InPeRspective
What's on the minds of the most respected communications leaders in America. Listen in as they share their career journeys and perspectives on the future of public relations.
InPeRspective is a production of PRSA-NY and is sponsored by Gregory FCA. For more than 35 years, Gregory FCA has helped organizations build brands, grow revenue, increase shareholder value and drive visibility through integrated communications.
Additional support is provided by IW Group. IW Group is an award-winning agency with a mission to innovate through culture. The firm was recently recognized as PRWeek's 2025 Best in Multicultural Marketing.
InPeRspective
InPeRspective with Corey duBrowa and Jon Harris
In this episode we explore how AI-powered tools are providing 48-72 hour advance warning of emerging narratives, enabling communicators to finally have a seat at the strategy table before decisions are made. We also talk about why trust alone is no longer an adequate measure of reputation and how organizations need a more nuanced approach—one that accounts for multiple dimensions from corporate citizenship to innovation to employee experience.