Good Neighbor Podcast: Fort Collins

From Prosecutor To Advocate: Keith Fuiselli On Fighting Insurance Bias And Serving Colorado

• Nick George • Season 1 • Episode 133

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Think you’re suing a reckless driver? In Colorado, the real opponent is often the insurance company pulling the strings from behind the scenes. We sit down with trial lawyer Keith Fuiselli of Fuiselli and Lee Law to unpack how personal injury cases truly unfold, why juror bias is so stubborn, and how a prosecutor’s mindset can reshape the outcome for injured people.

Keith walks us through his path from Jefferson County prosecutor to plaintiff advocate, sharing how courtroom experience translates into clearer stories, stronger evidence, and smarter strategy against lowball offers. He breaks down common myths—like the idea that most claims are exaggerated—and explains how insurers quietly benefit when juries start skeptical. You’ll hear practical guidance on when to call a lawyer, what early steps protect your claim, and why consistent medical documentation matters as much as any single test.

The conversation turns personal when Keith recounts being struck by a car while jogging and the hospital stay that followed. That perspective fuels his approach to explaining damages, showing how an injury affects sleep, work, relationships, and identity over time. We also touch on the realities of marketing in a crowded field, from SEO to community referrals, and Keith’s own podcast, Colorado Trial Lawyer Connection, where he interviews attorneys about what actually worked at trial.

If you’ve ever wondered why claims stall, how to counter insurer tactics, or whether legal help is worth it, this episode offers a grounded, human take from someone who has lived both sides of the story. Subscribe for more candid conversations with local experts, share this with a friend who might need it, and leave a review with your biggest question about navigating injury claims.

SPEAKER_00:

This is the Good Neighbor Podcast, the place where local businesses and neighbors come together. Here's your host, Nick George.

SPEAKER_02:

Welcome to the Good Neighbor Podcast. Today I have the great pleasure of introducing your good neighbor, Keith Fuselli, with Fuselli and Lee Law. Keith, how's it going today?

SPEAKER_01:

It's going great. Uh beautiful day, and uh thanks for having me on your show.

SPEAKER_02:

Really appreciate it. We're glad to have you. Tell us all about uh Fuselli and Lee Law, which can be found online by um is it Colorado Injury Law right now? It is.

SPEAKER_01:

Yeah, Colorado Injury Law.com is our URL. Uh you know, our our phone numbers, I think, the easiest to remember of any in Colorado because we have the fours. So you dial, you know, any area code, although we're still working on Fort Collins, but at least the main Denver ones, you've got uh 303-720 and then 444-4444. Um, so we've got the fours and Pousselli and Lee, we are an injury law firm that has been in business for more than 17 years helping folks in Colorado.

SPEAKER_02:

Nice. How did you get into the business of law?

SPEAKER_01:

Uh well, I always knew I wanted to be a trial lawyer, uh, and almost all of our partners were former prosecutors. So I, you know, went to high school in Colorado, went to undergrad at CU and law school at CU. So I've always been kind of a Colorado kid. And then after law school, I was a prosecutor in Jefferson County for almost five years, as was my law partner, John Lee, prosecutor in Jefferson County. And we've got, I think, five former prosecutors from Jefferson County that all work with us, basically helping injure folks in Colorado, you know, fight insurance companies and big companies that have wronged them.

SPEAKER_02:

What are some myths and misconceptions that you commonly have to dispel with clients about your specific niche in law?

SPEAKER_01:

Yeah. I would say one of the one of the biggest myths is that uh, you know, people that are injured are more often than not exaggerating their symptoms, making things up, trying to trying to recover money. I can just tell you that that hardly ever happens. I suppose it does happen on occasion, but there's this kind of preconceived notion that's that's what people do. And the insurance companies kind of prey upon that bias. So when we walk into court, if a case is going to trial and we're representing someone who's been injured in, say, a car crash or something, we actually are like the least credible people in the world. I think people may think more fondly of Congress members than they do plaintiffs and personal injury matters. So once we are able to tell our client's story and put the truth out there, then people understand that what's really going on is it's an insurance company that's behind the wheel. And actually, that's the biggest misconception. So if you're in a car crash in Colorado, let's say John Doe hits you, you're trying to settle with John Doe's insurance company, and they decide solely how much to offer, whether to settle or not. And if they lowball your claim, you don't get to sue the insurance company. You have to sue John Doe. So when you work walk into court, it's my client versus John Doe. And sometimes the jurors don't understand that it's really insurance is at play. And insurance is the one that's, you know, pulling all the levers, controlling the puppet, deciding everything. And the real reason those jurors are there is because some insurance company lowballed the claim or wrongfully denied the claim. That's the biggest misconception that I see.

SPEAKER_02:

Who is your target client and how are you marketing yourself to them now in the digital world?

SPEAKER_01:

Well, that's a great question. Um, I mean, our target client is really, it runs the whole gamut of socio and economic people, really. It's everyone. It's anyone that's been injured through the wrongdoing of someone else. Um, and obviously, any of your listeners know that we are an inundated industry. So you cannot drive anywhere and not see billboards or turn on your TV. It is a very, very competitive market. So you do have to stand out. And fortunately, we've been doing this long enough that we have a track record of doing the right thing and uh frankly being exceptional trial lawyers. So that really helps us connect with people in the digital world. Um, so we do have a podcast. I run a podcast called the Colorado Trial Lawyer Connection, which is a podcast where I interview Colorado trial lawyers after they try case, what worked, what didn't work. So we utilize that avenues, all kinds of search engine optimization. Um, I mean, and this in my world, my business, you can absolutely never stop marketing, both sort of all the traditional grassroots stuff to make sure we're getting referrals from clients to trying to find new people. And then, of course, it really is almost a given that you have to provide exceptional customer service. Like that is a given bar, you know, that's the foundational piece. And then from there, we kind of go from there. I don't know. Does that answer your question?

SPEAKER_02:

It does. That was a great answer. Very uh thorough. The uh I've only asked one person this question. He was a dentist, I believe. Um, that came back with, nope, my life was perfect. But is there something that happened in your life that uh was a struggle, a hardship that you overcame that made you the person that you are today that you want to share with us?

SPEAKER_01:

Uh for sure, in that I was I was back in 2007, I was jogging around City Park in Denver, and I was run over by a car going 45 miles an hour. I had to be resuscitated at the scene. Everybody thought I was dead. I spent two months at Craig Hospital. Uh, so that has had a profound impact on me, how I represent clients, and sort of making me aware of what matters in life and what what doesn't matter. So that was a very profound life event, if you will.

SPEAKER_02:

Oh my gosh. Yeah, that's that's like that's that's what made you who you are today, for sure. Um what is the big takeaway that you want for the listener to take away from our interaction today regarding Fuselli and Lee Law?

SPEAKER_01:

You know, I would say, first of all, we are very proud with how we represent people, look at the reviews, but the biggest takeaway isn't so much hire us. There is a misconception when sometimes people are involved in crashes, where there's like a faux pas with hiring a lawyer. I personally believe and feel strongly, if you have been injured in any event that is not your fault, you would be crazy to do that without consulting with and probably hiring a lawyer. There are all kinds of studies out there that show that people that hire lawyers, they get more money and they don't have to deal with the insurance companies. So whether it's a workplace injury, you know, construction, and and this is probably common sense, but I'll say it anyway: the more serious the injury, the more you need lawyers quickly to preserve evidence. And you know, the more complicated, catastrophic injuries, which we've handled many, the earlier we need to be involved and the longer those take. So, number one thing is if you've been hurt, reach out, get in touch with someone that has a good reputation. And by all means, check us out, ColoradoInjuryLaw.com, look at our reviews, give us a call. Consultations are always free, and we can walk you through the process and let you know if you've got a case or not.

SPEAKER_02:

970-444-4444, right?

SPEAKER_01:

No, no, sadly, we don't have the 970s, which is very frustrating for us. But 303-7204s will get you to us, and I'm gonna work on getting those 970s. It's it is maybe your listeners know it's actually really hard to get single-digit repeater phone numbers in Colorado.

SPEAKER_02:

Well, you own the two other biggest ones, so that's pretty cool. Um Keith, it's been uh amazing interviewing you. It's been very educational, and if I ever need somebody like you, it'll be you that I call for sure. We really wish uh we really hope the boast and the best for Fuselli and Lee Law moving forward.

SPEAKER_01:

I appreciate it, and thank you so much for having me on. It's this has been fun.

SPEAKER_00:

Thank you for listening to the Good Neighbor Podcast. To nominate your favorite local businesses to be featured on the show, go to gnpfortcollins.com. That's gmpfortcollins.com or call nine seven zero four three eight zero eight two five.