Why She Says “I’ll Think About It” Instead of “I’m In”

If you’re hearing “I’ll think about it”… that’s not a no

That’s a hot buyer. She’s already interested. She’s already close. But something is missing. And it’s not more trust. It's not proving your method is the best. You’ve already done that.

The problem is what’s happening in the gap between  “I’ll think about it” and “I’m in”

In this episode, I’m breaking down the 3 things your content is missing that are slowing down your high-ticket sales, mastermind enrolments, and client conversions especially if you are getting applications but then they don’t always turn into a sale. 

Because this isn’t about chasing people in the DMs. It’s about creating content that actually moves people to decide

We cover:

• Why “I’ll think about it” is a buying signal and what’s missing in your content
• The 3 content gaps blocking her from saying yes after applying to your offer
• Why trust alone doesn’t convert long term clients who pay premium 
• What “felt leadership” is and why your audience needs to feel you to buy group programs, masterminds and 1:1
• How to create closeness and safety so clients actually move into the deeper, longer term work with you
• Why your storytelling feels inspiring but doesn’t build authority 
• What “activation storytelling” is and how it gets people to stop “thinking about it” and start buying

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Transcript

SPEAKER_00 0:02

Welcome to the Watch Me podcast. I am your host, Gabby Metz, self-leadership and brand coach, helping entrepreneurs bring more heart, depth, and strategy to their brand and messaging. So they rise as industry leaders, attract dream clients who become forever clients and buy at all of their price points while changing the world with their work. Inside of this podcast, I am giving you the strategies that scaled me to six figures, as well as the mindset shifts and self-leadership skills that brought more courage, depth, and fulfillment every single step of the way. This is your space. This is your season. This is your watch me era. So almost a year ago, I was on a sales call with if I tell you, this was the most ideal client ever. She was just a dream, she was so ambitious. I could see that she had been in business for a while, and what she'd built was truly incredible. People would look to her and think, damn, you're so successful. Look at what you've done. And just the way that she moved, I knew that she would be an absolute dream fit for my mastermind. And we had a really great call, we had incredible chemistry. But at the end of the call, she said, Okay, cool, I'll think about it and I'll let you know, which is fine. So I want to just give you context here. I am the kind of person who does take time to make a decision and I do think about it. But as someone who buys like this, because I think it's important, I really don't think that we need to be jumping into multi-four, multi-five figure investments without giving ourselves some time to actually process what that commitment actually looks like and whether financially it is the right option. I think that that's irresponsible. But I do believe that there are things that us as marketers can do to actually speed up the sales process between I'll think about it and I'm in. Now, my issue was I got off that call and I was like, oh, it's in the bag, right? Because I'm truly detached from sales, right? Whether somebody comes in and they're like, Yeah, I want to invest, or and then they don't, it's okay. I'm not the person who's following up a hundred times and saying, Hey, have you thought about it yet? Or do you need some help making a decision? You don't need some help from me in the DMs making a decision. You're a grown-ass woman, like you can make the decision. But it's like I always say to my kids that if we are going to be making decisions, we need proper information. Proper information is going to inform that we make the right decision. Okay? So for context, just I digress, but this conversation is off the off a different conversation with my children saying, Hey, can I have three ice creams today? And so I'm like, Well, let's look at the information, right? You've already had two, you've already had an ice cream. So how do you think that's going to affect how your body feels in a couple of hours' time if you have two more? Do you think that's going to be a good decision for your body? And so it's like I always say, when we've got information, we can make better decisions. Now, looking back on this experience that happened with this potential client, she never joined. She never joined the mastermind. And I think about her still to this day because I think, damn, like we could have done some pretty cool stuff. But also, I know for me, my journey just obviously as a business owner, as a marketer, and just really as a human, having a human experience doing this, I know that there's lessons that I need to learn throughout as well. And I'm so happy that this happened to me because if this didn't happen to me, I would never, ever, ever have known that I was actually making this huge mistake. You see, a lot of coaches in the industry will preach to you about having a cold audience and getting a hot audience. And so we want to make sure we take our audience from cold to hot, and when they're hot, they're gonna buy. But there's a lot of nuance to this conversation that people don't share with you because when people are saying, I'll think about it, that's a sign already that you've got a pretty hot audience, that you've got a hot buyer, like you've got someone who's ready to take action and move fast. And so the question that we need to be asking ourselves here is not, okay, well, does she trust me or have I really, you know, shown her that I am the solution to the problem because you already have? And so what I see a lot of coaches doing in this time is that even when they're getting objections like this, or not necessarily objections, when they're getting when they're getting things saying I'll think about it in the DMs, that's a sign that they're actually missing three things inside of their content that either eliminate the I'll think about it altogether or speed up the time in between I'll think about it and I'm in. And that's what I want to break down with you today. Now, coming back to my experience last year, it was one of my most successful launches, it was another multi-five-finger launch for my Mastermind, Watch Me Mastermind. And in that time, there were actually a couple of people in my DMs who were asking about the mastermind, and some of them joined, which was amazing, but some of them didn't. And I really thought back to myself, well, if this was me then now, what would I tell my past self that would actually help increase those sales so that you could truly double the amount of people in your mastermind? And the truth is, is that I would have doubled down on storytelling. Now, here's the thing is that this only really became apparent to me the more I started experimenting with this last year. You see, I really understand bias psychology deeply. And so, like I say, while most people are teaching you how the difference between a cold audience and a hot audience, I'm more interested in a conversation about having a hot audience already because I you you're already signing clients, you've already got people who are applying for your masterminds, your group coaching programs, like you've built something that's absolutely incredible. And so your issue right now isn't that you're not making sales, the issue is that the sales are trickling in. The issue is that you're getting more I'll think about it instead of I'm in. And so, my intention with you, especially with this episode, is that I want to help you eliminate that, right? I want to help you speed up that process. And so, looking back, right, when we look at having a hot audience, having a hot audience means that people are gonna move fast. But now there are a couple of things that we need to understand that are going to help someone make a decision that I want to spend multi-four, multi-five figures in your mastermind, I want to grow alongside you for the next six months, and even though there are thousands of other people teaching what you do, I know that you are the one. And so at this stage of the game, there are three questions that this person is asking themselves. The third, the first question that she's asking herself is why should I choose you? Which is a pretty obvious question. You see, like a lot of people are sitting here and they get into that comfort zone of mostly sharing problem solution awareness content, which is good because that obviously shows people that you've got the source and you know your stuff. But the problem is that if you are only focusing on showing your expertise, what happens is that you're gonna build trust, but we don't necessarily show her why you are a leader that she would want to evolve alongside. Now, here is the thing: the reason why a lot of people hesitate to actually jump into these multi-four, multi-five-figure masterminds group programs or even your one-to-one packages isn't necessarily because they haven't invested before, because I'm assuming that you're speaking to an empowered high-level client and that you're already dealing with a lot of people who have tried things before. And if that's the case, the question that we need to be asking ourselves is not how can we prove and build more trust, but the question that we need to be asking ourselves is how can we bring more of our felt leadership through to our forward-facing marketing? Because you're already a massive leader. Every single day in your life, you have got these incredible values, these beliefs, you've got these amazing opinions that you have got no problem sharing. But when I come to your content, and I've audited a couple of people's pages in the past couple of weeks, and it's the same story. When I come to your content, I can see that you can help me, I can see that you're really good at what you do, but I cannot see or feel why I should choose you as a person to grow alongside for the next six to 12 months. Now, I want you to understand something, and I've said this time and time again, and it's a hill that I will die on. In 2026, people are buying very differently. People are not looking just to buy somebody who's a solution to a problem, they're looking to invest in a leader and somebody that they can evolve alongside. When you're dealing with someone who is already a long-term client, and when I say long-term client, these are deeply committed clients. These are people who are actively looking for long-term mentorship because that's how they want to play the game. We have to make sure that this is a priority in our content. Because without her being able to experience your felt leadership, you're just going to fade into the background into a sea of other coaches who are doing and teaching the exact same thing as you, and she's never ever going to be questioning, well, you know, Gabby's stuff was great, but you know, I'm hiring Susie. And the reason that's happening is because you haven't given her a reason to see how you lead yourself when nobody is watching and when the cameras are off, she doesn't know. So when you actually know how to bring your felt leadership forward into your forward-facing marketing, this is when you're going to speed up the buying time in between I'll think about it and I'm in. And you're gonna see that your mastermind enrollments or your high proximity coaching, you're gonna watch that start to double in size and get more consistent buyers. In fact, there is a person who I was having a conversation with a couple of weeks ago. Now, she is already incredible at what she does, she's a multi-six figure business owner, she's got a pretty hot audience, so people are often buying her stuff, but they're very into buying her low-ticket offers. The$33 masterclasses, you know, everybody ups into those. But what she was finding was that she wasn't actually able to get more consistent people inside of her mastermind without having to launch. Now, what we did was she was sharing a conversation about how, yeah, I'm on this mastermind call, but I have to tuck my son into bed. And I said to her, you know, you're such a badass. That's such a huge moment of power and leadership. I'm surprised that you don't share this kind of thing in your feed. And she looked at me, she goes, but isn't that normal? And I said to her, No, it's really not normal at all. And it was such a big aha moment because what I see so much with you guys is that you've normalized things that are actually very abnormal to an average person and to someone who's watching you and aspires to be like you. And so my question to you to really reflect on now is where have you normalized moments of leadership in your everyday life? Because what happened was that we actually took the story of her putting her son to bed while plugging into a mastermind call and we turned that into a carousel post. And I lie to you not, in 24 hours she posted it, she went viral, she was being shared all over the internet, she was being shared in people's. I got an inbox message from somebody in my email on the who I'm obviously on their email list, and she was sharing her story, it changed conversations that were happening inside of her mastermind with clients who were feeling really stuck in certain behaviors and it shined a light for them. Her comment section blew up with conversations about motherhood standards and leadership. And here is the difference is that leadership in my world, I call this leadership storytelling. Leadership storytelling is not the kind of storytelling that makes people think, oh, you're so inspiring, I want to be like you. It's actually a very activating type of storytelling because this is the kind of storytelling that shows how you lead yourself. And without this piece, it's going to be very, very hard for you, and you're gonna have to work really hard and probably find yourself launching every single month because she doesn't feel that from you. So that is something that I want to share with you because it doesn't have to be this long ass thing where it's like, ah, okay, now I've gotta learn this new style of content, and now I've got to go, and it's gonna take me like a week or two weeks or three weeks to get really good at it, and then it's gonna be really hard, and it's just like learning new frameworks. No, this is the difference, is that you're already sitting on these moments every single day in your life, you're sitting on dozens of them. What you need to master now is actually turning these everyday experiences into moments of leadership stories, and that is when she's gonna be so magnetized to you. Okay, so that's the first thing. The second thing that we are not seeing in your content when somebody is saying, I'll think about it, and this is why you're probably also seeing her either she's applying and she's taking forever to decide, or she's applying and then she's hiring somebody else. The second thing that we're missing is a level of closeness. Now, here's what you need to understand is that a lot of people will teach you that you need to build authority. You need to be hyper-opinionated, you need to be polarizing. And yes, there is a place for that. But again, being authoritative, especially in 2026, like you go into Chat GPT, you say, Hey, give me a polarizing opinion about my niche, boom, you've got 50 ideas, you go, you record a talking head, it's nothing exhilarating. Anybody can go and post an opinion style piece of content and you quote unquote build authority. But nobody is actually talking about, and FYI, authority is highly important, right? Like I believe I hold a lot of authority in my content and my clients do as well, which is why we get the results that we do. It's why people are happy to call their bankers and increase their credit card limits and come and join my mastermind within like 24 hours of joining my program or whatever. And here's the thing is that people are going to see you as an authority, yes. But what is really lacking in your content right now is her feeling close enough to you to hire you for the longer, deeper work. So come back to it here for a hot second because I want you to think about something. When we're looking at a deeply committed client, deeply committed clients are not the kind of people who just invest, like I said, in a solution to a problem. They're considering very much the type of person who is going to hold them over X months or X years of mentorship. Now, the thing is, is that it's not about the money itself and the investment itself, it's about creating closeness and safety so that she feels safe enough to hire you for the longer work. You need to understand something that, as of right now, the time of this recording at least, people are very mistrusting. People have been burnt a lot in coaching programs, they've tried it all. They have tried the low-ticket offers that say, do this and you're gonna make millions of dollars and only to be upsold into like 40 other things. People are burnt out from hiring coaches who have got incredible marketing, and then they come into these really shitty little offers where they honestly could have learned the stuff in Chat GPT. And so I want you to understand that people are buying with a lot of discernment. Now, the thing is this is that we need trust, obviously, for somebody to make a decision to buy from us. They need to understand that they've got a problem, yes, that you can solve. Cool. You're doing those things really well, but what you forget about, and if you've ever heard of the no, like, and trust factor, I'm about to give it to you in a little nutshell here, the no, like and trust factor is a trifecta that where we need to be ticking off these three boxes in order for somebody to buy from us. Now, a lot of people neglect the like side of this because they believe that only sharing likable things, right? If you if you share any kind of personal stories telling, or if you share something that's quote unquote not on brand, you're gonna land up being so inspiring. And if you're so inspiring, you put yourself in the friend zone, and if you put yourself in the friend zone, guess what happens? Nobody buys. The reason people say you're so inspiring and are not moving or buying isn't because of the fact that you're sharing something personal about yourself, but it's because you're sharing something personal about yourself, but you don't know how to make it about your buyer. You don't know how to make it about your most deeply committed client. And that's exactly why she takes forever to move. That's why you're friend zone yourself. And so here's the thing is that you can actually share a lot of personal stuff. You can share whatever the hell you actually want to as it relates to your brand or whatever's feeling alive and deep on your heart, as long as you know how to activate the person on the other end of the screen. Without that activation, you are going to be left feeling inspiring, and then you're going to be left friend zone, and then you're going to watch her go and hire somebody else, which is not the vibe, and that's not what we want. What you need to do is learn how to pair closeness and really creating connection so that she can feel safe enough to feel the heartbeat behind the woman, behind the screen, so that she can feel your power, she can feel your strength, she can actually feel who you are before she goes to invest multi, however many, however much money into the offer. And when you master that, let me tell you something. When you master that, not only will you see a difference in the type of people who come to you and the difference in the conversations you're having in the DMs, because you're gonna feel like you don't just have an audience, you're gonna feel like you have a community. You're gonna feel like you've got this incredible, beautiful community, and maybe you had this in the beginning of your work, right? In the beginning of your business, when that's all we have and we don't know what the fuck we're doing. You're gonna feel that again. A sense of, yeah, my people have got me and they care about me, and they're now inquiring and now they're curious, and now they're buying. Like it's a different type of process where people are buying from you because you get to see them as the human and incredible person that they are. Your like, your like factor, call it that, is reflected in one another. And so not only does she feel safe to buy from you, but content starts to feel fun. You stop feeling so caged in and restricted by what you can and can't say because truly, like the way I see it, a lot of you think the only stories you're allowed to tell in your content are either client case studies or how I went from X to Y. And again, that's gonna highlight your expertise, and that's cool. But she's gonna need a lot more than your expertise to actually trust you as a person that she wants to hire longer term for the deeper work at a higher price point. Now, the third thing that we have to consider when somebody is moving through the I'm I'm still thinking about it, to the I'm in process is activation storytelling. Now, this is something that I see people doing really poorly in the online space, and I'm gonna tell you why. Because activation storytelling is the kind of storytelling that gets someone to move, it gets somebody to put down their coffee and whip out their credit card and say, OMG, I am in. Now, here's the thing is that essentially we're talking about handling objections. But there's two things that I see happening. The first thing is that I see people only covering objections that are pretty surface level, mainly money objections, investments, trust objections, do I trust myself, do I trust you? And of course, time. I don't have time, it's not the right time. Now, these are going to be your three primary objections, but what people don't do, and this is a huge problem, and this, when you learn how to crack the code on this, you're gonna see your enrollments into your masterminds and your group coaching program. You're gonna watch that shit double because people get it, they feel like damn. This person is in my head. And that's actually when we dive deeper into what is already holding her back. So I call those surface level objections, but what we need to get to is deeper objections that she has that she is not actually telling us. So, for example, obviously I am busy launching at the time of this recording the story living experience. Now, something that's happening inside of the story living experience is that we're doing a 60-minute masterclass where I'm going to be sharing my exact strategies of the storytelling that I teach you, which is what I'm walking you through now, but obviously in more detail because we only have X amount of time on a podcast, right? But I'm going to be walking you through the three types of storytelling, how to actually extract stories from your every single day life and turn those into powerful stories that your most deeply committed client feels activated by and it gets you highly paid. And it is exactly what brings more people into that high proximity coaching and the spaces that you really want to fill out. Now, inside of that, we're also going to be doing, after that, should I say, five days of Telegram, where I'm going to be sharing with you exact prompts and examples from my own stories so that you can go and you can integrate this fast into your own in into your own content. Now I know an objection that my person has is that I've done so many of these. I've done so many of these, I am burnt the fuck out. I am over it. I have been in these containers where people have promised me the world, and I've been in these containers where it's 30 days of hour-long voice notes, and I just like energetically I am done. And for me as a marketer, it's very important that I don't just sit and think about this in my head, but it's very important that I go and I go create content around that and I go create stories around that, and I do it in a way where I make sure that I'm activating her. Because again, if you're not positioning yourself as a person to hire, if you are not making your story about your most deeply committed client and not yourself, you're not going to move her. You're not. And again, that's when it comes back to your so-inspiring comments, which is not the vibe either, right? You want people to move fast, you want people to hire you. That's when we shift gears. All right, we shift gears when we actually master how to activate them. Now, and I actually did this the other day when I went live on Instagram. I just shared some stories around this and obviously like handled the objection. And somebody literally came last night, I think they started following me like five hours ago, and within five hours, they'd literally gone through boom, boom, boom, my entire link tree and joined the storyline experience. That's how quickly things can shift and change for you when you have got a mix of this happening on your feed at all times. So, what I want to really ask you to audit on your own page is am I actually activating people through my storytelling? And then the next question you need to ask yourself is okay, well, how do I identify what her true objections are? And when you understand that, then you can go create stories around that. And that's what gets people to move. Um, and just zooming out, like when you actually understand how to pair this all together, when you know how to bring forward your felt leadership, when you understand how to create closeness that creates safety, and when you know how to activate her through stories that collapse objections fast, this is when you are going to double the amount of people inside of your mastermind. Like I know that when I started doing this last year, after I had that launch and I had that experience where that client was like, I'll think about it, and then it was like, I'll never I don't know where she is, I haven't seen her again, right? Like after that moment, I took my mastermind from three people to 15 people. And for me, that's pretty significant, right? We want to make sure that we are attracting people who are a true match for our work. We want to make sure that our content is working harder than us, and our stories that we're telling are actually making people feel something. We want to make sure that this is bringing forward so much more than just ticking a box on our content every single day of okay, cool, have I done problem awareness? Have I shared a client result? No. People in this day and age, and this is what I want you to understand something, is that those types of content they build your business, and we need them because we're obviously building businesses here. But what you're missing right now is the storytelling that builds your brand. And if you don't have storytelling that builds your brand, you're not going to be able to create an experience in your content where somebody feels something, where they feel like this is a person who I know I want to hire and I want to grow alongside for X amount of years or months, right? So, my intention for you today is to walk away knowing and believing that you do not need to be William Shakespeare to go and write these stories. Because this is what people think immediately, like, oh, I'm not interesting, I don't have enough stories, like I why why would anybody hire me? Like, I've got all these experiences that are happening every single day, but I don't know how to turn them into stories. And I've got people who come to me and they're like, Yeah, but you're so good at storytelling, I'm not good at this yet. And here's what I want you to understand: that you're going to become better when you learn how to put in the reps and actually start looking for moments in your life of everyday leadership that you can extract and turn into powerful stories. When you know how to spot those and you know how to see them, they're going to start coming fast. And then you start to structure that in a way and you turn it into a highly converting piece of storytelling content. That's when you're going to shift gears and your page is going to feel so less surface level. You're gonna feel so much less restricted about what you're allowed to talk about and what you're not. And when you start bringing this forward, she's gonna feel so excited to literally come into the DMs and be like, yeah, you're my person. So that is going to wrap us up today because I am mindful of time and I need to go have my protein for lunch because it's lunchtime and I'm gonna get very, very hungry now. I want you to remember something. You are an incredibly powerful woman. You're a massive leader in your own life. Now it's time for your audience to see this. And this is why I created the story living experience. Like I said, this is gonna be five days, me and you jamming it out in Telegram together, a whole group of incredible women, genius women masterminding alongside each other. And we are going to be extracting everyday experiences and turning those into powerful stories that get you highly paid. Like I am talking, we are going to be getting people inside of your masterminds, your one-to-ones, and your group coaching program just by posting a couple of pieces of content. And I say this because I've seen it time and time again with myself and my clients. Now, what I'm taking you through, like I said, this is not like fluffy long ass trainings that kind of lead you to nowhere. I have got a very proven method that I have mastered over this past year, and I'm going to be walking you through it in the most efficient way because I know that you're a woman who values your time and how you spend it, and so do I, and so we're gonna make this potent and powerful, and I guarantee you nobody has ever ever shared stories like this or taught you stories like this before. So if you are interested and you do want to join us, which obviously I'm sure you do, the link is in the show notes here. We'll link it out for you for you to join us inside. Now, if you are a woman who is way more ambitious and you're like, yeah, I know that I'm building my business and I've really, really nailed this part in terms of having a high-converting business where I'm making sales, but there still feels like there's a huge disconnect between the woman you are online and the person that you people are actually seeing on the screen. Then I want to invite you to join us inside of Soul Brand, where I actually take you through my proven method of how you actually attract clients who pay premium prices into your masterminds your group coaching and your one-to-one and create a world where they want to grow inside forever. So I'm gonna be walking you through everything that I have done this past year to actually create a brand where people are literally flying across the world to be in rooms with me on retreats, where I have doubled my prices and people have increased their stay in my mastermind from six months to 12 months, and now some people are even going on three years of mentorship with me, which is absolutely wild. So, Soul Brand is my signature brand program. This is where we are doing it all, the entire shebang, because your work is different, your work is rare, and I want you to be able to bring that forward in a way where you can confidently show how that is happening. So she chooses you without ever thinking of somebody else. I'm gonna link that through also in the show notes there if you are interested, because the best part is that when you join Soul Brand, you will get complimentary access into the story living experience goal you. So, as a reminder, if you absolutely loved this episode, please, please, please hit the follow or subscribe button so that you never miss an episode. And if it made you think of someone, please go share it, share it with them because sharing is the best way to support the part and help more people find it. And I literally cannot wait to see you inside of the story living experience. This is going to be honestly one of the most powerful, powerful experiences that I've ever created. Um, it's just gonna be so good. I can't wait. So I will see you inside and have an amazing day. Go live an extraordinary story, and I'll see you next time.