InPeRspective
What's on the minds of the most respected communications leaders in America. Listen in as they share their career journeys and perspectives on the future of public relations.
InPeRspective is a production of PRSA-NY and is sponsored by Gregory FCA. For more than 35 years, Gregory FCA has helped organizations build brands, grow revenue, increase shareholder value and drive visibility through integrated communications.
Additional support is provided by IW Group. IW Group is an award-winning agency with a mission to innovate through culture. The firm was recently recognized as PRWeek's 2025 Best in Multicultural Marketing.
InPeRspective
InPeRspective with Debora Raymond
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Debora Raymond, Vice President of Public Relations at Stanley Black & Decker, has a pretty big communications tool belt. She has to since she's leading PR initiatives for a corporate brand that needs to engage with B2B and consumer audiences while also telling a compelling story to Wall Street.
And she does it all while also driving campaings that call attention to the contributions of trade workers all across the country.
Raymond tells Carly Rogers and Ken Kerrigan just how she does it on this episode of InPeRspective.