For His Glory CEO

The 4 Bases of Sales: How to Turn Followers Into Clients (Without the Ick)

Ali Spitsbergen Episode 17

0:00 – Welcome to For His Glory, CEO
Ali opens with a dose of real talk: “Don’t pitch your offer to someone you just met.” She shares her own mistakes, burnout, and how God gave her a better way to do sales.

2:08 – Sales Should Be Fun & Simple
A quick mindset shift, sales doesn’t have to be stressful. Learn how to make it simple, strategic, and fun again with a Kingdom-first focus.

3:37 – The Baseball Diamond Funnel Explained
Ali introduces her signature FUN Funnel using a baseball diamond metaphor: First base = new people, second = nurture, third = warm leads, and home run = existing clients.

6:40 – First Base: Stop Pitching Cold Leads
What to do (and what NOT to do) when someone new enters your world. Hint: nurture > pitch.

9:28 – Second Base: Ask Smart Questions
The importance of qualifying, not friend-zoning. Learn the exact kinds of questions that move people closer to a sale.

12:49 – Why People Aren’t Buying (And How to Fix It)
Ali explains why your followers might not even know what you do and how to fix that with repetition, clarity, and consistency.

15:04 – Third Base: When to Actually Make the Offer
The “hands raised” crew; emails opened, DMs replied, webinars attended. THIS is when you pitch.

17:48 – Home Run: The Easiest Sale You’re Ignoring
Why your existing clients are closest to the money and how most women waste time chasing cold leads instead.

20:18 – Are You Nurturing or Friend-Zoning?
Ali breaks down the difference between genuine nurturing and fake friendliness that leads to ghosting.

22:05 – The Power of Personal Outreach
How to move people through your funnel with intention, love, and zero slime.

24:07 – Encouragement + Final Funnel Recap
Ali wraps it up with a powerful reminder: “You got this.” She reviews the funnel and encourages listeners to do the work, with joy, boldness, and big faith.

If you’re ready to scale with the right people around you, explore the For His Glory CEO Inner Circle.

Apply Here: 2026 Inner Circle Application

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📲 Connect with Ali:
Instagram: @alispitsbergen
Inner Circle: www.alispitsbergen.com/innercircle
Website: www.alispitsbergen.com
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