Slightly Under Asking
Slightly Under Asking is a podcast for real estate agents who are building a business on their terms.
Hosted by real estate pros Caitlin McKeague and Kelly Saggione, at Real Broker, this podcast delivers honest conversations, real-world marketing strategies, and no-fluff advice for real estate agents who want to stand out, scale up, and stay in the game.
Slightly Under Asking
How Kelly Turned One Community Into a Lead Machine With Geofarming
🔥 Learn how Kelly crushes Geofarming! https://geofarmadvantage.com/
✨ More About Us & The Pod! 👉🏻 https://slightlyunderasking.com/
💫 Want to partner with us at ΓEA⅃ ? Let's chat to learn more! 👉🏻 https://bit.ly/kellyandcaitlin
In this episode of Slightly Under Asking, Caitlin interviews co-host Kelly to dig deep into what actually works with geofarming in 2025.
From launching a farm in a new construction community to layering YouTube videos, newsletters, open houses, door hangers, and community events—Kelly shares how she became the go-to local expert without ever picking up the phone for cold calls.
You'll learn:
Why most agents fail at geofarming
The key metrics to evaluate before picking a neighborhood
How to repurpose content across print, video, and social
The real ROI timeline and how long it takes to get results
Why geofarming isn't just about mailers—and how to stand out
If you've ever said "geofarming doesn’t work" or weren’t sure where to start, this episode is a must-listen.