Market Outsiders
Welcome to Market Outsiders — where business news meets real insight, fast. Each weekday, the Management Consulted leadership team breaks down two major stories through a business lens — in just 15 minutes — helping you spot what really matters behind the headlines. You can catch Market Outsiders live every weekday at 9:15AM ET on LinkedIn and YouTube.
Market Outsiders
Inside Ferrero's $3.1 Billion Play for WK Kellogg (July 10, 2025)
Ferrero just dropped $3.1 billion to acquire cereal maker WK Kellogg, home of Froot Loops and Frosted Flakes. But why now, and why cereal?
In this episode, Namaan and Jenny Rae unpack the deal from every angle, connecting the dots on category expansion, geographic growth, shelf space strategy, and manufacturing capacity.
Plus, how this move compares to Ferrero’s other acquisitions, what it signals for the snack industry, and why most M&A deals fail.
Join Market Outsiders live every weekday at 9:15AM ET on LinkedIn and YouTube.
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