I'm going to launch a $2,000 offer called Print Money on Demand. I had never done a group program before. I go to the to buy the domain. It's available, so I buy print money on demand. By the way, I've owned it since 2020. I've never put a fucking website on it, but I own the domain and I sold a $2,000 eight week program. I had never done an eight week program before. I never done a group program. I didn't know what the fuck I was going to teach my teachers ladies how to make money on the mat. Five people say yes in two days. Wow. So now I got 15,000 in cash, $10,000 because by five people said yes to two K, they all paid it for. And I had never seen $25,000 in cash in my bank account at once, ever. For no reason whatsoever. And I said, wait a minute. So the lady who I helped, create the $50,000 offer, she landed three coaching clients at ten K, and she said, Linda, I don't like coaching. I was like, so don't do that no more. She's like, yeah, I'm going to finish these people that they paid me. And I don't want that. I just want to do corporate. She goes to the hospital with a $50,000 offer. She was too scared to say 50. So she said 45. And they said yes for three months. So she delivers on that, and then she sells them on another three months at 60 K. And they said yes. And this woman made $94,000 cash in seven weeks working with me. And I remember speaking to my coach and saying, I'm not envious of my client. I'm so happy. But she's not the owner. She's not the first person that I've helped make six figures fast, and I haven't made six figures yet. Bullshit. You need to make So my coach said, how much did you charge her to coach with her? And I said, ten K. And my coach said I would never charge anyone ten K to help them. How to make 100 K Linda, you know how to you know how to help people make 100 K. So from the pandemic until about 2023, I led my business with if you want to make 100 K 90 days come work with me. But the reason I could say I can help you make 100 K in 90 days is if you are an expert, you know what the hell you're doing. You can give people results. I can't help you make 90 K if you just want to sell. I'm going to connect with the tarot and read your horoscope or whatever the fuck else I don't. I can't do that. Yeah yeah. And you know something I don't guys I don't know if you picked up on everything that Linda was not saying but what she did not say that you actually really need to hear is the fact that she didn't let the fact that she had never done that thing before, or charge at that level before, stop her from doing it. And that is where a lot of people get stuck. And this is the problem that I have is like, oh, can I really charge that amount? Like people pay me to do that? It's like, bitch, you already doing that? I united five job. They just pay you way less than your worth. Like so why do you have a problem charging somebody else? That's really when you know the upside of what it is that they are going to get. When you work with them, it's oof, I hope you, I hope you all got that. I want to say I though you asked me. It seems like you you decided. And here's what I'm going to say. Like I decided I was this person before actually I didn't because. But but I'm going somewhere with this. As a child, my father was in his 40s when I was born, and so by the time I was a teenager, he was he was pushing 60. My father spoke to me really raw. He always treated me like a boy. He wanted a boy. So he talked to me like a boy. And I was always, I learned how to speak English by watching comedy and by watching a lot of gangster movies on HBO and by listening to hard rock, songs on MTV. So I never understood why. When I spoke, I had such a strong delivery. I learned English with comedy, which has always a strong punch line and watching mob movies and like Italian Mob and assassin movies. And some people might think that's funny, but that's really how I learned English. I learned English by watching TV. So then I had this dad who was in the military and my, you know, my father had lived enough life and he was like, when people do this, this is exactly what they mean. Don't let a man tell you this. And so he taught me a lot of human behavior without calling it human behavior. And I from very young I have been a bullshit caller. Like I'm like, that's bullshit. I'm not signing up for that shit. Fuck that. Since I was a kid from very young, I've been irreverent, disrespectful, talking back because I don't buy the shit that you're selling me easily. I love this so So I like in that way. when I got married, I'm Puerto Rican, my ex-husband, Jamaican. So all of those island men and a lot of immigrant men, they're very much Easter. They're like, you know, so, okay, very dictatorial. They're like dictators in the home, you know? And so that marriage, like I said, he like, stepped on that he quieted that when I was taken off in that multi-level marketing business. He was like, you're you're flying all over the place. And that's not what we signed you up for. And I was winning cards and making money. He was like, you should just stay home with the kids, because instead of saying, damn, my wife is a badass, look what we could build. He was like, nah, very intimidated by that. So I learned because I was always told my father, your mouth is going to get you in trouble. If you were a boy, I would punch you in the mouth because I was. I talk back so life taught me and people taught me. You're too loud. Calm. That shit down is too masculine, is too rough, is too everything. So the problem that I had in entrepreneurship was bringing back my fucking heat Yeah. because I subdued it. My live streams from 2019, you can feel me in there, but it's very professional. When I watch him, I'm like, damn. You know, because you can. It's me. But it's it's performative me. It's the professional me. It's, you know, it's the. correct. Yeah. Politically correct. Now I'm like this. Oh, Michelle Obama said, when you go low, we go high. No, I will go very low to the depths of hell with you. Okay. That's Michelle Obama. I'm not Michelle Obama. Linda. Evil is Yeah. okay. If I was the president's wife, I would go high to bitch. But I'm not. We're so you know what. We're so similar kind of backgrounds. My parents had me too when they were 40 and I'm, I'm the last born Me to. you two. I don't know if that's the if that's the reason, but I just have a mouth on me. And I've been told times without knowing by your mouth is going to get you in trouble. And there are times at some 9 to 5 jobs where that was the reason why I was like, you're out. I'm like, okay, well, cool, because I am not standing for your boss. I'm just not going to do it. You know, I just call bullshit when I see it. not sorry, guys. But you know what? did a Ted talk in 2018 when I really even wasn't fully ready. I think I would like to do another one now with this version of Linda on that stage in the Cayman Islands, I told my story of my father telling me, your mouth is going to, your mouth is going to get you in trouble. And and I broke, my voice broke, and I had a little tear in my eye, and I was like. But my mouth empowers people. This mouth has made me seven figures and it's made other people plenty of money. Like, this is the calling. And I and I tell my mom, my father passed away when I was 21. I tell my mom, you gave birth to a warrior mom. Like, that's insane. I chose you to to to bring me to the world, like, wow, you know, and and I, I mean, I'm telling you, I've always been a handful. I've always been a half of my mom. My mom had a beauty salon. So, you know, I grew up in the beauty industry, and I would walk past the mirrors and be like, mom, why it looks so good. And she was like, you're so full of yourself. I'm like, mom, why am I the most best looking kid that you have? Do you know that? Yeah. Well. Oh my gosh I love it. I Thank you. Matt. your mom or your dad My dad passed away when I was 21. 30 1 or 21. 21. My dad passed when I was 19. I love this, I love finding all the things that have you come with you on a live podcast. Love it. Okay, well, this was fire. Thank you so much for this. I mean, you have given this a lot to think about and I think the biggest thing is there's just no excuse. If you are good at something, you have an expertise. And a lot of people watching this the day they are good at something, they are uniquely great, I should say, at something, but they are leading the whole I haven't done this before. No. Let me share this last little bit of story. In the pandemic, I was, I was going live a lot because, you know, we couldn't go anywhere. So I was, like, going live a lot. And this lady who I've never met, just like the other lady that I helped create the corporate contracts, she was from Guam. All I knew about Guam, that it's like Puerto Rico. It's the Commonwealth of the US. They use American money. It's, you know, they're Americans, but. But honestly, I didn't pay attention in class. I was like, I don't even know where Guam is. And, beautiful lady from Guam. She was rich. She had just retired from the United States Marine Corps. She was some type of officer. She had been on two military war deployments. Bad ass decorated ribbons. You got it. Fricking rank. I mean, a badass. She just retired from the Marine Corps, and she was finishing her PhD. She was now doctor so-and-so and in psychology. And she was going to go to the U.S. Navy, not as an enlisted, but as a civilian PhD psychologist. And in that interim, she was like, I can coach. And I was like, you fucking bet your ass you get. Yeah. And so she hired me, and she was she was prior military. She had zero fear about her ability to be able to implement. This is why I love a particular type of woman. you need therapy, go get therapy. I will put you in a deep depression. When I'm not coddling that bullshit over here, I don't think I can. Well, get the fuck out of here. You can't. space. Yeah, yeah. You're not in a safe place for that bullshit. If you think you can't, you can't. Don't even come over here. But this woman was not like that. And I've never been in the military. I mean, I was married to a cop. My father was military, so, you know, I don't. I'm not intimidated by power. Okay? And so this woman would have never paid me. This woman's been a two wars and more education than me. And more money than me. If you have those fears about who's going to pay me, I don't make as much money. I don't people, people. And I'm asking you, show me your degree. They're like, what are the results that you have? I want those, let's go. The end. And for those of you that are not on video behind Linda she has what woman of power is that Yes. That's the name of my business. I'm pretty sure that even if you can't see it you can fire. We feel the heat coming through your speakers because. So this is a power woman and she has just drop bombs. Let me see if I can turn my. You see the picture that's on the wall? Oh. Yes. Okay. So for for describe this. It's a bad like girls who make bands or make a dance kind of bad, in someone's mouth. Right. Yep. She's got red lips and she's got a band of money in between her teeth. Yeah. She's the power man or woman of power. A woman of money. You make it rain. I love that. All right. Thank you so much, Lee, that this was so great for people who want to work with Linda or just be like, who is this lady? How did they find you? Yes. My name, my handle is. Duh. Linda, Ivelisse, Ivy Lee se. It's Linda Ivelisse everywhere, everywhere. Even if you go to LinkedIn, I just I'm there asked my presence. I'm not. I don't really write content for LinkedIn, but you can find me anywhere. And once you find me on Instagram or Facebook or LinkedIn or even YouTube, you're going to find the link where you can see my client testimonial page and you can see all my clients results. And if you wanted to work with me on that same page, there's a link, there's a book, a call with me. Thank you so much that this was amazing. And I think we'll have to have you back so we can talk about that whole parenting thing. Parenting versus. Oh, Chad, that's a whole podcast by itself. Girl. Thanks for tuning in to grow with Keppel. This episode sparked something for you. Subscribe. Share it with a friend and keep growing. All right.