The Watch Me Podcast

Are you ready to rise as an industry leader, feel deeply fulfilled in your work, and build a brand as powerful as the woman behind it?

You’re in the right place.

Tune in for life-changing conversations, unfiltered stories, and no-BS online strategy that will leave you feeling lit up, aligned, and ready to fulfil your soul’s purpose because every time you press play, you’ll feel empowered and fully in your zone.

Your host—business and brand mentor with 15+ years behind the scenes of luxury global brands draws on her own journey and lessons from high-level mentors to deliver expert advice, actionable steps, and mind blowing mindset shifts.

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The Watch Me Podcast

How to create a visual brand that stands out and positions you as an industry leader with Kristy Campbell

July 16, 2025 • Gabi Metz

So many coaches and creatives are hiding online without even realising it, posting like everyone else, using the same Canva templates, and trying to ‘get it right’ instead of showing who they really are.

But people don’t hire the most polished brand.
They hire the one that feels true.
The one that stands out.
The one that feels like you.

In this episode, we’re talking about what it actually means to build a brand that’s recognizable, not just pretty and why your quirks, your personality, and your story are the very things that make your visual brand memorable. If you want to build a brand that feels different and converts into clients who buy at any price point, this one’s for you.

I chat with the incredibly magnetic Kristy Campbell, founder of Pink Pony Creative a New Zealand based Brand Identity Designer, international speaker and ‘Creative Cowgirl’ renowned for her daring, vibrant, and boundary-pushing approach to branding. With clients all over the world, Kristy believes in the power of cultivating a distinct visual identity to propel businesses to success.

We cover

Why your visual brand matters more than just looking pretty
The biggest limiting beliefs Kristy had to let go of to scale to 7 figures
How Kristy turned a 100 day design challenge into a million dollar agency
The truth about letting go of control, outsourcing and building a team
How to break free from boring “neutral” branding and create something that stops the scroll
How she went from solo freelancer to a 7-figure creative CEO
What it actually looks like to bring your real personality into your brand identity
How a pink horse called Pedro has helped grow her audience to over 680 000 over Instagram, Tik Tok and LinkedIn
3 simple ways to stand out online with colors, sounds, and stories
What to do if you feel cringe or judged for standing out

RESOURCES MENTIONED

Join Soul Brand here

CONNECT WITH KRISTY

Linkedin: https://www.linkedin.com/in/kristy-campbell-pinkpony/

Instagram: https://www.instagram.com/kristy.thepinkpony/

Tik Tok: https://www.tiktok.com/@pinkponycreative?

https://www.pinkponycreative.com/

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