Pitch Perfect: the PR Podcast
Extending from the very successful r/publicrelations group on Reddit, Pitch Perfect talks to top PR professionals from a variety of different roles, focus areas, geographies and approaches to gain insight into how to enter the field, do the work, manage the career, deal with the highs and lows, and everything else involved in being a communications professional. Topics include public affairs, investor relations, tech PR, internal communications and, hopefully, not too much celebrity PR.
Pitch Perfect: the PR Podcast
Ep. 9 - Katie Pierini, Mindset Agency - Loving your job, integrated programs, women in PR
Katie Pierini is the founder of Mindset Agency in greater Los Angeles, a boutique agency at the leading edge of understanding how integrated communications is done today. Katie herself is a powerhouse, there's no other word to describe her: from her start in tech PR in Chicago to helping build and run a major agency office in San Diego to launching her own operation, she is an amazing combination of tougher-than-steel and relentlessly upbeat and optimistic. We discussed a number of things, including a master class she provided on integrated programs and brand-building, Me Too and being a woman in PR, her career progression and lessons learned, and - acting as an arc over the entire conversation - we connected on how much we LOVE the industry and our jobs within it.
