Market Outsiders
Welcome to Market Outsiders — where business news meets real insight, fast. Each weekday, the Management Consulted leadership team breaks down two major stories through a business lens — in just 15 minutes — helping you spot what really matters behind the headlines. You can catch Market Outsiders live every weekday at 9:15AM ET on LinkedIn and YouTube.
Market Outsiders
Inside Garrett Popcorn’s Slow Line, Fast Profits, and Untapped Growth (July 29, 2025)
A slow-moving popcorn line sparked today’s conversation, but what it uncovered was a masterclass in business strategy. Jenny Rae and Namaan dig into Garrett Popcorn’s iconic brand, operational bottlenecks, and surprising pricing tactics.
They also explore what Garrett’s isn’t doing - and what it could - plus how SkinnyPop’s explosive growth started with the same insight: there’s real money in popcorn.
From impulse buys to private equity plays, today’s episode reveals how small tweaks in consumer experience can lead to massive business impact.
Join Market Outsiders live every weekday at 9:15AM ET on LinkedIn and YouTube.
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