Market Outsiders

Starbucks Ditches Pickup-Only Stores - Smart Move or Big Mistake? (July 31, 2025)

Management Consulted Season 2 Episode 23

Starbucks is ditching its pickup-only and drive-thru-only stores. CEO Brian Niccol says they “lack warmth” — but is that really the reason? 

In today’s Thursday Market Outsiders, Namaan and Jenny Rae break down the surprising move and whether it’s a smart brand strategy or a costly operational mistake. 

Listen in to learn what this shift signals for loyalty, in-store experience, and the future of Starbucks' growth.

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