Good Neighbor Podcast: Fort Collins
Bringing together local businesses and neighbors of Fort Collins. Good Neighbor Podcast hosted by Nick George helps residents discover and connect with your local business owners in and around Fort Collins, Colorado.
Is your business serving the residents of Fort Collins? Then, we need to talk! Visit gnpFortCollins.com to schedule your free interview.
Good Neighbor Podcast: Fort Collins
Family, Integrity, and Electricity: The All Circuits Story
Electricity powers our modern lives, but finding trustworthy professionals to handle your home's electrical needs can be challenging. Meet Cale Horner, founder of All Circuits Electrical, who's changing that narrative one customer at a time.
Cale's journey into electrical work began at just 15 years old, following his father who wired schools throughout Northern Colorado for three decades. What started as summer work blossomed into a consuming passion—so much so that his wife jokingly calls it his "first wife." That passion fueled the creation of All Circuits Electrical in 2021, which now employs 15 electricians serving northern Colorado with a refreshingly customer-centered approach.
The conversation dispels common myths about electrical work—particularly the notion that projects will inevitably cost "an arm and a leg" or might be impossible to complete. Cale's philosophy? "Anything's possible." His company even creates educational content to help homeowners troubleshoot simple issues like GFCI resets before calling a professional, demonstrating a commitment to transparency rarely seen in the industry. Whether for residential service calls, remodels, or commercial projects, All Circuits Electrical approaches each job with their core values of integrity, customer experience, and humble pride.
What truly distinguishes this family-owned business is their dedication to customer satisfaction, conducting follow-up calls to ensure their high standards were met from start to finish. Discover how Cale and his team are elevating the electrical industry by visiting allcircuitselectrical.net, where you can learn about their services and meet the technicians who might be coming to your home. Ready to experience electrical service done right? Give All Circuits Electrical a call today.
This is the Good Neighbor Podcast, the place where local businesses and neighbors come together. Here's your host, Nick George.
Speaker 2:Welcome to the Good Neighbor Podcast. Are you in need of an electric company that can handle jobs, large and small, residential and commercial, and that comes highly rated? Well, one might be closer than you think. Today I have the great pleasure of introducing your good neighbor, Cale Horner, with All Circuits Electrical. Cale, how's it going?
Speaker 3:It's going pretty good. How about you?
Speaker 2:Excellent. We're excited to learn all about you and your electrical business. Please tell us about your company.
Speaker 3:So All Circuits Electrical is a family-owned business in northern Colorado. It started in 2021. We employ 15 electricians, including myself, two office staff. We're based off of our core values of integrity, customer experience, humble pride to try and elevate the electrical community and a passion that I've had since I was, I think, 17. So, yeah, yeah, it's a little bit about us.
Speaker 2:Speaking about that passion that you've had since you were 17,. How exactly did you get into the business? Did you ever do anything else, or just follow in the footsteps of the family?
Speaker 3:Yeah, so I worked at a gas station for a summer. My dad was an electrician for 30 years in Northern Colorado. He worked on big schools, stuff like that, so any of the schools in Fort Collins, loveland, windsor area he probably wired. And then I kind of followed into that footstep, started my first summer when I was 15 and then kind of dabbled in it more and more and then I kind of just developed a passion and love for it. My wife kind of says it's my first wife because I love it so much. You know they say if you love what you do you don't ever work a day in your life, and that's true.
Speaker 2:What are some myths or misconceptions in your industry that you notice that run through people's mind before they call, when they have anxiety about calling an electrician that you dispel with your service?
Speaker 3:Well, a couple of things, depending on the avenue, I guess, you know, and remodels, people are like, well, I don't know if this is possible, uh, and I always tell them anything's possible? Um, it all depends on situations, but we can make that happen one way or another, whatever that dream might be. Um, another one that I run into a lot is this is going to cost me an arm and a leg, and that's just not true depending on the situation.
Speaker 3:Right, we try and be fair across the board. Um, a lot of times we run into people who just missed a gfi. You know what I mean, or don't know what that is. So we're working on uh trying to create content so people, before they call an electrical contractor, can see oh, these are things that I can look for at home as a homeowner rather than call an electrician right away to try and help them navigate that a little more on their own in safe areas.
Speaker 2:So yeah, we talked before we started recording about how you do everything right, but do you guys have a? Marketing is the heart of every business. Who are your target customers and how are you trying to attract them right now?
Speaker 3:So our target customers right now are homeowners in our service department and then remodel companies and contractors. We're really going after that. That's a niche that takes a special skill to do, but we love doing it, and then small commercial tenant finishes stuff like that. We can do larger commercial scale stuff we have a couple of. We have a couple of high rated electricians right, myself, one of my lead estimators, andrew and then Dustin.
Speaker 1:We're all fully skilled to be able to take that on.
Speaker 3:So, yeah, we kind of dabble in all of it, but our target customer right now is our service department and homeowners and pretty much residential remodel companies.
Speaker 2:Not every business is as interested as it sounds like you are in educating your customers, especially before they even call you. You said something about being interested in producing that content. Yeah, well, freely have you ever thought about doing your in producing that content? Yeah, well, freely. Have you ever thought about doing your own podcast?
Speaker 3:I've never thought about my own podcast. I know, um we're going to work on some stuff on youtube, just quick content. Um, I have one of my social media uh people here in the office working on that so we can um build that content and try and help homeowners more nice to have somebody on the inside that knows how to do that outside of work.
Speaker 2:Outside of work, what do you do for fun?
Speaker 3:um, well, I go camping with my family. I have a wife and three kids, um, so we go camping, stuff like that, uh. But ever since I started the company, it's taken a lot of my time. So, yeah, we're trying to build and grow and do that the right way, with a steady pace.
Speaker 2:So yeah, Cale, please tell our listeners one thing they should absolutely take away from this podcast about all circuits electrical about all circuits electrical.
Speaker 3:What I would say is all circuits electrical is definitely driven on, like I said earlier, honesty, integrity, customer experience is very large in everything that we do. We do callbacks just to make sure, from the top to the bottom and beginning to end, we followed our standards to be able to help them in the best way possible through that customer experience. So that's one of our core values and that, like I said earlier, anything's possible. Um, we just have to talk through it and try and figure out what their dream is and we'd be happy to realize it I like everything you're saying, cale.
Speaker 2:How can our listeners learn more about All Circuits Electrical online and the old-fashioned way with a phone number?
Speaker 3:So you could go online to allcircuitselectricalnet and look through our website that has each one of our lead technicians in it, a little bit about us and what we like to do. That way, you can see who's coming to your house, you can see projects that we've done in the past and it gives a good vision of where we're trying to go in the future. Or you can feel free to give the office a call or me a call at any time and we'd be happy to sit down and go over who we are and see if we can help in any way.
Speaker 2:Awesome, Kale. We really appreciate you being on our show and we wish you and your business the very best moving forward.
Speaker 3:Yeah, we appreciate that.
Speaker 1:Thank you for listening to the Good Neighbor Podcast. To nominate your favorite local businesses to be featured on the show, go to gnpfortcollinscom. That's gnpfortcollinscom, or call 970-438-0825.