The Weekly Riff with Louise Green
The Weekly Riff cuts through fitness culture’s noise with real talk from Louise Green — award-winning coach, author, and size-inclusive fitness trailblazer redefining what strength looks like. In a world where most fitness spaces still exclude, this podcast offers something rare: a space that honours all bodies and holds the belief that your body is fully capable of strength, power, and performance — through every season of life, including midlife and menopause.
Each 20-minute episode dives into strength training, body image, mindset, and the deeper layers of showing up for yourself — without the toxic pressure to shrink, conform, or apologize. Louise blends expert insight, lived experience, and raw honesty to explore how we can all train for strength and self-respect, not validation.
Expect conversations that challenge stereotypes, dismantle diet culture, and invite you to rise — as you are, right now.
🎧 Tune in weekly for unfiltered, empowering riffs on what it really means to be strong — in body, mind, and culture.
The Weekly Riff with Louise Green
Episode 27 - Inclusion Across the Atlantic: Same Industry, Different Accent
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What does a country’s fitness culture communicate about who belongs?
After travelling through Spain and the UK, Louise Green reflects on the differences she noticed in fitness marketing, body ideals and the visibility of larger people. From transformation-focused messaging and before-and-after imagery to the groundbreaking This Girl Can campaign, she examines the tension between promoting fitness and making people feel that their bodies need to change first.
Louise also shares why seeing larger-bodied people as coaches, athletes and leaders—not simply as the “before” picture—can profoundly change someone’s relationship with movement.
This is a conversation about representation, belonging and what genuine size inclusion really looks like.
Key Topics
- The differences Louise noticed between fitness culture in Spain and the UK
- How aesthetics and transformation shape fitness marketing
- The way before-and-after imagery creates a hierarchy of bodies
- The difference between general diversity and genuine size inclusion
- The contradiction between inclusive public campaigns and commercial fitness culture
- Why larger-bodied coaches and fitness leaders matter
Key Takeaways
- Fitness culture reflects broader beliefs about bodies, success and personal worth.
- Different countries may market fitness differently, but appearance and transformation remain powerful themes.
- Showing a larger body only as the “before” picture is not meaningful representation.
- Genuine inclusion means showing larger people as active, capable, knowledgeable and successful.
- Public campaigns like This Girl Can demonstrate how powerful it can be when people see bodies like their own participating in movement.
- Seeing a larger-bodied person in fitness leadership can create a life-changing sense of possibility and belonging.
Chapters
00:00 — What Travel Revealed About Fitness Culture
01:19 — Spain: Aesthetics and the Ideal Fitness Body
02:10 — How North American Fitness Sells Transformation
03:25 — When Representation Still Leaves Larger Bodies Out
04:14 — What This Girl Can Got Right
05:10 — Why Larger-Bodied Fitness Leadership Matters
Louise Green is an award-winning coach with 20 years invested in working with women of all body sizes. She has coached thousands of women from all over the world, if you're ready take the next step in your strength, check out her coaching program: https://www.louisegreeninc.com/size-strong