#1: The Untold Story of My $446K Launch: What Worked, What Didn’t, and What I’d Do Again

Hey friend, welcome to the very first full episode of The Magnetic Millionaire! 🎉

I’m Alyssa Lang — fractional CFO, business advisor, podcaster, and three-time founder who's built two active companies ranging from multiple six to multiple seven figures. Oh, and I'm someone who's made millions by doing it my way — not following anybody else’s rules. 😉

In this episode, I’m pulling back the curtain on one of my biggest launches ever: a $446K launch in just ONE week at my company Workflow Queen.

But I’m not here to just flash the numbers. I’m walking you through the real story — the wins, the mistakes, the actual profit after expenses and taxes (because gross revenue ≠ what you keep, and we don’t sugarcoat things here 👏🏼).

Here’s what I’m diving into:

• How we actually brought in $446,540 and what the real take-home looked like
• What worked really well (spoiler: it’s not just about ads or a big audience 👀)
• The key mistakes I made — and how they almost burned me and my team out
• Exactly what I would do differently next time to make it even smoother and more profitable
• Why big launches can actually hurt you if your team and backend aren't ready
• The tax planning, cash flow projections, and profitability strategies that most people never talk about (and why you need them to avoid the feast and famine cycle)

👉🏼 If you’re dreaming about your own six or seven figure launch (but want to actually keep the money you make), you’re gonna want to grab a notebook and tune in.

This one is info-packed and super real — no fluff, no BS.

If you loved this episode or had any big ah-ah moments, DM me over at @magneticprofits — you know I live for a good voice note! 💕

Thanks for being here — we’re just getting started. 👏🏼

Resources mentioned in this episode:

🖥️ Workflow Queen

🏦 Relay Bank

👥 DreamPro Courses by Ariel Schiffer

👥 Alex Beadon (Launch Strategist)

💻 Together We Launch by Alex Beadon

Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me, @magneticprofits.

For more information about The Magnetic Millionaire Podcast or interest in our services or offers visit our resources below:

Visit our website: magneticprofits.com

Check out our courses: magneticprofits.com/services

Check out our podcast page: magneticprofits.com/podcast

Connect on LinkedIn: linkedin.com/in/alyssa-lang-mb

Connect on Instagram: instagram.com/magneticprofits

Transcript

 This episode is a deep dive into one of my most successful launches, where we hit 446 K in revenue in just one week. But more importantly, we're breaking down what actually made it profitable, what didn't work, and what I do differently next time.

Hey guys, if you haven't met me, my name's Alyssa Lang. I'm a fractional CFO. Business advisor, bookkeeper, public speaker, podcast host, and a two time nominee of ignition's top 50 women in accounting. I'm a three time business founder with two active companies ranging from multiple six to multiple seven figures.

One is Magnetic Profits and Workflow Queen, where I help six and seven figure female founders to scale sustainably, increase profitability and build businesses that work for them. Not the other way around, and I'm a woman who's actually made millions on her terms. I've gotten to where I am today by refusing to follow anyone's rules, and I'm passionate about helping other women break free from the traditional path and scale their businesses on their terms. 

Big launches look super sexy on paper. Everyone wants to hit six figures, multiple six figures, or even seven figures in sales during a launch. But here's what most people aren't talking about. What you actually get to keep after taxes, expenses, and team costs, whether your business is even set up to handle that level of demand and how big launches can actually hurt your business if you're not prepared.

Today, I'm giving you the full unfiltered breakdown of my 446 K launch at my Workflow Queen Company. Not just the highlight reel though, but the real numbers, the hidden challenges and the business decisions that made it or broke the profitability. So if you've ever looked at a big launch and thought, oh my God, I want that, that looks so exciting.

I wanna make that happen for me, this episode is for you. Because what most people don't realize is that a big launch is only worth it if your business can actually sustain it. So a couple of things that I kind of wanna. Set the tone for in today's episode is why I am so passionate about breaking this down.

And I think one of the biggest drivers for this is that there's not a lot of transparency in this space. So many people are so quick to share, I make a million, I make 3 million, I do this, I make, you know, 50 K or this, or this is how big my launch is. But I really wanna know what's your profit? What did you actually take home from that?

And I'm not talking like high level like. You know the basic, what expenses did you spend? How much did you spend on ads? I'm talking like after you pay your team, I'm talking after Stripe fees. I'm talking after you set aside and pay the IRS if you're here in the us. I'm looking at what is that bottom line number?

And a lot of times, most people aren't willing to share that, and that's what I'm actually gonna be breaking down today, which I'm very, very excited about. I also wanted to just get really clear with you guys about my launch goal, kind of how we did this. To give you a little bit of context about this launch specifically, I own two different companies.

One is called Magnetic Profits, which is where we're actually hosting this podcast from. We do more services on that business, so we don't really do any launches over there. And at my Workflow Queen company, however we support the accounting space, we teach 'em how to create the right offers, systems and teams so they can remove themselves from the day-to-day to either sell their firm or to potentially just not have to be in the day-to-day in that grind.

And so I've had Workflow Queen for about five years, and we've been a launching company, so a company that like launches programs and offers. Since the time I started the company, essentially. So I started it back on Valentine's Day of 2020 right before the pandemic hit. So I didn't even know the pandemic was coming.

It was quite crazy. But we started off with, our first launch ever was actually, we sold it to two students and for eight months no one else bought, and I really almost gave up on the company. Then I hired a launch strategist who actually really supported me to learn the whole entire backend of launches, and we did our first 116 K launch.

Since then. We've just continued to grow and grow and grow. In the first one and a half years, we hit our first million. It just continued to grow and grow and grow and get bigger and bigger. And so our launches have gotten bigger as well, with our largest launch being our 446 K launch, which we're gonna break down today.

So I wanted to set the tone a little bit on like. The context and behind the scenes. I will say that I will break down the team that we had at the time that we did the 446 K launch. I now have employees full-time across both companies that do different things within the company and both companies, and it's been just such a great wild ride.

So I really understand the theory around launching and what that actually takes behind the scenes. And we actually support our clients here at Magnetic because a lot of our clients. Are actually people who launch either physical products or digital products. And we also work as service based, so people who have like sales.

So this same theory and concept could go towards any like Black Friday sale, regular sale, it doesn't matter. We're just using the terminology as launch. So I really wanted to deep dive into what we actually set for this goal for our 446 K launch. I went into this launch with a really clear goal of our team hitting 350 k.

That was my plan, not just to make the money, but I wanted to actually make sure my business could actually handle that growth and handle the launch that we wanted to have. Because I've seen it happen way too many times with even our clients where people hit these big six or seven figure launches and then they realized that maybe their team wasn't ready for it.

They underestimated how much taxes they want they needed to owe to the IRS, which was way more than they expected. Maybe they just didn't have the right cash flow management on the backend. So then what happened is when they had this influx of cash. They squandered it, they didn't take care of it. Right?

So then they're in this constant feast and famine of constantly needing to launch because they weren't managing the cash correctly. We've also seen it where, you know, they focused a lot on selling that they didn't really actually understand that there was a backend delivery that would happen, which we're gonna talk about today.

Some of the things that I would've done a little bit differently. So in this episode, it's not just about like some of the marketing tactics, it's actually about making sure that your business is really. Set up to really handle a launch of this size without collapsing. I do understand that this is not something where I'm telling you, Hey guys, this is facts that you should be doing it this way, and therefore you would then have the same result.

Everybody's business is different. Guys. I'm very hyper niche, niche down inside my Workflow Queen company. We specifically only help the accounting space. It's worldwide and we specifically. Only help them with systems, offers and team to remove themselves. Like we're hyper, hyper specific and the more specific you get, I do believe that sometimes that helps you to expand.

And we've seen it in our own clients here at Magnetic as well. So at the end of the day, revenue does not mean profit. So when someone online is telling you, I did like, I'll just use an example of myself. If I'm gonna tell you I made 446 K, that is not what I actually take home. That is not my actual profit.

And so I want you guys to take this with a grain of salt. When you hear someone online telling you how much they make. I would really just push to say, what is the profit on that? Because we've actually worked with several of our clients here at Magnetic who have come to us. Where they're making 3 million, but yet they're barely taking home after all the expenses in the whole entire company.

They're only taking home like 500 K. That's not a lot in comparison of how much they actually brought in. So what we do to work with them is that we actually improve their bottom line. You could still be bringing in the same amount of revenue, but if we can just cut back costs, get the team to be more efficient, really look at the different components of the business to make it more efficient.

Let's actually boost that profit, right? And so at the end of the day, like revenue doesn't matter when people are out here flashing it, right? Taxes, expenses, and team costs can really eat up way more than you guys can you guys think before and after the launch, not just, you know, to execute the launch, but also the delivery of the actual program that you're offering.

A big launch without the right team can equal chaos, refunds, and damage to your brand, and that's what we don't wanna have happen. Profitability matters more than the flashy revenue sales at the end of the day, like I mentioned. So let's deep dive into the real numbers. This episode. I will tell you guys, this will actually be more master classy.

And something that you might, while you're doing dishes or walking or doing whatever you do. For me it's sometimes, you know, when I'm washing dishes or like I'm at the gym, I'll usually listen to a podcast episode and I'll come back and kind of like revisit it and re-listen to it. This episode is gonna be long.

It is gonna be real numbers and a lot of information. I'm an information giver. If you've never been in my space, that's something that I absolutely love doing. I love giving real facts. It is the accountant. Accountant in me. Just wants to give you guys all the information. So let's go ahead and deep dive into all the things.

You might wanna grab a notebook or just come back to this episode later. Okay. Also accompanying this episode, I'm gonna be giving you guys two different slides. Each of these slides. If you just go to magnetic profits.com/launch numbers, so that's magnetic profits.com/launch numbers. You'll be able to find two different slides each of these slides.

One of them will be. The actual like revenue that we brought in our conversion rate, it's gonna literally tell you guys the six month payment plans that we brought in, the eight month payment plans pay in full. It's gonna break everything down for you guys. And for context, this program that we offer, we usually charge 5,000 for this, but during this launch we offered it for a thousand off.

So we essentially offered it for 4,000. So I wanted to show you guys, we do give a little bit of buffer on the six month and eight month payment plan. So if you look at the calculations, you might be like, that's not off. And I'm like, no, it's because we actually charge a little more for people to have an extended payment plan.

So you're actually gonna be able to see those actual income numbers, the cash in hand, and feature payments. And then you guys are also gonna see on a second slide. It's gonna show you guys all the expenses that we spent, but I'm actually gonna verbalize them out loud here on this episode. But if you guys want to, you can actually check out what we spent, how much we set aside for taxes.

I'm giving you guys, I'm pulling back the currents to give you guys literally everything. So that's magnetic profits.com, back slash launch numbers, and that's spelled out in all one word. So first, let's start with the actual numbers for the launch. So we set a goal for this particular launch. We did this launch in, I think it was.

Summer August of 2023, at my other company, we set the goal of 350 K in revenue. It was the very first time that we actually launched this program. Officially with a bootcamp. So we did a bootcamp with this launch. So we essentially offered a bootcamp with this bootcamp. It was a free bootcamp, which we'll talk about later, about what worked really well for us.

So it was a, it was a free bootcamp on our end. Originally, we were actually going to do a paid bootcamp, which is really funny because every single guru, I'm doing bunny ears, but you can't see me. Every single guru I talked to and all my coaches were like, Alyssa, there's no way that you can sell a really.

High ticket program like that through a free bootcamp, you're just gonna, you know, attract all these like not qualified leads. And we actually originally were going to charge for it. We were originally gonna charge $97 for the bootcamp, but literally one week before the bootcamp I decided to pull the plug on that.

I told my team, let's offer it for free. Let's go big or go home. Let's do it. And so we actually ended up pulling it back and we ended up giving it for free. And it actually was a really good turnout, but. However, years later, after doing multiple of these same bootcamps, we are now gonna convert into the paid structure, but I'll explain that a little bit later.

So. The goal was 350 K in revenue. We actually hit, so what we actually brought in for this launch was $446,540, so 446 K in total revenue. That's top line. That's just like straight up. We had a 111 students enroll with a conversion rate of 11.94% in the actual, from the bootcamp and from our email list into our actual program itself.

Which is a really great conversion rate. Out of that, we brought in 276,000. Dollars as cash in hand. That meant like as soon as we like sold the product, that's how much money we collected on the spot. And then we ended up collecting a hundred and around 170 K in future payments. That meant like over a six or eight month period we were still collecting cash.

So we knew what we were gonna collect in the future. Plus also what we caught, like in that moment, how much we caught cash on hand. But before you start thinking, wow, that's a lot of profit, oh my God, Alyssa, that's so great, and 446 K, I can't wait. Let's go to Cabo and do all the things. Let's actually break down the expenses and what we actually took home.

So high level. I'm just gonna do the high level ones and then I'll get into the nitty gritty of what we actually spent on everything so you can understand where all this money was spent to. So our launch expenses totaled $127,000. So we spent $127,000 just to create this launch, get it out there. That's ads all the things, which will break down in just a second.

Profit before taxes, which is your income, minus your expenses, and in this calculation is excluding taxes. So before we had to pay the IRS, we originally were profiting 386,000. And so what we did was we set aside $67,000 immediately after the launch into a tax reserve account. Which I'll be talking about a little bit later for you guys and what my suggested percentage is.

And we paid out the IRS when taxes were due. So let's go into the actual numbers for the expenses for this particular launch. Like I said, we brought in 446 K, and of that about 276,000 was cash in hand. 170,000 was future payments. We spent a total of 127,000 to create, promote, execute the launch, and set aside money for the IRS.

But at the end of the day, we were able to actually profit overall. So from all of the revenue we brought in, the 446 K minus all the expenses, like I said, was. Every single expense that's on that slide that we provided for you guys. Plus also paying the IRS. We were able to profit, so what we took home was 319 K from this particular launch.

I know you're like, oh my god, from 446 K down to that. That's insane. It is guys, because like that's the reality of like actually running a business and actually having to pay taxes and these are the things most people don't think about is actually setting aside money for taxes. So because this is the first time that we ever did this bootcamp, we actually inside of our expenses and costs.

Actually cost us more for this launch than it did in any other future launch because we actually had to pay our, our copywriter, the people who helped us build out this actual bootcamp, everything that we needed to create. But now in the future, we never had to pay for those again. So our next launch, we didn't have as much expenses because we already created the bootcamp, if that makes sense.

And now we just do a rinse and repeat cycle. So a couple of the different expenses that we spent was, number one, our creative team to create the emails for this specific launch that was around 5,700. We did a podcast ad on one of my biz Bessie, her name's Serena. We did a podcast ad and we spent around, I would say roughly like 1700 on podcast ads for us to have our bootcamp be promoted on there, open cart, be promoted on there.

We did a Starbucks gift card. This is something that we do during their bootcamp on, I think the third day of the bootcamp. We give a screenshot of a Starbucks gift card. It's a hundred dollars, and essentially we tell the students like, y'all are doing so amazing. Go buy yourself a coffee. You deserve it.

And that's something that they absolutely love. Then we actually had our bootcamp officially built out. So we already knew like what we wanted to teach and what we wanted to do, but I paid a company, they're called Dream Pro. Dream Pro Courses. Ariel Schafer is the owner and I'm freaking obsessed with her.

She's amazing. She actually helped us to build out our breakthrough program, which is the program that we were, I. Launching at this time, and we paid her out about 4,000 affiliate payouts, which it means anybody that we paid out for promoting the program for us was about 4,000. Our open cart ads, which you guys are gonna be like, what?

'cause most people spend a lot of money on ads. Guys, our open cart ads were only $3,000 to make 446 K. That's crazy. Stripe and PayPal fees. Most people don't think about these things. Guys, this is what I'm telling you. Stripe and PayPal fees are around 3% of whatever you're bringing in. Just set aside and just know that usually it's automatically taken out.

For you when you actually process the payments through Stripe and PayPal. But we always put 'em in our cost so that we can see it broken out. And that was around like I would say, 16,000 team members. So a lot of people overlooked this because you already have team members. At the time we had three different employees.

We had an assistant, we had my operations manager, we had myself, and I feel like I'm missing someone. 'cause it was in 2023. It was like our copywriter girl. 'cause we had like a full-time copywriter on our team. And that total, like how much our team spent on their time, we looked at how much we usually would bill them out for, was around two, uh, 2200 refunds.

So we only refund one program. 'cause remember we were selling it for a thousand off, which was 4,000. I'm gonna share with you guys a tactic that we use, which is gonna be really helpful for you guys on your first day of open cart. But essentially we had a refund of only 4,000 cash prizes, so we do cash prizes during the actual bootcamp to get people excited and to get them interacting.

We paid out about $750 the Breakthrough Prize winner, which we'll talk about later. This will make a little bit more sense later. We paid out $500 for this challenge ads to the actual bootcamp ads, we spent 3000. So in total we spent 6,000 in ads in, uh, for the whole entire launch. Team meals were $75 at the time.

We were paying them a lot less for the team meals, but now we pay 'em 25 each day per team member. It's a new thing that we rolled out for each employee team launch bonuses. So if our team hits our bonus, which is through our incentive comp plans that we create for our team and our bonus structure for our team, if we hit our goal, we actually set aside a certain number in a pool to be able to support them.

And we paid out our team launch bonuses at around, uh, 16,000. And then what we did the most expenses, the most money and expenses that we set aside was $67,000 and that was for taxes. And so that's like our whole entire, how much we spent and a broken out thing. Like I said, we do have slides for this for you guys, and if you have any cues of like why we would spend that, just shoot me a DM on Instagram at Magnetic Profits.

I love myself. A good voice note, so I just wanted to give you guys a quick rundown of that and so. I know there was a lot of numbers and a lot of math thing, but at the end of the day, we had a goal of 350 K. We actually ended up hitting 446 k and out of that we took home after everything, all the expenses, paying the IRS around $319,000.

So that was for us to actually keep within the company. And so this is why I always say that revenue is not the same as profit you guys. So if you don't know what these numbers are, as you were like coming out of a launch, a lot of times people get excited and they're like, oh my God, I did like this big launch.

Or they're just only looking at certain expenses within the business or within that launch particularly, and they don't look at the bigger scheme of things because our tax calculation. Is based off of what we know behind the scenes of all of our numbers that we know we need to set aside for our taxes at the end of the day.

So when we're getting out of these types of launches, just remember that there's a bigger picture that we need to look at and a bigger 40,000 foot view that you need to take a step back and look at. This is great. I love this for us, but at the end of the day, we need to look at now what do we need to set aside for taxes?

Because at the end of the day, you don't wanna have to go owe the IRS and have to scramble around to bring in more cash because of this large launch that you do at the end of the day. And so we're obviously here to make sure that that does happen for you guys and that you have a little bit more clarity as far as what to set aside.

So that way you're not in this feast and famine and constantly cycling, trying to scramble around and get cash for taxes. Like I said, we also front loaded a lot of expenses up front. 'cause this is the first time we hosted this bootcamp, so we had a lot more cost. To hosting that particular bootcamp, but since then, our expenses are way cheaper because we don't have to recreate emails, we don't have to recreate the whole entire bootcamp itself.

So let's talk about what worked, what didn't work, and what I would actually do differently. So like I said, this is kind of gonna be a little bit master classy. You're gonna have a lot. Like I said, I'm an information giver. If you've never been in my world, I am about to drop so much great information for you.

Take what you need, leave what you don't come back to this episode. You guys will have access to this to be able to come back and look at through this kind of stuff. Or if you need support actually implementing a lot of this stuff or. How to actually strategize this stuff. You can just reach out to us and our team over here at Magnetic Profits.

So like I mentioned before, this was the first time that we were launching this bootcamp, so we made a lot of mistakes during this. But I'll start with what actually worked for us. So a couple of key factors for us was a pre-launch runway. I. Which where we like really focused on warming up our audience so that we can have higher conversions on the backend.

So I like, I guys like, like I told you guys at the very beginning, I had a lot of gurus, a lot of my coaches, a lot of people in my space were like, Alyssa, there's no freaking way that you're gonna do a free bootcamp and get people to convert at a $4,000 program. Like, 'cause originally it's 5,000, but we gave a thousand off.

So we'll call it 4,000. But for me it worked Guys. I think it's 'cause I'm hyper niche. I have very engaged like audience. If you go to my Instagram for workflow queen guys. Like we generate multiple millions annually. If you go to my Workflow Queen Instagram, we literally have, I think like 6,000 followers.

Like people always are like assuming that we don't do really well because we don't have like, like Amy Porterfield like having like multiple thousands and thousands of people or all these different people. And at the end of the day, it doesn't matter the number of followers, it matters to me, the more engaged buyers.

And so for us, we just built the bootcamp to build trust, position the offer, and we created engaged buyers instead of just cold leads and constantly running towards ads. Like I said, we only spent six grand on ads for this particular bootcamp in general. Another thing that we did too, which I think a lot of people miss this in their marketing strategy for their launches, is that we pre-warned people of our sale and that we started sales calls a lot earlier.

And so what I mean by this, we did, I think it was a month prior to the bootcamp actually starting, because after the bootcamp, our process is we do a one week bootcamp. On the last day of the bootcamp, we open cart for one week. So that Friday of the last day of the bootcamp, we do from Friday to Friday a sale and it's exclusive.

They can get a sale and a discount, fast action bonuses, all the fun things. And so we pre-warned people that there was something coming. We told them, we were like, Hey, if you've had your eye on Breakthrough, which was the program we were selling, and you're ready to lock it in, we've got it coming up for you guys on a special discount.

We're super excited about it. We're also doing a brand new bootcamp. You guys are gonna love it. You're gonna be obsessed with it. So we kinda like preset the tone because I think a lot of people make this mistake where they'll like, do this launch and be like, now give me 10 k. Or now gimme 5K or like, now give me all this money.

But some people actually need time to budget that have discussions with their family, the speak to their financial advisors. Like I know a lot of people that need the space and time to make a decision, and you've got to pre-ex excite them. So that works really well for us, is what's we do every single launch.

Strategy number two is we did a strong sales strategy. So we really focused on emails, the bootcamp and and urgency driving pricing. And so the key to conversions was not just relying on one sales channel, we actually used emails, dms, and the actual bootcamp to really push the offer. And plus we offered it for a discount of a thousand dollars off for a limited time, which created a lot of urgency without really devaluing the actual offer.

And so. During the open cart, we do a one week, like I mentioned, a one week sale. It's a thousand off. So from Friday to Friday, we will give them a thousand dollars off the actual program. From Friday to Monday, we give, some people do this like 24 hour expiring bonus, but for us, it works really well for my industry.

Mind you guys. The industry that we support at my work folk queen company is accountants and bookkeepers who literally have budgets who are literally money mo, like conscious that like they need space to be able to make a decision. So that's why we decided that from Friday to Monday, we would do a fast action bonus.

The fast action bonus for this, because this program usually comes with six months of support 'cause it's very hands-on. We have coaches that we've brought into the program because of this. We actually did a lifetime support offer if they signed up from Friday to Monday, which meant that like they would lock in lifetime support, they would not have to worry about like after six months being removed from the, you know, the components of the program that essentially were a lot of like high level deliverables.

We do like very white glove type service with our students in that program to support them to get themselves removed from the day-to-day. And so I kind of wanted to share that piece. And so the fast action bonus is a really key driver for us. So I do recommend that you have one of these. We also layered in sales calls.

So I will talk about what I would've done differently, but we did layer in sales calls and at the time we had myself and one other team member who was doing sales calls with me. And so essentially we didn't pay her commission because everybody on the team was bonusing on the whole entire launch. So the whole driver for her was like, let's make a shit ton of sales so that way we can actually all bonus launch.

So we layered in sales calls. 15 minute sales calls. I think at this launch, I wanna say it was 30 minutes, but that was something that we did change at now they're only 15 minutes and nobody ever wanted to talk about the logistics of the program. It really was validation, and so they would get on the call, we would kind of validate like how they felt.

We denied a lot of people and told them they're not ready for the program. However, I will tell you, we do not force people on a sales call. This is not something that I like doing. I actually don't like this experience when I'm buying a course. The course creator's, like you have to get on a call with me before and I'm usually like, Nope.

Not doing it. Like I already know exactly what I want and I know exactly what I wanna buy and I don't really want to get on a sales call. And I know some people don't agree with that, but that's okay. It's to each their own. It's just, for me, it just doesn't make sense. It's different if like I'm doing a service with a client or a service with someone that I'm looking for, I don't mind getting on a sales call, but.

If it's a program, I'm like, dude, I already know that I want it. Like, why are you gonna make me jump through hoops? Right? So we don't force people to get on sales calls with us. It is something that they can have, it's optional. If they'd like to, we list the sales call on the actual sales page. We also have a chara bot that pops up to let them know like, if you need to get on a sales call, you can.

We also did an A event for bootcamp. So a event is a software that you guys can use if you've never heard of it. A event is where you can essentially like add these different events to like a calendar that people can add to their calendar depending on the calendar that they use. And we use the ad event for the bootcamp so that way it remind people every single day of the bootcamp to show up because the more we found that like attendees would show up, the more likely we would sell 'em.

And we also use it for sales hype. So. This is the one thing you're probably gonna wanna write down. This is something I learned from one of my mentors. Her name is Alex Beeden. She learned this from someone else and I wish I can give credit to the original person, but I do not remember her name 'cause it was like five years ago that I was introduced to this concept and we've used it for five years and it's so freaking successful.

On the first day of open Cart, we do a thing where we do first in line to purchase at 1:00 PM EST, which is when our open cart starts on that Friday of the bootcamp. We give that first purchaser a refund of their full program, plus we send them $500 USD. It is such a great tactic, guys, because like it's not sketchy, it's not bad.

We actually don't have anybody who gets mad if they're not first in line. Everybody's so hyped because usually I'm announcing the first in line on a live call where I'm like, okay guys, it's almost one o'clock, and I'm so excited. Like, who's got their link? Who's ready to go? We like build this freaking hype.

And then we open cart and people are like, oh my God. Like I, I'm almost there. I almost did it. And then like, we'll announce it live after like five minutes. So people are excited and they're telling us that they join. This usually will spike our revenue on the first day. Typically, we can make anywhere from, like we've done around a hundred K to 200 K on the first day, within the first 30 minutes from having this tactic in place.

So I highly recommend. Thinking through the logistics of something like that. So we've been doing it for five years, and so what we do is we do the first in line to purchase on open cart at 1:00 PM EST. We give 'em a full refund of the program, which like I was telling you guys about earlier when I showed you my guys my expenses, I had mentioned that there's a refund of only 4,000.

That's the refund I'm referring to. And then we also give them $500 USD. So like they not only get a full refund, so AKA, they get their program for free BL plus we're gonna give them $500. And so we actually send 'em via PayPal $500 and that's also worked really well for us. So that's a really strong sales strategy that we've implemented and we've kept on for five years.

The next strategy, so the third strategy is changing up the content the morning of to actually pivot with the students based off their needs during the bootcamp. So this was huge. As you guys know, as most of you know, if you are a course creator or you're a launcher, this whole podcast is not gonna be always geared towards launching.

But we wanted to start off this podcast with this episode. At the end of the day, if you're offering something to have people to understand, to therefore make a decision about what you're trying to sell, you wanna be able to pivot with them if you think that like this is what they need to learn, and then you just keep teaching things based off what you think they need to learn.

Your business is only gonna go so far. You need to be able to do market research. You need to be able to read the room, be able to see what the people are asking, to pivot with them, because what you think they might need to learn is not actually what they need to learn. And so at the end of the day. We would literally go and see the bootcamp every single day.

I would get done with that day's, you know, bootcamp day. I would go into the intake forms 'cause we would do daily quizzes, which would help us to gauge the students. We would look at the way that they commented on the calls. Like we would get together as a team and see like, okay, what do we need to pivot?

'cause mind you, we had our bootcamp already pre-built out by Dream Pro courses, which was great, but at the end of the day, they're not in it with us. Right? Like they don't understand everything that we're covering. So what we did was. We took what our students were needing and we pivoted. So each night and in the morning of before the next session, I would go in and change the slides.

I would change the resources. I would like give them random spreadsheets. Like it just all just came outta thin air, like, because we saw and knew what our students needed. So I'll give you a great example of this. We do like a themed day for each of our bootcamp. 'cause we spell out power, which is powerful mindset.

Opt optimize offers world class systems, empowered company culture and removable, CEO. So each day is geared towards each of those. 'cause that's the same way our program is set up. So it's a, it's kinda like a teaser of like the overall program so that they know if they're making the right decision. So anyways, what we would do is on day four, which is our empowered company culture, which is essentially hiring stuff.

Originally we were gonna talk about company culture, how to build a good, you know, beneficial company culture, that the team wants to like work with you and that they beg to get a job with you, right? Instead, we had so many students talking about like, I don't even know if the team is gonna execute on my behalf.

So we actually pivoted it and talked to more about, there's a concept in accounting, it's called quality control. So we pivoted and talked about quality control and KPIs. And that pivot alone changed the trajectory of the, of the bootcamp. So I always say just because you have it set in stone doesn't mean you need to keep it that way guys.

So really reconsider looking back at your stuff, looking at the things students are saying. We're constantly pivoting with them. So strategy number four is we created an extended payment plan option. So originally when we were in the middle of the launch, we only had a pay in full option, which was. After the discount 4,000.

Then we had a six month payment plan, because mind you, we have six months of support, but lifetime access to the program content. So I didn't wanna go beyond six months, but we did six months of a payment plan. I forget the actual amount. I should have had that on screen, but I didn't. Then what we did was like, we had so many people asking like, can you do an extended payment plan?

We decided eight months. So we now have a six month, eight month, and a pay in full option. We do not go beyond eight months because it only is six months of of support. We do have to remind students who do opt in for the eight month payment plan that you are not securing eight months of support. You're securing just an eight month plan with six months of support.

So that's something that we did. It actually really boosted our sales because we sent an email about halfway through the launch to say, Hey guys, we extended the payment plan. I actually think we did this on the Sunday. Of open car, which was still in the fast action bonus period, which was really great.

Next strategy that we actually used was strategy number five, which was team infrastructure and having the right people in the right place. So these are the things that worked really well for us. So we do a 90 day prior to the launch prep period, where our operations manager will put everything into Asana.

That's the project management system we use. To gear us up for the actual launch. We have this system, guys, to a freaking tee. Like I learned launching from my coach, Alex Beeden a long time ago. Through her program together, we launch. It was such an incredible program, very pivotal for the business. I learned it in five years ago.

Since then, we have tweaked it so much that this thing is like wildly different from what they originally presented to us. And it is something that we have rinsed and repeated over the years and just refined and gotten better and better. Almost all of our tasks have SOPs and details inside of them. The operations manager kind of like oversees it.

I'm really in there just to create, you know, assets and details as far as like how to show up on stories to make sure that our students feel prepared, all that stuff. So as the leader. I am not involved in the day-to-day, like the team is really executing the whole entire launch plan to prepare us. So we prepare three months in advance, but then really students don't even know that the bootcamp's coming until three weeks prior to the bootcamp.

And so that's kinda like what we do. So my recommendation, 'cause what worked really well for us was like putting our team in the right seats to make sure everyone knew exactly what their job was inside of this launch. And if you don't have full-time employees, you can do this with your contractors. It doesn't matter as long as you have a really clear system in place.

So another strategy in my last, or my second to last strategy that I wanted to share with you guys that worked really well for us is setting aside taxes upfront. This is something I see all the time. We're always having to have conversations with our clients here at Magnetic Profits. We have to remind them like.

I know you just had a really great launch. I love that for you. But at the end of the day, you need to set aside money for taxes 'cause you will spend it if you don't. The biggest question most people ask me is, how much should I set aside for taxes when I'm launching? So, by the way, if you don't understand how taxes work, revenue is how much you make.

Profit is revenue minus your expenses. You only need to pay taxes on your profit, so your bottom line. So if we profited, let's just say it was around 250, 2000, then we need to set aside a certain percent on the profit, not the full revenue. And so we set aside anywhere from 20 to 30% of the profit of this actual launch.

Into a tax reserve account that we have in our bank. And so that way when tax season hits, we are prepared to shell out a shit ton of money. So we use Relay. That's something that we actually recommend to our clients as well. Relay is one of my favorite banks. They're here in the us. I don't remember if they're in Canada.

I think they're expanding eventually there. But anyways, we love Relay. It's what we use. It's what our clients use because we love Profit First. Here inside of Relay, we have different accounts, so we can actually create accounts with all these freaking crazy ass like bank fees and stuff. Inside of Relay, we have an account for.

Taxes. So we just set it aside and we move it there and we kind of hide it from ourselves. That way we don't spend it throughout the year. So immediately after the launch. 'cause if you're launching, let's just say you're marching. You're marching, let's just say that you're launching in May. Like you're not gonna need to pay those taxes for this current may launch until next year in freaking April.

So like you better, best believe you have a separate account to set aside this money to be able to pay the IRS without having to be. Surprised at the end of the year. So always setting aside for taxes. That's something that we do and we do really well. The last strategy of what worked really well for us was we leveraged cashflow projections.

So we create custom cashflow projections for our clients as well. But I also have my own for my Workflow Queen company and one here for magnetic as well. So I can tell you. What is expected two years from now, like based off of like our projects, the things that we're doing, I can tell you exactly how much money we should be making two years from now.

And this is something that as soon as we get done with launches one, we have our spreadsheets mostly automated. So when someone's purchasing it automatically adds it to our cashflow projections. But this is something that we do really well as far as when we're launching, and so I highly recommend, guys, this is how we're making decisions.

We can tell you the exact day that we need to launch in order to create a new cash infusion in the business. And this is a very powerful tool. I. Uh, for us, it's something that we've been using for quite some time, and so we leveraged that during the launches. So when we got done with this launch, we knew that we can be carried for the next year and a half if we didn't make any other dollar inside the business.

Obviously we wanna continue to launch and continue to bring stuff in, but that meant that now we have more opportunity to maybe now host a retreat, do this stuff. So, which is something that we did after that. And so it's just something that I wanted to share with you guys, and that's something that we support here at Magnetic Profits and a lot of times the cashflow rejections.

You've gotta have it down to a T, but you also need to kind of know the backend numbers to have good cashflow projections. If this is something that you wanna talk about, just reach out to us at our firm here at Magnetic Profits. You can go to magnetic profits.com/contact. If you wanna reach out to us or check out our website, see what we actually offer.

That's something that we do offer here. So let's talk about what. Didn't work for this launch specifically. So where we left money on the table where we probably could have restructured some things is number one, the team got stretched too thin on sales calls and student onboarding. 'cause we underestimated this post launch support.

Mind you, I originally thought that we were gonna do 350 K, which I'm not even gonna try to do. Math in my head right now, but like 350 K divided by 4,000 would be the number of students that we would've brought in. We obviously did way better than that, and so with bringing on more students meant that we had way more support to deliver.

I. So even though we had a great team in place, we underestimated the level of support that was required after the launch because we had more enrollments, more questions, more onboarding, more backend work. We also, inside this program, give people the ability to bring two team members. So we had to like bring on the two team members and like do all this onboarding.

Like there was so much going on and going into it. That. This is why I always say like, these launches are sexy guys, but if you can't deliver, it's not gonna be good. Thankfully, I've got a pretty good turnkey like hiring system that we were able to bring in someone to be able to support us with this. But something to kind of think about another key component of this when they're stretched too thin with sales calls.

So what I mean by the sales calls. Is, it was myself and another team member of mine at the time that did the sales calls. We were really drained. We did a lot of sales calls, like a shit ton of sales calls during the week, open cart. It was a lot. And then we also offered for this particular bootcamp as like a bonus, we did a 30 minute.

Like onboarding, like strategy call for those who signed up so that way they would like know exactly where to start inside the program. And that was a lot of time guys, for 111 students, like that's 30 minutes times 111 students. Plus sending them to replace, plus all the backend stuff, plus the scheduling like that, you can see how like this does add up and a lot of people don't think through these things.

And so same for me. We just didn't like look at the all these little components because like I said. 350 K was a stretch goal for us, and the fact that we hit ABO above that was incredible. But like we just weren't prepared for that. We were prepared for 350 K and that many of students that we were gonna bring in.

So it just created a lot of burnout for our team and also. My second thing that didn't work really well was I was burned out. I was burned out as the owner because I was really struggling with this launch. I'm really surprised how well we did with me not really showing up on stories 'cause I was so drained.

I pour my heart and soul into our bootcamps and our challenges. I. I just was so drained I could not do it. And so this is something that in the future we've like bring, brought on more coaches, people into the bootcamp with me because I was so burnt out from like presenting everything, which I still do present everything during the teaching sessions.

But at the q and as during our bootcamp, we bring in our coaches so it's not just me, which is really nice. So that's something that didn't work really well, is just I was burnt out and then my team was a little bit burnt out, just executing the backend delivery. The third thing that didn't work for us was no backend upsell strategy.

This is something that like we still have not implemented since launching this course. We launched it in 2023 and it's now 2025. Like we're still haven't done an upsell strategy, guys. So at the end of the day, like it's totally cool. We know what we could do. It's just we haven't rolled it out. Hasn't been a priority, to be honest.

Like our priorities just shift every single launch. So what I mean by this is that if someone purchases during the open cart, like how can we upsell them? We also don't know what we could upsell, and that's why our struggle's been, but now we kind of have clarity on that. So one thing that I would do differently.

It is an upsell strategy. That's something that we actually intend to do. Our next launch that we have for the same program is to include an upsell strategy. That may be people who join after the fast action bonus expires. They would buy the program at a discount, plus be upsold into getting lifetime support and locking that in.

So we just missed out on some additional revenue. So I do recommend having an upsell strategy in place for you guys that's already pre implemented. Another thing. So the fourth thing that didn't work for us was we didn't have all the emails, ads, and IG posts ready. Since this is the first time that we hosted this bootcamp.

It kind of like came outta thin air. We actually didn't even do a 90 day runway. We actually did a shorter timeframe. 'cause I was like, let's do it. Let's just go. Right? We just didn't have all the emails. We did have some emails written, but we didn't have all of them. We didn't pivot fast enough. We didn't have a lot of the ads ready.

We did run ads, but we didn't have all the ads We should have had. We also didn't have all the IG posts ready 'cause we were transitioning at that time to a new social media management company. And now I'm more obsessed with the one that we currently have. And because of that transition, we just didn't have as many IG posts as we wanted to.

I wasn't showing up on stories. So like I'm sure that if we'd done all of that, we probably would've had a way better launch, which is insane 'cause we already did have such a great launch. But that was something that we just, now, we've changed that. So now our launches are a lot better because we already have those things in place.

So the last thing that didn't work for us, the fifth one, is not optimizing payment. Payment plan, cash flow. And so what I mean by this is that yes, we were great at looking at our cash flow and putting everything into place, but what I mean is like we really pushed the concept and idea of locking in a payment plan.

Rather, we should have really angled it as pay in full, but we don't have anything in place for this particular program. That differentiates someone from being, you know, pushed or, or, or wanting to pay in full versus payment plans. Nobody's like, I've always had this thought, guys, and this is something that like, I wouldn't say doesn't work for us because it's a, it's a thought of mine that like, feels really good for me and it's, at the end of the day, it's whatever feels good for you.

Yeah, just because someone is making a financial decision to create a payment plan or pay in full, I don't wanna limit them to options in the program. And I know not a lot of you guys will agree with me on this, but remember, I work with accountants and bookkeepers, guys, people who are really great with budgeting, they understand.

What it like the theory around why you should extend stand, extend payment plans. A lot of people that are don't understand things from the cashflow perspective will just be like pay in full. Pay in full. But it's like, is it smart to pay in full right now? So like they just have a way different angle than most average buyers do.

And so therefore we just weren't optimizing payment plans, so we were kind of more pushing payment plans rather than. Pushing the pay in full. And so I wanted to share that with you guys. But like I said, you have to know your audience. At the end of the day, if you don't know your audience, you can't make the right decision, right?

So let's talk about what I would actually do differently moving forward inside of a launch, uh, based off just the things that had come up for us or the things that we wanna improve on next time we do these things. Like I said, we have launched since then, so a lot of these things we have implemented. So number one is building a stronger post-launch support system.

So since actually launching during that time. We have a way stronger backend. We have a way better system in place to be able to maintain the students. And for almost two years, guys, we still offered the onboarding calls, the 30 minute onboarding calls for students where it'd be like a strategy. Set the tone.

Here's where you should start in the program. Since then. We've actually cut those out. We actually recently did this like two months ago. We cut out the individual calls and now we're doing a group onboarding call. And that just feels so much more an alignment because it's like way less time. 'cause we're supporting so many students up front.

So we offer now two different on group onboarding calls that students who just enrolled during a launch can actually be a part of, which is really helpful. So because of this, we were able to take a step back and say like, how can we create a better post-launch system by looking at it from that angle.

And my recommendation guys, is as soon as you're done with your launch, give yourself like two weeks you and your team to chill, gather data, do what you need to. But I do recommend running some sort of a team meeting for you guys to kind of regroup and talk about what went right, what went wrong, so that you guys can make improvements while it's still fresh and top of mind.

So number two thing that we would do differently is implement an upsell offer to increase profitability, like I mentioned before. We just didn't do this at that time. Like I said, we still haven't yet. It's just not something that's like major priority for us. And we were struggling with like what would we offer?

But now we have really good clarity on that. So it's something that we're actually putting into place. So this is something where you can say, if someone purchases, what can I upsell them as well? And that would be a really great opportunity to create more profitability. I would implement a downsell. So we have done this since this bootcamp that we're talking about here.

We implemented a down sell, which essentially means that, let's just say for example, someone does not purchase the program that you're offering during the launch, and you decide, Hey, maybe you'll like this thing over here instead because you weren't ready for the program. Because our program is meant for high level scaling firms, it just didn't make sense for our newbie people who came into the bootcamp.

We were just like, cool. Then come by this program over here, which is more suited for you at this stage of your business. And so. Make sure that you guys are implementing these down sells. We didn't do that the first launch, but we have done that since. We also now sell the replays of the bootcamp on the backend as a down sell.

But in the future, we're actually tweaking it to now be upfront. They have the option of, you know, locking in recordings rather than waiting until the very end. So it's something that we're gonna test, but we don't know how the results are gonna be until we test it. Right. The fourth strategy that we would do differently is keep refining our expenses.

So like I said, we spent a lot more money up front for this particular bootcamp we're talking about. And for this particular launch, because we had to create the key assets, we had to create the original emails, create the original build out. But now we don't actually have to do that. We are more on a rinse and repeat method.

So now we're kind of like. Just doing like the refunds. We're just doing like the ads and looking at the actual launch bonuses, taxes on that particular launch, because now we have it built out. The fifth thing that we would do differently is UTM tracking. I'm not even gonna try to tell you guys what UTM means, just Google it, but like UTM tracking, from what I understand, because my team runs the show on this now, at this launch, we did not have UTM tracking, which meant that.

We did not know where people were purchasing from. We didn't know if it was from Instagram Stories. We didn't know if it was Instagram buyers. We didn't know if it was here or there. Like all these 50 million places that we're selling from. Right. And so this limited our data to let us know where, how many people were actually converting from the bootcamp.

And so since then we have implemented UTM tracking. So my, one of my team members, her name is Mackenzie, she runs the show on all the UTM things. So we have now, we have in place like u TM tracking links for our story on Instagram. We have it for our posts, we have it for podcasts that we're on, like we have UTM in so many different ways.

So we can track. Where people are opting into the bootcamp and also where people are buying from. So that's something that was very pivotal for us as we implemented that. The last thing that we would do differently is group sales calls. This is something that we have implemented. I cannot take credit for this because someone actually gave me this idea.

Her name is Jessica Marks. I was talking to her, where was I? I think I was in Nashville with her at a retreat that I was at. And I was telling her about like just sales calls about how like there are just so many sales calls and she was like, what if you just did a group sales call and essentially you just invited everyone to go to this group sales call.

It cuts down your time in it. I was like, hell yes. Doing it. Literally talked to the team like next day it was like, we're implementing this. We tried it and it worked really well for us. We had a really great conversion from it and like, 'cause a lot of people just wanted to hear a little bit more behind the scenes and be validated in a group setting.

So that worked out really well. But we still offer now. Sales calls like individual ones for people who actually wanna like maybe talk about their unique scenario. And so that is something that I can attribute to Jessica Marks for really supporting me with. So that was another thing I would do differently.

So before we deep dive into finalizing this episode, I know this is really long. Like I said, I wanted it to be master classy. You probably have so many notes or so many ideas or just so many questions and a couple of things that might come up with you guys. I love to just tackle the objections is. You might be saying, I wanna launch like a huge one, but I don't know if my team can actually handle it.

The thing is, guys, your team needs to be ready first before you plan a big launch. Audit your delivery team. If you don't have support in place, scale and launch size. Prepare for the actual nightmare. If it does happen. At the end of the day, you need to have the right people in the right seats, the right offer, the right pricing, the right systems, the right, you know, owner stuff, and all these different components that come into place for these really, really big launches.

And you have to make sure you prepare yourself in that capacity. So just come prepared. Like I said, we didn't know the launch was gonna be as big as it was. We were planning for like less than that. But at the end of the day, we were able to pivot last minute. We have good systems in place that we were like, cool.

We're just gonna hire someone. Bring 'em in. Boom, boom, boom. We're gonna fix it. Right? So another objection that you guys might be coming up with is, I'll worry about taxes later. No, no, no, no, no, no. Let's take a step back. Love y'all. I love that for you. But if you are working with someone in, if a bookkeeper, accountant, whoever you're working with that is not making this extremely clear for you, you need to switch the people you're working with.

And I am telling you this out of love, mostly because a lot of people. A lot of accounting agencies, firms, and a lot of CPAs, bookkeepers, all these different places, don't know what launches is. They can't fathom the idea of a launch of making this much cashflow influx, and so they will just not tell you these things.

That's why working with a firm like ours, we actually work with people in the course space. We work with coaches, creatives, and we work with agency owners and also course creators. And because of that, we know these large influxes need taxes set aside, and so taxes are not optional here in the us. If you don't plan for them upfront, you're just going to set yourself up for financial stress down the road.

So I want you guys to set aside a certain tax reserve immediately if you don't know how much you should be setting aside for a tax reserve. Let's chat guys. These are things that we do for our clients. We can calculate this for you guys. We can talk about our services, what we can do to offer this with you guys, you have to have accurate numbers in order to first know what you can actually set aside for taxes.

So. Another thing you guys might be saying is, if I make a lot of money during my launch, I'll be fine financially, guys, I have made this mistake myself. Not always. If your expenses are out of control and your launch is a one-time cash spike and there's no ongoing revenue strategy, you will struggle with your cash flow.

I've seen this a lot where people do this feast and famine is constant like hamster wheel cycle where they launch and then they're like, holy shit, I need money launch. Holy shit, I need money. And it's just this constant like holy shit moment when like. Let's take a step back. Let's implement the right strategies to keep more evergreen opportunities so you guys don't have to struggle with this cash flow.

So. If this episode gave you guys any real insights that you needed, I want you to tag me over on Instagram at Magnetic Profits and share your win or come DM me, share all the things if you have any cues about what we talked about. Seriously, I love voice notes. I love chatting with you guys. It is so much fun.

I wanna hear what resonated with you guys on this episode, especially because all episodes moving forward are gonna be a little hint of all these things, but so many amazing things to get you guys to a place where the business isn't reliant on you, you're more financially stable, and you're in a really beautiful place in the business.

And that is the whole goal of what this podcast is all about. And if you're ready to make sure your launches are actually profitable, your taxes are covered, and your financials are structured for sustainable success, let's talk. You can book a free consult, call@magneticprofits.com. Slash consult dash call.

That is magnetic profits.com/consult-call to see if we're a good fit to support you with structuring your launches for maximum profitability so you can keep more of what you earn. Ensuring you're set. You're setting aside enough for taxes, deductions, and long-term financial health, providing financial and business advisory support so you can step away from the day-to-day and scale strategically reviewing your backend numbers to make sure your accounting and cashflow are on point.

This is not a coaching or advice call. This is a chance to see if we're a good fit to help you implement real strategy. And business advisory services so you can scale smart, move yourself from the weeds and actually build long-term wealth. Book your free consult. Call at magnetic profits.com/consult-call with one of our team members and let's see if we're the right fit to help you guys take things to the next level.

So, as a quick little recap today, we talked all through revenue is not the same as profit. A big launch doesn't mean big take home pay. Plan your taxes upfront, set aside at least anywhere from 20 to 30% immediately so you're not caught off guard. If you want more of a customized number, because that's a very generic number, let's, let's talk.

Let's talk about that. We can start calculating that with you guys or recommend a tax firm that can actually support you guys. Your team and backend must be ready. A launch is only worth it if you can handle the fulfillment. You might be leaving money on the table. People optimizing upsells, payment plans and expenses can really make a massive difference in long-term profitability.

I just wanna say a massive thank you for those who stuck around to the very end. Like I mentioned, our episodes in the future. Not be as long as this one. This one was very data heavy and a lot of strategy and a lot of information. I hope you're taking away a lot of details from this. I cannot wait a lot of our episodes in the future.

You can probably expect anywhere from 20 to 40 minute episodes, and I'm so excited for you guys, and I can't wait for our podcast to finally go live chat soon.