Market Outsiders

The $1B Water Park Empire and Why Private Equity Wants In (August 29, 2025)

Management Consulted Season 2 Episode 30

Great Wolf Lodge might look like just another family getaway, but behind the wolf ears and waterslides is a billion-dollar business model. 

Jenny Rae and Namaan break down how this “cruise ship on land” drives year-round revenue, why its fixed-cost structure makes it so attractive to private equity, and what it tells us about the rise of experiences over products in today’s economy.

Listen in as we connect the dots between family vacations, Disney’s record park revenues, and the next wave of private equity plays.

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