Market Outsiders

McDonald’s Snack Wrap Comeback Drives Sales Surge (July 23, 2025)

Management Consulted Season 2 Episode 19

McDonald’s snack wraps are back – and the response has been sizzling. In today’s episode, Namaan and Jenny Rae break down how this nostalgic menu item is driving double‑digit traffic and lifting U.S. same‑store sales by 7%.

Tune in to hear them explore why the return of a simple chicken wrap is surprising investors, what it says about customer behavior in a tight economy, and how McDonald’s might be outsmarting competitors like Taco Bell.

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