Slightly Under Asking

How Kelly Turned One Community Into a Lead Machine With Geofarming

Caitlin & Kelly Season 1 Episode 7

🔥 Learn how Kelly crushes Geofarming! https://geofarmadvantage.com/
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In this episode of Slightly Under Asking, Caitlin interviews co-host Kelly to dig deep into what actually works with geofarming in 2025.

From launching a farm in a new construction community to layering YouTube videos, newsletters, open houses, door hangers, and community events—Kelly shares how she became the go-to local expert without ever picking up the phone for cold calls.

You'll learn:

Why most agents fail at geofarming

The key metrics to evaluate before picking a neighborhood

How to repurpose content across print, video, and social

The real ROI timeline and how long it takes to get results

Why geofarming isn't just about mailers—and how to stand out

If you've ever said "geofarming doesn’t work" or weren’t sure where to start, this episode is a must-listen.