Inside Ferrero's $3.1 Billion Play for WK Kellogg (July 10, 2025) Artwork

Market Outsiders

Welcome to Market Outsiders — where business news meets real insight, fast. Two days per week, the Management Consulted leadership team breaks down one major story through a business lens, helping you spot what really matters behind the headlines.

All Episodes

Market Outsiders

Inside Ferrero's $3.1 Billion Play for WK Kellogg (July 10, 2025)

July 10, 2025 • Management Consulted • Season 2 • Episode 12

Ferrero just dropped $3.1 billion to acquire cereal maker WK Kellogg, home of Froot Loops and Frosted Flakes. But why now, and why cereal?

In this episode, Namaan and Jenny Rae unpack the deal from every angle, connecting the dots on category expansion, geographic growth, shelf space strategy, and manufacturing capacity.

Plus, how this move compares to Ferrero’s other acquisitions, what it signals for the snack industry, and why most M&A deals fail.

More Market Outsiders:

Connect with Namaan and Jenny Rae on LinkedIn
Follow Management Consulted on LinkedIn and subscribe on YouTube

Jenny Rae Le Roux

Co-host

Namaan Mian

Co-host

Podcasts we love

Check out these other fine podcasts recommended by us, not an algorithm.

Strategy Simplified

Management Consulted