Pitch Perfect: the PR Podcast
Extending from the very successful r/publicrelations group on Reddit, Pitch Perfect talks to top PR professionals from a variety of different roles, focus areas, geographies and approaches to gain insight into how to enter the field, do the work, manage the career, deal with the highs and lows, and everything else involved in being a communications professional. Topics include public affairs, investor relations, tech PR, internal communications and, hopefully, not too much celebrity PR.
Pitch Perfect: the PR Podcast
Ep. 7 - Jackson Wightman - Proper Propaganda - Tech PR in an age of AI search and optimization
Jackson Wightman is the head of Montreal agency Proper Propaganda, which specializes in consumer tech PR and marketing. A prolific contributor to LinkedIn and author, Jackson is especially informative on the topic of conducting PR campaigns with the specific aim of optimizing search results on AI platforms (GEO). We talked about fragmentation of media and reevaluating which platforms matter, AI and how it processes information and how that affects communications and marketing campaigns, and his own very interesting background.
