
Behind The Knock
Welcome to Behind The Knock, where we bring you expert insights on high-efficiency replacement windows and the mindset needed for success in the home improvement industry. Join us as we share our experience transforming homes with energy-efficient window solutions while discussing the personal and professional growth strategies that have helped our sales team achieve unprecedented success. Whether you're a homeowner looking to enhance your property's efficiency and appeal, or a sales professional seeking to maximize your potential and income through personal development, this podcast delivers valuable knowledge from industry veterans who believe that investing in yourself directly impacts your results. Tune in to learn how Proficient Windows is revolutionizing both homes and careers through quality products, exceptional service, and a commitment to becoming the best version of yourself.
https://proficientwindows.com/
Behind The Knock
How a Former College Football Player Built a Six-Figure Sales Career in Just 2 Years
What happens when a dissatisfied construction worker discovers the life-changing potential of door-to-door sales? Isaiah Fawson's transformation from broke blue-collar worker to executive leadership at Proficient Windows proves that anyone can escape financial struggle and build real wealth - even if you're an introvert who's never sold anything before.
Growing up in Salt Lake City, Isaiah developed discipline through football, playing middle linebacker through college. But after leaving sports, he found himself trapped in manual labor - construction, woodworking, and window installation - working 12-hour days for barely enough money to get by. Like millions of Americans, he was experiencing what he calls "blissful dissatisfaction" - content enough to survive, but nowhere near the financial freedom he craved.
Everything changed when a late-night podcast about window sales caught his attention. Despite crippling anxiety during interviews and family members telling him commission-only work was "too risky," Isaiah took the leap that would transform his entire financial future.
The breakthrough moment? Realizing that door-to-door sales isn't about being a smooth-talking extrovert - it's simply having conversations with people who need what you're selling. This mindset shift launched an extraordinary journey from his first terrifying door knock to becoming part of the executive team at one of the fastest-growing window companies in America.
Isaiah's story destroys the biggest myths about sales success:
You don't need to be naturally outgoing or charismatic
You don't need sales experience or a college degree
You don't need to manipulate or pressure people
Age doesn't matter (he's seen people in their 50s and 60s crush it)
What you DO need is discipline, consistency, and belief in your product. Window sales resonated with Isaiah because of the genuine value - improved comfort, energy savings, noise reduction, and aesthetic appeal. When you truly believe in what you're selling, authentic conversations become natural.
Now helping lead Proficient Windows toward ambitious growth goals, Isaiah reflects on the mindset that enabled his rapid success: focusing on continuous improvement rather than celebrating early wins, maintaining unwavering consistency month after month, and understanding that "without risk, there's no reward."
For anyone stuck in a dead-end job, tired of trading time for money, or ready to take control of their financial destiny, Isaiah's journey proves that the door-to-door sales industry offers unlimited income potential for those willing to step outside their comfort zone and put in the work.
Whether you're in construction, retail, food service, or any other industry where you're making someone else rich, this conversation reveals exactly how ordinary people are building extraordinary wealth through window sales - and why this might be the career change that transforms your life forever.
[00:00:00] Intro
[00:07:17] Isaiah's Background and Sports Journey
[00:18:00] Transition to Professional Life
[00:26:24] The Reality of Door-to-Door Windows
[00:35:56] Leadership Development at Proficient Windows
[00:45:10] Building a Multi-Million Dollar Future
[00:52:32] Life Beyond the Grind