Market Outsiders
Welcome to Market Outsiders — where business news meets real insight, fast. Two days per week, the Management Consulted leadership team breaks down one major story through a business lens, helping you spot what really matters behind the headlines.
Market Outsiders
Inside Garrett Popcorn’s Slow Line, Fast Profits, and Untapped Growth (July 29, 2025)
A slow-moving popcorn line sparked today’s conversation, but what it uncovered was a masterclass in business strategy. Jenny Rae and Namaan dig into Garrett Popcorn’s iconic brand, operational bottlenecks, and surprising pricing tactics.
They also explore what Garrett’s isn’t doing - and what it could - plus how SkinnyPop’s explosive growth started with the same insight: there’s real money in popcorn.
From impulse buys to private equity plays, today’s episode reveals how small tweaks in consumer experience can lead to massive business impact.
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