For His Glory CEO

How to Build Loyalty and Retention Without Burning Out Your Business

Ali Spitsbergen Episode 37

If you want loyal clients, long-term teams, and a business that doesn’t burn you out, retention has to become a priority, not an afterthought.

In this episode, I break down the leadership principles that helped me build a multi-seven-figure business with the same core structure for over a decade. No churn-and-burn. No revolving doors. Just deep loyalty, strong culture, and people who stayed because they felt seen, valued, and loved.

You’ll learn:

  • Why retention starts with people over profit
  • How your leadership sets the tone for your entire organization
  • Simple ways to make clients and team members feel truly seen and heard
  • Why community and in-person connection create “sticky” cultures
  • How your personal passion and presence as a CEO directly impact loyalty

This episode is for the business owner who wants sustainable growth, aligned leadership, and a legacy that lasts far beyond revenue.

If you’re ready to scale with the right people around you, explore the For His Glory CEO Inner Circle.

Apply Here: 2026 Inner Circle Application

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📲 Connect with Ali:
Instagram: @alispitsbergen
Inner Circle: www.alispitsbergen.com/innercircle
Website: www.alispitsbergen.com
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