Market Outsiders

Target and Walmart Just Declared War on Amazon Prime Day (July 8, 2025)

Management Consulted Season 2 Episode 10

Amazon’s summer sales juggernaut is no longer a one-player game. 

In today’s episode, Namaan and Jenny Rae unpack how Walmart and Target are leveraging loyalty programs, inventory strategy, and media placement to compete head-on with Prime Day - and why it matters more than just discounted vacuums. 

Plus, they share which retailers could be next to join the battle.

Update: Prime Day 2025 is already off to a slower start - early spending is down 14% from last year. Read the Bloomberg report.

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